What are the Historical Developments and Current Growth Metrics of the Hotel Guest Feedback And Surveying Software Market?
The hotel guest feedback and surveying software market has seen considerable growth due to a variety of factors.
• The hotel guest feedback and surveying software market has experienced rapid growth in recent years. It will rise from $1.69 billion in 2024 to $1.95 billion in 2025, at a compound annual growth rate (CAGR) of 15.2%.
Key factors contributing to this growth include rising competition among hotels, the growing importance of customer satisfaction and experience in hospitality, the shift toward personalized services, the influence of online reviews, and the global expansion of the hospitality industry.
What Is The Projected Growth Of The Hotel Guest Feedback And Surveying Software Template Market?
The hotel guest feedback and surveying software market is expected to maintain its strong growth trajectory in upcoming years.
• The hotel guest feedback and surveying software market is projected to grow rapidly, reaching $3.39 billion by 2029, with a CAGR of 14.8%.
The growth is attributed to the integration of feedback and surveying software with hotel management systems, the increasing demand for real-time feedback, the growth of boutique and lifestyle hotels, concerns over data security and privacy, and greater awareness of guest satisfaction's importance. Trends include the use of AI and machine learning, voice and text analytics integration, and enhanced data security.
What Are The Key Drivers Fueling Growth In The Hotel Guest Feedback And Surveying Software Market?
The growing hospitality industry is expected to drive the hotel guest feedback and surveying software market. The hospitality industry has been growing due to increasing disposable incomes and rising demand for travel experiences. Feedback and surveying software help hotels collect valuable guest insights to improve service quality and maintain high standards. In January 2023, the American Hotel and Lodging Association reported a 11.1% increase in U.S. hotel demand in 2022. Therefore, the growth of the hospitality industry is driving the hotel guest feedback and surveying software market.
What Are The Principal Market Segments In The Global Hotel Guest Feedback And Surveying Software Industry?
The hotel guest feedback and surveying software market covered in this report is segmented –
1) By Type: Cloud Based, On-Premises
2) By Application: Luxury And High-End Hotels, Mid-Range Hotels And Business Hotels, Resorts Hotels, Boutique Hotels, Other Applications
3) By End-User: Hotel Owners, Hotel Management Companies, Hotel Chains
Subsegments:
1) By Cloud-Based: Saas-Based Hotel Feedback Solutions, Web-Based Survey Platforms, Mobile App-Integrated Feedback Tools, Real-Time Feedback Collection Software, Cloud-Hosted Customer Experience Management (Cem) Software, Cloud-Based Data Analytics For Guest Feedback, Automated Guest Survey Distribution Tools, Cloud Solutions With Ai-driven Insights
2) By On-Premises: Self-Hosted Feedback Collection Software, Standalone Surveying Systems, On-Premises Guest Experience Management Tools, Local Server-Based Feedback Analysis Solutions, Customizable On-Site Survey Systems, Guest Satisfaction Monitoring Tools (On-Premises), In-House Feedback And Reporting Software
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Which Emerging Market Trends Are Altering The Hotel Guest Feedback And Surveying Software Industry?
Leading corporations in the hotel guest feedback and surveying software market are pivoting towards the creation of advanced technology solutions like real-time survey systems to drive their market revenue. These real-time survey systems, which are software platforms, are primarily used to amass instantaneous impressions, viewpoints, or data from individual or group entities. For example, Stay App, a Spain-based provider of hotel technological solutions, unveiled its Instant Feedback system - a real-time survey scheme in February 2023. This platform assists hotel owners in gathering feedback from guests in the period between their check-in and check-out. Instant Feedback's chief objectives encompass enabling hotel personnel to swiftly respond to guests' feedback, enhancing their experiences prior to their departure, and curbing the possibility of adverse reviews appearing on independent online sites.
Who Are the Key Players In The Hotel Guest Feedback And Surveying Software Market?
Major companies operating in the hotel guest feedback and surveying software market are:
• Amadeus Hospitality Americas Inc.
• Medallia Inc.
• SurveyMonkey Inc.
• Shiji Group
• BirdEye Inc.
• Mews Systems B.V.
• InMoment
• Cendyn Corporation
• Trustpilot Group Inc.
• TrustYou GmbH
• Revinate Inc.
• Hotelogix Limited
• Benbria Ltd.
• AskNicely Limited
• CustomerGauge B.V.
• Clarabridge Inc.
• Flexkeeping Ltd.
• Olery B.V.
• Fellafeed Pvt
• GuestRevu Pty Ltd.
• HelloShift Inc.
• Loopon AB
• Mobius Vendor Partners Inc.
• Zonka Technologies Pvt. Ltd.
What Are The Regional Insights Into The Hotel Guest Feedback And Surveying Software Market?
North America was the largest region in the hotel guest feedback and surveying software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hotel guest feedback and surveying software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
