What is the Historical Analysis of the Male Toiletries Market Size?
The male toiletries market has seen considerable growth due to a variety of factors.
• In the past few years, the male toiletries market has seen robust growth. Its value is projected to increase from $27.6 billion in 2024 to $29.08 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 5.4%.
The historic period's growth can be linked to the emergence of e-commerce, evolving gender norms, media and advertising influences, lifestyle changes, and rise in disposable income.
What is the Forecasted Growth of the Male Toiletries Market Size?
The male toiletries market is expected to maintain its strong growth trajectory in upcoming years.
• Over the coming years, the male toiletries market is projected to exhibit robust growth. By 2029, the market is anticipated to expand to $37.68 billion, with a compound annual growth rate (CAGR) of 6.7%.
This growth during the forecast period can be credited to factors such as personalized grooming, elevated awareness about men's skincare, the rise of online subscription services, the use of natural and organic ingredients, and an aging male demographic. The expected trends within this period involve travel-friendly toiletries, environmentally friendly and sustainable items, gender-neutral products, CBD-infused offerings, and intelligent grooming tools.
What Are The Key Drivers Fueling Growth In The Male Toiletries Market?
The global population increase is anticipated to drive the expansion of the male toiletries market. Male toiletries refer to products employed by men for personal hygiene upkeep. These items encompass oils, shampoos, deodorants, conditioners, soaps, face washes, hair gels, lotions, balms, perfumes, shaving creams, and razors. For example, based on the World Population Prospects 2022 report by the United Nations Department of Economic and Social Affairs, an international organization based in the UK geared towards achieving socio-economic and environmental goals, the total number of people worldwide is predicted to hit 8.0 billion in mid-November 2022, a significant increase from approximately 2.5 billion in 1950. This includes an addition of 1 billion since 2010 and 2 billion since 1998. In 2022, the two most populated regions globally were Eastern and South-Eastern Asia (accounting for 2.3 billion people, or 29%), and Central and Southern Asia (2.1 billion) or 26%. Consequently, population growth is anticipated to stimulate the expansion of the male toiletries market.
What Are The Principal Market Segments In The Global Male Toiletries Industry?
The male toiletries market covered in this report is segmented –
1) By Product: Deodorants, Haircare Products, Skincare Products, Shower Products
2) By Type: Mass Products, Premium Products
3) By Distribution Channel: Super markets And Hyper markets, Pharmacies, Specialty Stores, Departmental Stores, Other Distribution Channels
Subsegments:
1) By Deodorants: Roll-On Deodorants, Spray Deodorants, Stick Deodorants, Natural Or Organic Deodorants
2) By Haircare Products: Shampoos, Conditioners, Hair Styling Products, Hair Treatments
3) By Skincare Products: Facial Cleansers, Moisturizers, Sunscreens, Shaving Products
4) By Shower Products: Body Wash, Bar Soap, Shower Gels, Exfoliating Scrubs
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Which Emerging Market Trends Are Altering The Male Toiletries Sector?
Large corporations active in the male toiletries market are concentrating their efforts on launching products specifically for men's grooming. They are aiming to diversify their product offerings and answer to the growing consumer demand for skincare, haircare, and grooming items tailored to fit men's unique needs. The term "men's grooming products" refers to an assortment of personal care goods created exclusively for men's hygiene, appearance, and grooming. The goal behind this venture is to reshape the concept of men's grooming by encouraging inclusive and innovative self-care practices. As an example, Piramal Pharma Limited, a company based in India, unveiled BOHEM, a line of personal grooming items for men, in April 2024. The range features a hair removal spray, beard growth oil, and underarm roll-on. BOHEM is set to broaden its portfolio to incorporate face washes, serums, and shower gels, catering to the varying needs of the contemporary man. This product line extension highlights the brand's dedication to delivering all-encompassing grooming solutions.
Who Are the Key Players in the Male Toiletries Market?
Major companies operating in the male toiletries market include:
• Beiersdorf AG
• L'Oréal S.A.
• The Procter & Gamble Company
• Shiseido Company Limited
• The Estée Lauder Companies Inc.
• Coty Inc.
• Molton Brown Limited
• Vi-John Group
• Unilever plc
• Edgewell Personal Care
• Koninklijke Philips N.V.
• Natura & Co.
• Colgate-Palmolive Company
• Johnson & Johnson
• The Hut.com Ltd.
• Brickell Brands LLC
• The Hut.com Limited
• Baxter of California LLC
• Bulldog Skincare Limited
• Harry's Inc.
• Jack Black LLC
• Aramis Inc.
• Malin+Goetz LLC
• Menaji Worldwide LLC
• Men's Society Limited
• Murdock London Limited
• Neville Limited
• Proraso S.r.l.
• Recipe for Men AB
• Taylor of Old Bond Street Limited
• The Art of Shaving LLC
• Truefitt & Hill Limited
• Uppercut Deluxe Pty. Ltd.
What are the Regional Insights into the Male Toiletries Market?
North America was the largest region in the male toiletries market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the male toiletries market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
