The lawn mower market has seen considerable growth due to a variety of factors.
• The size of the lawn mower market has seen significant growth in the past few years. The market, which was worth $27.49 billion in 2024, is projected to climb to $29.56 billion in 2025, reflecting a compound annual growth rate (CAGR) of 7.5%. Factors contributing to this growth during the historical period include suburbanization, housing developments, increasing rates of homeownership, higher disposable income, concerns relating to the environment, government initiatives promoting green spaces, the growth of the landscaping services industry, marketing and branding strategies, and rural and agricultural application.
The Lawn Mower market is expected to maintain its strong growth trajectory in upcoming years.
• Significant expansion is projected in the lawn mower market in the upcoming years, with an estimated value set to reach $40 billion by 2029, boasting a compound annual growth rate (CAGR) of 7.9%.
The predicted boom during this period can be linked to factors such as increasing urbanization, emphasis on eco-friendly lawn upkeep, the rise of online shopping, consumer preference for electric models, growing popularity of landscaping services, heightened climate change awareness, and regulations regarding gasoline-powered machinery, along with smart home compatibility. Key trends for this period are expected to be dominated by robotic and battery-operated lawn mowers, advanced lawn care technologies, green rooftop and sustainable landscaping designs, compact and lighter models, customizable options, improvements in lithium-ion battery technology, and the surge in online sales and e-commerce platforms.
An upswing in consumer interest towards gardening activities is expected to fuel the expansion of the lawn mower market. Gardening involves the cultivation and nurturing of plants in specified plots of land as a part of horticulture, which includes the growth of flowers, herbs, or vegetables. Lawn mowers, frequently used in gardening activities, mow, chop off, or trim grass on lawns, ensuring the grass is well-maintained and grown to the right height. The rise in gardening activities will boost the demand for lawn mowers. For instance, as noted by GOV.UK, the UK government's official website, tree planting rates had surged in England in June 2023. There was a 40 percent increase in woodland creation, expanding to 3,128 hectares in 2022/23 compared to the preceding year. Therefore, it is anticipated that an increase in consumer interest in gardening activities will drive the lawn mower market's upward trajectory in the forthcoming years.
The lawn mower market covered in this report is segmented –
1) By Type: Riding Lawn Mowers, Walk-Behind Lawn Mowers, Robotic Or Autonomous Lawn Mowers
2) By Propulsion Type: Electric Lawn Mowers, Internal Combustion Engine (ICE) Lawn Mowers
3) By Lawn Size: Small, Medium, Large
4) By Distribution Channel: Online Distribution Channel, Retail Distribution Channel
5) By End-User: Residential, Commercial
Subsegments:
1) By Riding Lawn Mowers: Garden Tractors, Zero-Turn Mowers, Lawn Tractors
2) By Walk-Behind Lawn Mowers: Push Mowers, Self-Propelled Mowers, Reel Mowers
3) By Robotic Or Autonomous Lawn Mowers: Fully Autonomous Models, Semi-Autonomous Models
The upward trend of technological innovation is becoming increasingly apparent in the lawn mower industry. Companies competing in this market are heavily investing in research and development to launch high-tech products, such as mowers featuring outdoor navigation solutions, in order to gain a market advantage. An example of this is The Toro Company, a US firm specialising in the design and production of lawn mowers, snow blowers, and irrigation systems for both commercial and residential applications. They launched an autonomous mower with embedded GeoLink Solutions technology in May 2022. This machinery utilises map detection capabilities to navigate around obstacles during mowing. Notably, it can function in low-visibility conditions, navigating in perfectly straight lines. In addition, it maximizes efficiency by leveraging the mower's entire width, thereby reducing overlap. The intelligent mower offers an automated solution for lawn care, trimming a minimal amount of grass daily at a height set by the homeowner.
Major companies operating in the lawn mower market include:
• Honda Motor Company Limited
• Ariens Company Inc.
• Briggs & Stratton Corporation
• Deere & Company
• Husqvarna AB
• MTD Products Incorporated
• Robert Bosch GmbH
• Robomow North America Inc.
• The Toro Company
• Andreas Stihl AG & Co. KG
• Stiga SpA
• Kubota Corporation
• Textron Specialized Vehicles Inc.
• Craftsman Tools Inc.
• The Yamabiko Corporation
• Greenworks Tools Inc.
• American Lawn Mower Company
• Zucchetti Centro Sistemi SpA
• Stanley Black & Decker Inc.
• Fiskars Oyj
• Falcon Garden Tools Ltd.
• Bad Boy Mowers Inc.
• Lastec Industries Inc.
• AL-KO Gardentech GmbH
• Cub Cadet Corporation
• Emak SpA
• WORX Tools
• Kubota Corporation
• Scythe Robotics Inc.
North America was the largest region in the lawn mower market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lawn mower market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.