The public opinion and election polling market has shown steady growth, rising from $8.18 billion in 2023 to $8.43 billion in 2024, achieving a CAGR of 3.1%. This growth is influenced by media coverage, demographic shifts, and historical voting patterns. Looking ahead, the market is expected to reach $9.55 billion by 2028, with a CAGR of 3.2%. The influence of social media and evolving communication channels will significantly shape its future.
Major Driver In The Public Opinion And Election Polling Market
The increasing demand for public opinion is expected to drive the growth of the public opinion and election polling markets. Public opinion and polls serve as essential tools to gauge people's sentiments regarding various subjects, aiding governments and companies in decision-making processes. Consequently, the requirement for public opinion in governmental and business activities fosters the growth of the public opinion and election polling market.
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Public Opinion And Election Polling Market Competitive Landscape
Nielsen Holdings plc, Ipsos SA, SurveyMonkey Market Research Solutions, YouGov plc, Gallup Inc., Marist Institute for Public Opinion, Harris Insights & Analytics LLC, Gnosis Partners LLC, Morning Consult LLC, Group Dynamics In Focus LLC, Rasmussen Reports LLC, Pew Research Center, Eastcoast Research Inc., Quinnipiac University Polling Institute, Public Policy Polling LLC, CNN/ORC International, Monmouth University Polling Institute, Emerson College Polling, SurveyUSA Inc., Zogby Analytics LLC, Washington Post-ABC News Poll, NBC News/Wall Street Journal Poll, Fox News Poll, CBS News Poll, Reuters/Ipsos Poll, IBD/TIPP Poll, The Economist/YouGov Poll, Suffolk University/USA Today Poll, The Roper Center for Public Opinion Research, Elway Research Inc., Field Research Corporation (Field Poll), Franklin Pierce University Polling Institute
Key Public Opinion And Election Polling Market Trend
Innovations and the launch of new techniques through partnerships and collaborations are gaining popularity in the public opinion and election polling market. Major companies operating in the industry and government organizations are introducing new technologies to make surveys and voting more reliable, accessible, and genuine, including variability and eliminating errors. For instance, in July 2023, the Council of State Governments, a US-based non-profit organization, partnered with The Turnout, a US-based organization that organizes voter registration, to form the Election Technology Initiative (ETI). The ETI will promote and provide open-source solutions for election administrators to enhance the safety and transparency of U.S. and international elections as well as raise voter trust, accessibility, and participation. ElectionGuard, a piece of open-source software created by Microsoft's Democracy Forward Initiative, will be switched over to the ETI as the project's first step. Vendors of voting machines and election officials are given the tools they need by ElectionGuard to conduct audits after elections that are end-to-end verifiable.
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Public Opinion And Election Polling Market Segmentation
The public opinion and election polling market covered in this report is segmented –
1) By Mode: Online Surveys, Paper Surveys, Telephonic Surveys, One-to-One Interviews
2) By Survey Type: Product Survey, Website Survey, Focus Group Survey, Conference Feedback Survey, Other Survey Types
3) By Application: Public Opinion, Election Polling
By Geography:The regions covered in the public opinion and election polling market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
North America was the largest region in the public opinion and election polling market in 2023.
The Public Opinion And Election Polling Global Market Report 2024 furnishes information about the global public opinion and election polling market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
