The luxury activewear market has experienced strong growth, expanding from $5.88 billion in 2023 to $6.32 billion in 2024, with a compound annual growth rate (CAGR) of 7.5%. This historical growth is attributed to factors such as increased health consciousness among consumers, growing fitness awareness, rising participation in sports and fitness activities, higher disposable incomes, demand for eco-friendly and sustainable luxury activewear, and expanded distribution channels including e-commerce and specialty stores. The market is projected to continue growing strongly, reaching $8.46 billion by 2028, with a CAGR of 7.6%. This forecasted growth is driven by the influence of celebrity endorsements and social media on consumer preferences, innovative marketing strategies by luxury activewear brands, increased focus on inclusive sizing and customization options, growing popularity of high-intensity interval training (HIIT) and boutique fitness studios, and rising interest in outdoor activities and adventure sports. Major trends expected include advancements in eco-friendly materials, innovations in activewear production processes, adoption of fabrics with advanced moisture-wicking, odor control, and temperature regulation properties, and advancements in personalized activewear options.
Global Luxury Activewear Market Key Driver
The increasing participation in sports and fitness activities is likely to drive the growth of the luxury activewear market. This trend is due to heightened health awareness, fitness trends, advances in fitness technology, social media influence, and government initiatives promoting physical activity. Luxury activewear combines high-performance fabrics with stylish designs to enhance comfort and motivation during sports and fitness activities. According to the Outdoor Industry Association, the number of outdoor recreation participants in the U.S. rose by 2.3% in 2022 to 168.1 million, compared to 164.2 million in 2021. Thus, the rising participation in sports and fitness activities is contributing to the growth of the luxury activewear market.
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Global Luxury Activewear Market Segments
The luxury activewear market covered in this report is segmented –
1) By Type: Top Activewear, Bottom Activewear, Innerwear, Swimwear, Outerwear
2) By Material: Nylon, Polyester, Cotton, Neoprene, Polypropylene, Spandex
3) By Distribution: Online Stores, Offline Stores
4) By End User: Men, Women, Kids
By Geography:The regions covered in the luxury activewear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the luxury activewear market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period.
Major Luxury Activewear Industry Players
Nike Inc., Adidas AG, Gap Inc., PVH Corp., Puma SE, Lululemon athletica inc., Skechers USA Inc., Under Armour Inc., ASICS Corporation, Columbia Sportswear Company, Patagonia Inc., Reebok International Limited, Tory Burch LLC, Fabletics LLC, Mammut Sports Group AG, Sweaty Betty Limited, Outdoor Voices Inc., Norrona Sport AS, Carbon 38 Inc., PE Nation, Splits59, The Upside, Vaara, Live The Process
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Luxury Activewear Market Overview
Luxury activewear refers to high-end athletic clothing and accessories designed for individuals seeking both style and performance in their active lifestyles. These garments are crafted to offer exceptional comfort, performance-enhancing features, and incorporate innovative technologies such as moisture-wicking fabrics and ergonomic designs.
Luxury Activewear Global Market Report 2023 provides data on the global luxury activewear market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The luxury activewear market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
