A kids smartwatch is a portable and wearable computer device designed for children, typically in the form of a watch. It provides a local touchscreen interface for daily use and is often associated with a smartphone app for management and telemetry. Many kids' smartwatches allow for voice or video calls, with the ability to add approved contacts and restrict unknown numbers.
Kids Smartwatch Global Market Report 2024 provides data on the global kids smartwatch market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The kids smartwatch market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
The kids smartwatch market has grown rapidly in recent years, increasing from $1.68 billion in 2023 to $1.96 billion in 2024, at a CAGR of 16.6%. This growth is driven by factors like greater smartphone penetration, growing demand for eco-friendly products, increased access in developing regions, rising disposable incomes, and the expansion of online sales channels. The market is expected to continue its rapid growth, reaching $3.64 billion by 2028 at a CAGR of 16.8%. This growth is fueled by rising safety concerns, growing enthusiasm for technology, increasing use of fitness tracking features, greater focus on communication, and heightened awareness of child safety. Key trends include technological advancements in wearables, the introduction of educational apps, demand for GPS tracking, and integration with fitness and wellness features.
The growing focus on child safety is expected to accelerate the growth of the kids' smartwatch market. Child safety refers to measures taken to protect children from harm and injury, and growing awareness of child risks is driving the demand for products like kids' smartwatches. These devices enable children to communicate with pre-approved contacts, offering peace of mind to parents. According to the Department of Child Safety in Australia, there was an 8.8% rise in finalized investigations in 2023 compared to the previous year. The growing emphasis on child safety is driving the demand for kids' smartwatches.
Get Your Free Sample of the Global Kids Smartwatch Market Report The kids smartwatch market covered in this report is segmented –
1) By Type: Functional Type, Smart Type
2) By Compatibility: iPhone Operating System (IOS), Android, Other Compatibilities
3) By Connectivity: Bluetooth, Wi-Fi, Cellular Networks, Near Field Communication (NFC)
4) By Distribution Channel: Supermarket Or Hypermarket, Convenience Stores, Specialty Stores, Online Distribution Channels
5) By End User: 7–12 Years Old, 0–6 Years Old
Major players in the kids' smartwatch market are designing innovative products like water-resistant watches to ensure safety and connectivity for children. These devices are built to withstand water exposure without damage. For example, in May 2024, Google LLC, a U.S.-based technology company, launched the FitBit Ace LTE, a smartwatch designed specifically for kids. This durable, water-resistant watch features a bright, user-friendly display and fitness tracking capabilities, including step counting, activity monitoring, and sleep tracking. It enables parents to monitor their children’s health and daily activities, providing insights into their overall well-being.
North America was the largest region in the kids smartwatch market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the kids smartwatch market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.