What Is The Current and Historic Market Size Analysis Of The Hair Lightening Products Market?
The hair lightening products market has seen considerable growth due to a variety of factors.
• In recent times, the market size for hair lightening products has witnessed consistent growth. Projected to burgeon from a worth of $8.31 billion in 2024 to $8.71 billion in 2025, the market is expected to experience a compound annual growth rate (CAGR) of 4.8%.
Factors contributing to this growth during the historic period can be traced back to the prominence of lighter hair colors in evolving fashion trends, the impact of celebrity endorsements for hair lightening products, heightened awareness for personal grooming and self-expression among consumers, an increase in the preference for do-it-yourself (DIY) beauty treatments, and the overall growth of the global beauty industry.
What Are The Predictions for The Hair Lightening Products Market in the Coming Years?
The hair lightening products market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for hair lightening products is anticipated to maintain a stable rise in the upcoming years, reaching a worth of $10.39 billion in 2029, with a 4.5% compound annual growth rate (CAGR). The expected growth within the projection period can be associated to the increasing demand for organic and natural lightening solutions, the growth of e-commerce platforms augmenting product availability, the rising trend of do-it-yourself hair lightening kits, escalating disposable incomes fueling beauty product sales, and the upsurge in beauty influencer marketing via social media. Emerging trends in the forecast time frame encompass developments in gentle and sulfate-free formulas, a pivot towards vegan and cruelty-free alternatives, tailor-made hair lightening solutions, progress in organic and natural formulations, and an expansion in the use of hybrid colouring techniques.
Which Drivers Are Accelerating Growth In The Hair Lightening Products Market?
As demand increases for expert haircare services, this is projected to boost the hair lightening industry's growth. Expert hair care involves specialised treatments such as haircuts, coloring, styling, treatments, and maintenance regimens carried out by professional hairstylists and cosmetologists, with an aim to improve hair health and aesthetics. Rising consumer awareness, growing disposable income, city lifestyle changes, innovative treatments, social media's influence, and demand growth in developing markets are all contributing to the increase in expert haircare services. Hair-lightening products extend the scope of professional hairstyling, providing adaptable and change-making hair color solutions to clients, allowing stylists to produce a variety of looks while maintaining healthy hair. For example, the U.S. Bureau of Labor Statistics, a US Government agency, published a report in March 2023 projecting a 7% increase in job roles for barbers, hairstylists, and cosmetologists from 2023 to 2033, providing approximately 89,100 annual job openings. As of May 2023, barbers earned $17.38 per hour on average, while hairdressers and cosmetologists earned $16.81 per hour. As a result, the hair lightening products market is anticipated to expand due to the rising demand for specialized haircare services.
What Are The Core Segments Of The Global Hair Lightening Products Market?
The hair lightening products market covered in this report is segmented –
1) By Type: Natural, Conventional
2) By Formulation: Cream, Powder, Liquid
3) By Lightening Level: Lift 1 To 2 Levels, Lift 3 To 4 Levels
4) By Application: House-Hold, Commercial
Subsegments:
1) By Natural: Lemon-Based Lighteners, Honey-Based Lighteners, Chamomile Extract Lighteners, Vinegar-Based Lighteners, Other Plant-Based Lighteners
2) By Conventional: Peroxide-Based Lighteners, Ammonia-Free Lighteners, Bleaching Powders, Spray Lighteners, Cream-Based Lighteners
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What New Trends Are Influencing The Hair Lightening Products Market?
Major companies operating in the hair lightening products market are focusing on developing innovative solutions, such as argan oil, to enhance hair nourishment while lightening. Argan oil refers to a natural oil rich in vitamins and antioxidants that nourishes and protects hair while preventing dryness or damage during the lightening process. For instance, in December 2023, GK Hair USA, a US-based provider of next-generation hair lightening solutions, launched lightening powder zero with argan oil, a product designed to meet the needs of modern consumers and salon professionals. This innovative lightening powder boasts a unique formula that blends nourishing argan oil with juvexin, ensuring effective hair lightening while preserving hair health. Offering an impressive lift of up to 9 levels, it is ideal for a wide range of hair coloring applications.
Who Are the Key Players In The Hair Lightening Products Market?
Major companies operating in the hair lightening products market are:
• Procter & Gamble Company
• L'Oréal SA
• Henkel Corporation
• Wella AG
• Revlon Inc.
• John Paul Mitchell Systems.
• Lanza Healing Haircare Inc.
• Sun Bum LLC
• Oligo Professionnel Inc.
• IGK Hair Care
• Lakmé Lever Pvt. Ltd.
• Redken
• Pulp Riot Inc.
• Manic Panic Inc.
• Goldwell GmbH
• John Frieda Professional Hair Care
• Bigen North America Inc.
• Klorane Botanical Foundation.
• Haircare Group
• 2.Oh! Haircare
What Are The Regional Insights Into The Hair Lightening Products Market?
North America was the largest region in the hair lightening products market in 2024. The regions covered in the hair lightening products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
