The koi market has seen considerable growth due to a variety of factors.
•The koi industry has seen a swift expansion in the past years. The market will increase from $2.61 billion in 2024 to around $2.9 billion in 2025, indicating a compound annual growth rate (CAGR) of around 11.4%.
This growth during the historic period stems from factors such as the cultural significance and history of koi, roots in aquaculture, appreciation for its artistic and aesthetic appeal, advances in breeding and genetic selection, and the rise of koi showcases and competitions.
The koi market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, it is anticipated that the koi market will experience swift expansion. By 2029, it is projected to reach $4.35 billion, with a Compound Annual Growth Rate (CAGR) of 10.6%.
The projected growth during this period can be ascribed to the rising popularity of outdoor living spaces, an upsurge in online koi sales, AI application in breeding programs, the use of koi in therapeutic and wellness environments, and advancements in artificial habitats. Key trends anticipated during the forecast period include indoor and miniature koi ponds, virtual events and contests for koi, sustainable water ecosystems, remote koi monitoring and care, and engaging and informative koi displays.
The anticipated growth of the koi market is expected to be fueled by the expansion of the aquaculture sector. Aquaculture involves the breeding, cultivation, and harvesting of fish, shellfish, algae, and other aquatic organisms in a variety of aquatic habitats. Koi, which are decorative fish primarily kept as pets, are also raised under aquaculture by both amateurs and professionals. Hence, the growth in aquaculture will facilitate increased breeding of koi. This suggests that the progression of aquaculture will boost the rearing of koi. For example, the Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES), a US-based agency of the Australian government, projected in March 2024 that the total value of fisheries and aquaculture production would increase by 0.5% in 2023-24, exceeding USD 2.37 billion (AUS 3.56 billion). Therefore, the advancement of the aquaculture sector is bolstering the koi market's growth.
The koi market covered in this report is segmented –
1) By Type: Kohaku, Taisho Sanke, Showa Sanke, Other Types
2) By Size: Small, Medium, Large
3) By Distribution Channel: Online, Offline
4) By Application: Commercial, Retail, Residential
Subsegments:
1) By Kohaku: Red And White Koi, Variations In Patterns
2) By Taisho Sanke: Red, White, And Black Koi, Different Pattern Variations
3) By Showa Sanke: Black, Red, And White Koi, Unique Pattern Traits
4) By Other Types: Yamabuki Ogon, Platinum Ogon, Shusui, Asagi, Other Color Variations
Top firms in the koi market are innovating new offerings such as fish food subscription services to maintain their competitive positioning. Such a specialized service provides the convenience of regular fish food deliveries right to the customer's doorstep. For instance, Pondbox, a UK-based food subscription service firm, introduced a cutting-edge fish food subscription service in July 2023. This service is designed to simplify pond fish care and improve their health. Pondbox provides a bespoke subscription journey by tailoring each package to your pond's unique needs. Customers have a range of fish food choices such as flakes, pellets, sticks, and pond sticks, these are personalized to the type of fish (Koi Carp, Goldfish, or mixed) and size of the pond. With prices starting low from £8.50 ($10.75) bi-monthly, subscribers receive curated pond fish food adjusted to the season, coupled with professional advice on pond upkeep. This offering addresses issues like overfeeding and the decrease in food quality over time, offering an easy and eco-friendly solution for pond owners, no matter if they are novices or experienced hobbyists.
Major companies operating in the koi market include:
• Ozark Fisheries Inc.
• Blackwater Creek Koi Farms
• Dainichi Koi Farm
• Kloubec Koi Farm
• Kodama Koi Farm
• Laguna Koi Ponds
• Marugen Koi Farm
• Narita Koi Farm. Co. Ltd.
• Ogata Koi Farm Co. Ltd.
• Konishi Koi Farm Co. Ltd
• Hiroi Koi Farm
• Hoshikin Koi Farm
• Isa Koi Farm
• Izumiya Koi Farm
• Kaneko Koi Farm
• Kanno Koi Farm
• Kansuke Koi Farm
• Kawakami Koi Farm
• Koi Associates Limited
• Kokugyokan Koi Farm
• Marudo Yorijo
• Matsuda Koi Farm
• Matsue Koi Farm
• Momotaro Koi Farm
• Next Day Koi Inc.
• Nogami Koi Farm
• Omosako Koi Farm
• Sakai Fish Farm Co. Ltd.
• Shanghai Wanjin ornamental fish breeding goldfish Co. Ltd.
Asia-Pacific was the largest region in the koi market in 2024. The regions covered in the koi market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa