The live e-commerce market has seen rapid growth, increasing from $1,753.26 billion in 2023 to $1,999.67 billion in 2024, with a compound annual growth rate (CAGR) of 14.1%. This growth is attributed to the rising demand for online shopping, the expansion of live streaming-based shopping, increasing use of social media, and greater penetration of digital channels and mobile devices. The market is expected to continue growing rapidly, reaching $3,396.68 billion by 2028, with a CAGR of 14.2%. This projected growth is driven by increased internet accessibility, greater use of the internet and smartphones, rising demand for live e-commerce services, and the growth of mobile commerce. Key trends in the forecast period include technological advancements, integration with online shopping platforms, live-streaming technologies, consumer electronic device integration, and mobile payment solutions.
Global Live E commerce Market Key Driver
The rising internet penetration is expected to boost the growth of the live e-commerce market. As internet use increases due to digital communication, e-commerce, and remote work, live e-commerce, which allows real-time interaction between sellers and buyers through livestreams, becomes more prominent. In September 2022, the International Telecommunication Union reported that approximately 5.3 billion people, or 66% of the global population, used the Internet, reflecting a 6.1% increase from 2021. This rising internet penetration is fueling the growth of the live e-commerce market.
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Global Live E commerce Market Segments
The live e-commerce market covered in this report is segmented –
1) By Type: Domestic, Transboundary
2) By Device Type: Mobile, Computer, Tablet, Other Device Types
3) By Application: Clothes, Cosmetics, Daily Necessities, Food, Other Applications
By Geography:The regions covered in the live e-commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the live e-commerce market in 2023.
Major Live E commerce Industry Players
Amazon.com Inc., Google plc, Alibaba Group Holding Limited, Meta Platforms Inc., ByteDance Ltd., Kuaishou Technology, Sea Limited, Wayfair Inc., Qurate Retail Inc., MercadoLibre Inc., Under Armour, Flipkart Private Limited, Inly Media Co Ltd., Myntra Designs Pvt. Ltd., Yunji Inc., Gravy Solutions Inc., Mogu Inc, Bambuser AB, NTWRK Inc., Vee24 Inc., Livby Co Ltd, Roadget Business Pte. Ltd.
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Live E commerce Market Overview
Live e-commerce refers to a shopping experience where products are showcased and sold through live video streams. It combines entertainment and interactivity, allowing viewers to engage with hosts in real time. This format enhances consumer engagement and drives impulse purchases.
Live E commerce Global Market Report 2023 provides data on the global live e commerce market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The live e commerce market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
