The sex toys market has experienced substantial growth, rising from $34.99 billion in 2023 to $38.19 billion in 2024, with a compound annual growth rate (CAGR) of 9.1%. This growth is attributed to the increasing number of events dedicated to sexual well-being, the rise of online forums, and the popularity of sex-positive workshops. The market is expected to reach $55.01 billion by 2028, with a CAGR of 9.6%. Growth drivers include the rise of sex toy subscription services, increased R&D investment, and expanding e-commerce. Key trends include technological advancements, integration with virtual reality (VR) and augmented reality (AR), and development of remote-controlled vibrators.
Sex Toys Market
The booming e-commerce sector is also set to drive substantial growth in the sex toys market. Advances in mobile technology, digital marketing, and logistics have made online shopping for sex toys more accessible and discreet. The U.S. Census Bureau reported a 2.1% increase in retail e-commerce sales in the first quarter of 2024, reaching $289.2 billion. This growth is expected to propel the sex toys market from $0.78 billion in 2023 to $0.85 billion in 2024, with projections reaching $1.21 billion by 2028.
Sex Toys Market Report
Sex Toys Market Competitive Landscape
Reckitt Benckiser Group plc, Ansell Healthcare LLC, Adam & Eve LLC, LELO Sweden AB, Crave Innovations Inc., Luvu Brands Inc., Tantus Inc., California Exotic Novelties LLC, CalExotics, Dame Products Inc., OhMiBod LLC, Bad Dragon Enterprises Inc., Rocks Off Limited, OhnutCo Inc., Jimmyjane Inc., LifeStyles Healthcare Pte Ltd., Fun Factory GmbH, BMS Factory Inc., Bijoux Indiscrets S.L., Crystal Delights LLC, Hot Octopuss Limited, NS Novelties LLC, Lovetreats LLC
Key Sex Toys Market Trend
Companies in the sex toys market are developing AI-based sex toys to revolutionize user experiences with enhanced personalization and interactivity. AI-based sex toys use artificial intelligence to tailor user experiences and adjust to preferences. In July 2024, LELO, a Sweden-based manufacturer, launched an AI masturbator featuring interactive mode and real-feel liquid silicone, connected via the LELO app. This device offers customized vibrations based on real-time responses, ensuring a highly personalized experience. It also includes advanced sensors to monitor usage patterns and adjust settings for optimal stimulation, combining comfort with high-tech features for an enhanced user experience.
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Sex Toys Market Segmentation
The sex toys market covered in this report is segmented –
1) By Product: Vibrators, Dildos, Penis Rings, Anal Toys, Masturbation Sleeves, Sex Dolls, Harnesses, Other Products
2) BY Distribution: Specialty Stores, Super market Or Hyper market, E-commerce, Mass Merchandizers
3) By End User: Female, Male, Other End Users
By Geography:The regions covered in the sex toys market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the sex toys market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period.
