What Has Been the Growth Trajectory for the IPTV Market in Recent Years?
The iptv market has seen considerable growth due to a variety of factors.
• In the past few years, the IPTV market has seen swift expansion. It is projected to rise from $160.44 billion in 2024 to $187.01 billion in 2025 with a compound annual growth rate (CAGR) of 16.6%.
The historical growth can be credited to increased internet broadband penetration, shifts in content consumption behaviors, enhancements in compression and encoding, worldwide growth of broadband infrastructure, and the emergence of smart TVs and connected devices.
What Can Be Expected from the IPTV Market in the Coming Years?
The iptv market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipations indicate a swift expansion for the IPTV market in the upcoming years, reaching a size of $359.7 billion by 2029, with a compound annual growth rate (CAGR) of 17.8%.
Factors that contribute to this surge during the forecast period include the advent of 5g networks, unification with Ott platforms, rising demand for ultra high definition (uhd) content, along with a focus on interactive and immersive content and the shift towards cloud-based iptv solutions. Notable trends in consideration for the forecast period encompass engaging and immersive content, cloud-based iptv solutions, the focus on content security, the incorporation of voice control and natural language processing, and the worldwide extension of iptv services.
What Are the Critical Driver Fuelling the IPTV Market's Growth?
The escalating inclination towards video-on-demand (VoD) service plays a vital role in propelling internet protocol television (IPTV) market expansion. One of IPTV's unique offerings is Video on Demand, which presents consumers with an array of video choices delivered through the Real-Time Streaming Protocol. The recent years have witnessed a widespread acceptance of VOD, intensifying the uptake rates of smart TVs. For example, Netflix Inc., a US-based streaming media firm, declared in a press release in April 2023 that it had 223 million paid subscribers in the last quarter of 2022, which increased to 231 million within the first trimester of 2023. Consequently, the rising inclination towards video-on-demand services is projected to fuel the IPTV market's expansion.
How Is the IPTV Market segmented?
The IPTV market covered in this report is segmented –
1) By Type: Video IPTV, Non-Video IPTV
2) By Application: Linear Television, Nonlinear Television
3) By End-User: Small And Medium Enterprise, Large Enterprise, Residential Customers
Subsegments:
1) By Video IPTV: Live TV Streaming, Video On Demand (VoD), Time-Shifted Television, Catch-Up TV
2) By Non-Video IPTV: Audio Streaming, Digital Radio, Interactive Applications, IPTV-Based Information Services
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What New Trends Are Influencing the IPTV Market?
One significant development in the IPTV sector is the growing requirement for Fiber-to-the-Home (FTTH) connections. FTTH is optimal for IPTV due to the boundless bandwidth and transmission capabilities of optical fiber. The fixed access network provided by FTTH ensures high-speed broadband, enhancing user experience. For example, in June 2022, Airtel rolled out its Xstreamfiber home services in isolated regions like Ladakh and the Andaman and Nicobar Islands. Consequently, to guarantee a superior user experience, service providers are progressively delivering premium content via FTTH.
Who Are the Key Players in the IPTV Market?
Major companies operating in the IPTV market include:
• Google LLC
• Microsoft Corporation
• Amazon Web Services (AWS)
• Intel Corporation
• International Business Machines Corporation (IBM)
• Cisco Systems Inc.
• Tata Consultancy Services Limited
• Ericsson AB
• Cognizant Technology Solutions Corporation
• Texas Instruments Incorporated
• Infosys Limited
• HCL Technologies Limited
• Capgemini SE
• Keysight Technologies Inc.
• Happiest Minds Technologies Limited
• RapidValue Solutions Limited
• Ixia Solutions
• Allot Communications Ltd.
• Infineon Technologies AG
• Atos SE
What Is The Most Dominant Region In The IPTV Market?
Asia-Pacific was the largest region in the IPTV market in 2024. Middle East is expected to be the fastest-growing region in the global IPTV market share during the forecast period. The regions covered in the IPTV market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
