What Fueled The Previous Growth In The Home-Use Beauty Devices Market?
The home-use beauty devices market has seen considerable growth due to a variety of factors.
• The home-use beauty devices market has seen exponential growth in recent years. It will grow from $20.78 billion in 2024 to $26.88 billion in 2025, at a compound annual growth rate (CAGR) of 29.4%.
The historical period's growth can be traced to an aging population, the influence of marketing and media, advancements in safety and efficacy, improved availability and accessibility, and a focus on personal wellness and self-care.
What Can Be Expected from the Home-Use Beauty Devices Market Size?
The home-use beauty devices market is expected to maintain its strong growth trajectory in upcoming years.
• The home-use beauty devices market is set to reach $74.45 billion by 2029, growing at a CAGR of 29.0%.
Growth drivers include rising disposable incomes, male grooming market expansion, eco-conscious consumer behavior, and e-commerce growth. Trends include increased online sales, personalization, eco-friendly products, expansion in emerging markets, and smart device adoption.
What Are the Critical Driver Fuelling The Home-Use Beauty Devices Market's Growth?
The increasing prevalence of skin conditions is expected to drive the growth of the home-use beauty device market. Skin problems refer to a variety of conditions that affect the skin's health and appearance, often caused by factors such as environmental pollution, lifestyle choices, genetics, diet, and stress. Home-use beauty devices are effective in managing some skin issues as part of a broader skincare routine. In February 2024, the Skin Cancer Foundation reported that melanoma cases rose from 186,710 in 2023 to 200,340 in 2024, marking a 7.3% increase. Thus, the rising prevalence of skin problems is propelling the home-use beauty device market.
How Is The Home-Use Beauty Devices Market segmented?
The home-use beauty devices market covered in this report is segmented –
1) By Type: Hair Removal, Cleansing, Acne Treatment, Light-Emitting Diode (LED) Therapy And Photo Rejuvenation, Oxygen Or Facial Steaming, Hair Growth, Other Types
2) By Technology: Laser Or Light, Vibration, Radio Frequency (RF) Energy, Nano-Iconic, Microneedling, Electroporation
3) By Application: Beauty Salons, Specialty Stores, Online Channels, Other Applications
Subsegments:
1) By Hair Removal: Laser Hair Removal Devices, Intense Pulsed Light (IPL) Hair Removal, Electric Epilators, Epilating Razors, IPL-Based Shavers
2) By Cleansing: Facial Brushes, Sonic Cleansing Devices, Spinning Facial Brushes, Ultrasonic Facial Cleaners, Microdermabrasion Devices
3) By Acne Treatment: Light Therapy Devices (Blue Light, Red Light), Sonic Acne Brushes, Acne Spot Treatment Devices, Microdermabrasion Acne Treatment Tools, Electromagnetic Acne Treatment Devices
4) By Light-Emitting Diode (LED) Therapy And Photo Rejuvenation: Red LED Light Therapy Devices, Blue LED Light Therapy Devices, Multi-Color LED Therapy Devices, LED Facial Masks, Handheld LED Devices For Anti-Aging And Skin Rejuvenation
5) By Oxygen Or Facial Steaming: Facial Steamers, Oxygen Infusion Devices, Nano-Atomization Facial Steamers, Steam Masks For Facial Care
6) By Hair Growth: Laser Hair Growth Combs Or Brushes, Low-Level Laser Therapy (LLLT) Devices, LED Hair Growth Devices, Scalp Massagers For Hair Growth
7) By Other Types: Anti-Aging Devices, Microcurrent Facial Toning Devices, Micro-Needling Derma Rollers, Facial Massage Tools, At-Home Radiofrequency Devices
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What Emerging Trends Are Influencing The Growth Of The Home-Use Beauty Devices Market?
Top-tier companies in the beauty device market for home use are turning their attention towards creating devices that capitalize on revolutionary technology like intense pulsed light (IPL) for effortless and pain-free, ultra-smooth hair removal, to acquire a strategic advantage in the market. Broad-spectrum light is the function of IPL technology which addresses various skin problems not limited to hair removal and skin revitalization. A case in point is that in November 2023, a Swedish organization known for its beauty and cosmetic products, Foreo AB., launched Peach 2, an advanced device that utilizes intense pulsed light (IPL) technology in an ergonomic design. This facilitates targeted and efficient hair removal resulting in lustrous and smooth skin, while its SmartSensor provides secure and customized treatments suiting individual skin tones.
Who Are the Key Players In The Home-Use Beauty Devices Market?
Major companies operating in the home-use beauty devices market are:
• The Procter & Gamble Company
• Panasonic Corporation
• Xiaomi Corporation
• L’Oréal S.A.
• YA-MAN Co LTD.
• Koninklijke Philips N.V.
• Spectrum Brands Holdings Inc.
• Amorepacific Corporation
• Conair Corporation
• MTG Co. Ltd.
• Dr. Dennis Gross Skincare LLC
• Cyden Limited
• NuFACE LLC
• FOREO AB
• Photomedex Inc.
• Silkn beauty Ltd.
• TRIA Beauty Inc.
• Lifetrons Switzerland AG
• Beauty Bioscience Inc.
• Project E Beauty
• Luke Lady
• Shenzhen Mismon Technology Co. Ltd.
• LightStim
• Shenzhen Rhafine Technology Co. Ltd.
• Pollogen Ltd.
What Is The Most Dominant Region In The Home-Use Beauty Devices Market?
North America was the largest region in the home-use beauty devices market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the home-use beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
