What Is The Overview Of The Global Kiwi Fruit Market?
Kiwi fruit refers to a small, oval-shaped fruit with brown fuzzy skin and green or yellow flesh, known for its tangy-sweet flavor and high nutritional value. It is commonly consumed fresh, added to fruit salads, smoothies, and desserts, and used as a garnish in various culinary dishes for its vibrant color and distinctive taste.
Kiwi Fruit Global Market Report 2024 provides data on the global kiwi fruit market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The Kiwi Fruit market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
What Are The Expected Annual Growth Rates And Market Size Estimates For The Global Kiwi Fruit Sector?
The kiwi fruit market size has grown strongly in recent years. It will grow from $1.77 billion in 2023 to $1.90 billion in 2024 at a compound annual growth rate (CAGR) of 7.2%. The growth in the historic period can be attributed to increased consumer awareness of health benefits associated with kiwi fruit, improvements in transportation and logistics, growth in demand for exotic fruits in developed markets, adoption of modern agricultural practices leading to higher yields, and trade agreements facilitating easier export and import of kiwi fruit. The kiwi fruit market size is expected to see strong growth in the next few years. It will grow to $2.53 billion in 2028 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to continued focus on healthy eating habits, driving demand for nutritious fruits like kiwi, climate change affecting traditional kiwi fruit growing regions and leading to exploration of new cultivation areas, shifting consumer preferences towards organic and sustainably produced kiwi fruit, government initiatives promoting fruit farming and export diversification, changing demographics and urbanization influencing consumption patterns. Major trends in the forecast period include growth in demand for organic and sustainably produced kiwi fruit, increasing utilization of social media and online platforms for marketing and sales, development of new varieties with improved flavor profiles and extended shelf life, integration of kiwi fruit into functional food and nutraceutical products, emergence of gourmet and premium segments within the kiwi fruit market.
Which Factors Are Boosting Growth In The Kiwi Fruit Market?
The increasing demand for organic food is set to drive the Kiwi fruit market in the coming years. Organic and natural food products, produced without synthetic chemicals, pesticides, or GMOs and minimally processed, are gaining popularity due to rising health consciousness and the need for transparent food supply chains. Organic kiwi fruit exemplifies this trend, offering a holistic approach to food production that emphasizes environmental stewardship, consumer health, and sustainable agriculture. Organic fruits like kiwi may contain higher levels of antioxidants, vitamins, minerals, and phytonutrients compared to conventionally grown counterparts, providing enhanced nutritional benefits to consumers. For instance, according to the Organic Trade Association in June 2022, organic industry sales exceeded $63 billion, marking a $1.4 billion (2%) increase from the previous year. Organic food sales, which accounted for over 90% of total organic product sales, grew by 2% to reach $57.5 billion. Thus, the growing consumer demand for organic food is a key driver behind the growth of the Kiwi fruit market.
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What Key Areas Define The Segmentation Of The Global Kiwi Fruit Market?
The kiwi fruit market covered in this report is segmented –
1) By Product Type: Fresh Kiwi, Processed Kiwi
2) By Nature: Organic, Conventional
3) By Distribution Channel: Supermarkets, Specialty Retailers, Convenience Stores , E-Commerce, Other Channels
4) By Application: Direct Consumption, Jams, Sauce, Ice cream, Salad, Other Applications
How Are Emerging Trends Reshaping The Dynamics Of The Kiwi Fruit Market?
Major companies in the Kiwi fruit market are concentrating on launching innovative products like Kiwi extracts to enhance protein absorption. Kiwi extracts are concentrated forms of compounds from kiwifruit known for their health benefits. For instance, in January 2023, Pharmactive Biotech Products S.L.U., a Spain-based natural ingredient provider, introduced KWD+, a kiwi fruit extract. This extract is standardized to contain 0.15% actinidin, 0.1% Aktinnamics antioxidants, and proteolytic enzymes up to five times higher than fresh kiwi fruit. It aims to offer precise dosage for improved protein digestion and absorption, targeting specific consumer groups like athletes, the elderly, and vegans, and expanding market opportunities for kiwi-based ingredients.
Which Region Has The Fastest Expansion In The Kiwi Fruit Market?
Asia-Pacific was the largest region in the kiwi fruit market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the kiwi fruit market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
