What Factors Propelled The Growth Of The Luxury Bath And Body Products Market In The Past?
The luxury bath and body products market has seen considerable growth due to a variety of factors.
• The market size for luxury bath and body products has seen a quick expansion in the past few years. It is projected to rise from $18.16 billion in 2024 to $20.02 billion in 2025 with a compound annual growth rate (CAGR) of 10.2%.
The substantial growth in the previous period can be linked to the expansion of the beauty and personal care industry, the use of high quality ingredients, the impact of spa culture, product innovation, the trend of giving gifts, and the retail landscape.
What Is the Forecasted Market Size and Growth Rate for The Luxury Bath And Body Products Market?
The luxury bath and body products market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for luxury bath and body products is anticipated to experience swift expansion in the coming years, escalating to $31.2 billion in 2029 with a compound annual growth rate (CAGR) of 11.7%.
This growth during the forecast period is expected due to the emphasis on natural and organic elements, globalization and brand accessibility, growing popularity of beauty subscription boxes, the surge of e-commerce, as well as niche and specialty brands. Key trends during the prediction period encompass digital interaction, collaborations with spas and resorts, creative packaging designs, products that are sustainable and eco-friendly, along with marketing through digital influencers.
Which Drivers Are Accelerating Growth In The Luxury Bath And Body Products Market?
The escalating consumer appetite for splurge items such as body lotion, shower gels, and body wash is fueling the expansion of the luxury bath and body products industry. These premium products are characterized by their rich lather, appealing aroma, and attractive presentation. This market growth is steered by the mounting preference for self-care and an increasing desire for high-end items like shower gels, body lotions and wash. For instance, ZipDo, a German media firm, predicted in July 2023 that by 2025, the luxury fashion industry could realize a market volume of $429,762 million. Moreover, by 2022, the internet fraction of the personal luxury goods market is expected to contribute to 30% of the industry's global total. Bavarian Motor Works (BMW), a luxury vehicle company, also displayed an augmentation in the sales of high-end luxury cars showing an 8.4% growth through their press release with 2,213,795 units sold, marking a 9.1% climb from the previous year. Therefore, the surging demand for luxury products is anticipated to fortify the need for luxury bath and body products throughout the forecasted period.
What Key Areas Define The Segmentation Of The Global Luxury Bath And Body Products Market?
The luxury bath and body products market covered in this report is segmented –
1) By Product: Body Oil, Body Lotions & Creams, Body Washes, Other Products
2) By Distribution Channel: Online, Offline
Subsegments:
1) By Body Oil: Aromatherapy Body Oils, Hydrating Body Oils
2) By Body Lotions & Creams: Moisturizing Body Lotions, Anti-Aging Body Creams, Whipped Body Butters
3) By Body Washes: Gel Body Washes, Creamy Body Washes, Exfoliating Body Washes
4) By Other Products: Bath Salts and Soaks, Body Scrubs, Hand and Foot Care Products
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How Are Emerging Trends Reshaping The Dynamics Of The Luxury Bath And Body Products Market?
Major businesses operating within the high-end bath and body products market are utilizing strategic alliances to broaden their portfolio, boost brand awareness, and reach new consumer demographics. Luxury foaming body wash is a superior personal hygiene product developed to purify and moisturize the skin, while providing a luxurious, foamy lather. For instance, in September 2022, Bryan & Candy Pvt Ltd, a company based in India, collaborated with Mouni Roy, a popular Indian celebrity, to launch a luxury foaming body wash, Bath & Shower Gels, pH 5.5 Bathing Bars, and Fragrance Candles. These products include advanced components such as Pentavitin, famous for its intense moisturizing properties, and Provitamin B5, that enhances skin hydration and suppleness. Furthermore, the pH 5.5 formula assists in maintaining the skin's natural equilibrium, thereby fostering a healthy and glowing complexion. This partnership aims to target a wider consumer base in Indian cities and small towns, targeting those who prioritize luxury and personal care.
Who Are the Key Players in the Luxury Bath And Body Products Market?
Major companies operating in the luxury bath and body products market include:
• The Estée Lauder Companies Inc.
• Chanel Limited
• Kao Corporation
• Burberry Group plc
• Hugo Boss AG
• Lancaster Group S.A.
• Marc Jacobs International LLC
• Calvin Klein Inc.
• Chloé SAS
• Escada AG
• Roberto Cavalli SpA
• Philosophy (skincare brand)
• Tata Harper Beauty LLC
• Aromatherapy Associates Ltd.
• Augustinus Bader Ltd
• Chantecaille (UK) Ltd.
• Diptyque Parfums
• Jil Sander GmbH
• Joop! Parfumerie GmbH
• Lacoste S.A.
• Miu Miu SpA
• SKKN by Kim Kardashian
• This Works Products Limited
• Bathing Culture Inc.
• Onsen Secret Inc.
What Is The Most Dominant Region In The Luxury Bath And Body Products Market?
North America was the largest region in the luxury bath and body products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the luxury bath and body products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
