Global In-Game Advertising Market Segments 2024, Forecast To 2033
5 Mar, 2024
The in-game advertising market has witnessed rapid growth, increasing from $8.84 billion in 2023 to $9.89 billion in 2024, with an 11.9% CAGR. The historic period's growth is attributed to gaming platforms' development and targeted advertising capabilities. Expecting rapid growth, the market is projected to reach $15.92 billion in 2028 with a 12.6% CAGR, fueled by data analytics, global gaming industry development, and innovation in ad formats.
Global In-Game Advertising Market Key Driver
In-game advertising market growth is attributed to the growing number of smartphone users. With 73% of people aged 10 and above having smartphone access, in-game advertising is on the rise. The increasing smartphone user base drives the in-game advertising market, supported by data from the International Telecommunication Union.
Get A Free Sample Of The Global In-Game Advertising Market ReportGlobal In-Game Advertising Market Segments
The in-game advertising market covered in this report is segmented –
1) By Type: Static Ads, Dynamic Ads, Advergaming
2) By Platform: Mobile, Computing, Console
3) By Applications: Online, Standalone
By Geography: The regions covered in the anti inflammatory therapeutics market report are Asia-Pacific, Western Europe, Eastern Europe,North America, South America, Middle East, and Africa. Among these regions.
North America was the largest region in the in-game advertising market share in 2023. The regions covered in the in-game advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Major In-Game Advertising Industry Players
Anzu Virtual Reality Ltd; Electronic Arts Inc.; MediaSpike Inc.; ironSource Ltd; Motive Interactive Inc; Playwire LLC; RapidFire Inc.; WPP Plc.; Activision Blizzard Media Ltd; Blizzard Entertainment Inc; AdInMo Ltd; Flurry Inc.; Bidstack Ltd; HotPlay Co. Ltd; Double Fusion Limited; Giftgaming Ltd; Adscape International LLC; Admix Foods Private Limited; Adverty AB; Azerion Group N.V.; GameInfluencer; Gameloft S. A.; Google Inc.; mKhoj Solutions Private Limited; Kargo Global Ltd; Kool Things; Tracxn Technologies Private Limited; LoopMe Ltd.; MobileFuse LLC; Nativex LLC.
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AIOps In-Game Advertising Market Overview
In-game advertising is a monetization technique used by the game maker to increase game sales by displaying mobile game advertisements to their consumers. Game producers make money by ads and reward customers.
In-Game Advertising Global Market Report 2023 provides data on the global in-game advertising market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The in-game advertising market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.