The sales intelligence market has experienced rapid growth, expanding from $3.31 billion in 2023 to $3.69 billion in 2024, with a compound annual growth rate (CAGR) of 11.5%. This growth is fueled by increased competition in sales, heightened demand for customer insights, targeted marketing efforts, and advancements in account-based marketing. The market is expected to surge to $5.98 billion by 2028, reflecting a CAGR of 12.8%. Key drivers include the integration with customer relationship management (CRM) systems, emphasis on social selling, transition to remote and virtual selling environments, and a focus on data security and compliance. Noteworthy trends include personalization and hyper-targeting, sales enablement integration, analytics for social selling, continuous learning and training, and the adoption of voice and conversational analytics.
Major Driver In The Sales Intelligence Market
The sales intelligence market has witnessed growth driven by a surge in demand for content optimization and data enrichment tools. The period from 2023 to 2028 has seen a notable rise in the adoption of these tools, as businesses seek to maximize their data for enhanced marketing opportunities, improved communication channels, and more precise client targeting. Content optimization, a crucial aspect, aims to prevent information overload, especially considering the constant creation of new content. As of 2023, over 1.3 million businesses, website publishers, and non-profit organizations are benefiting from Google's advertising solutions for content optimization, according to iMpact Learning Center. The increasing demand for content optimization and related services is expected to drive the growth of the sales intelligence market.
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Sales Intelligence Market Competitive Landscape
Oracle Corporation, LinkedIn Corporation, Dun & Bradstreet Corporation, Zoho Corporation, ZoomInfo Technologies LLC, InfoGroup Inc., Outreach Inc., Data Axle LLC, Cloudera Inc., Demandbase Inc., HG Insights Inc., LeadGenius Inc., Showpad Inc., SalesIntel LLC, LeanData Inc., InsideView Corporation, DueDil Limited, Conversica Corporation, FuLLContact LLC, List Partners Inc., Velocify LLC, DiscoverOrg LLC, Clearbit Inc., UpLead Corporation, EverString Corporation, Relationship Capital Partners Inc., Gryphon Networks Corporation, RelPro LLC, InsightSquared Inc., RingLead Inc.
Key Sales Intelligence Market Trend
The infusion of AI and ML capabilities to automate the pre-sales process has been a trend in the sales intelligence market. The infusion of artificial intelligence and machine learning has created a massive opportunity for companies to automate their pre-sales and sales process and improve sales leads. For instance, in September 2022, NielsenIQ BASES, a US-based new product, and innovation development introduced BASES Creative Product AI, to test, screen, and optimize product formulations. BASES Creative Product AI is built with 100 models and algorithms, to create an artificial intelligence engine to predict performance and identify unique ways to optimize products and offers clients the to develop exciting new products for consumers.
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Sales Intelligence Market Segmentation
The sales intelligence market covered in this report is segmented –
1) By Component: Software, Services
2) By Organization Sizes: Large Enterprises, SMEs
3) By Deployment Type: On-Premises, Cloud
4) By Application: Lead Management, Data Management, Analytics and Reporting, Other Applications
5) By End User: BFSI, IT And Telecom, Healthcare And Life Sciences, Consumer Goods And Retail, Media And Entertainment, Other End Users
By Geography:The regions covered in the sales intelligence market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the sales intelligence market in 2023 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the sales intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The Sales Intelligence Global Market Report 2024 furnishes information about the global sales intelligence market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.
