What Transformation Has the Malted Milk Food Market Undergone?
The malted milk food market has seen considerable growth due to a variety of factors.
• There has been significant expansion in the malted milk food market recently. The market size is projected to increase from $6.98 billion in 2024 to $7.54 billion in 2025, reflecting a compound annual growth rate (CAGR) of 8.0%.
The reasons for this growth during the historical period include traditional usage of malted milk in drinks and sweets, its nutritional value and high nutrient density, consumers favoring healthier and more natural ingredients, expansion in the dairy and dairy products industry, use of malted milk in baking and breakfast cereals, as well as the growth of the food processing and beverage sectors.
How Will The Malted Milk Food Market Size Evolve In The Foreseeable Future?
The malted milk food market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipations are high for a significant expansion in the malted milk food market in the coming years, with projections estimating a growth to $10.07 billion by 2029, representing an annual compound growth rate (CAGR) of 7.5%.
This predicted increase during the forecast period is due to factors such as the augmented demand for fortified and health-enhancing foods, improved consumer consciousness of nutritional advantages, and the broadening of the health and wellness market segment. Other contributing factors include a growing fondness for plant-based alternatives to malted milk, emerging markets, and changing customer tastes. Predicted key trends throughout the forecast period incorporate the use of malted milk in functional sports nutrition products, flavored and specialty types of malted milk, its incorporation in ice creams and frozen desserts, as well as in baked goods and snacks. Clean labeling and non-GMO claims for malted milk items are also expected to be prevalent.
What Are The Essential Drivers Behind The Growth Of The Malted Milk Food Market?
The increasing popularity of flavored milk is predicted to substantially contribute to the expansion of the malted milk food market in the upcoming period. Flavored milk is a sweetened dairy beverage composed of milk, sugar, flavorings, and food colorings. It's more regularly consumed as it provides more nutrition and contains less sugar than juices and sports drinks, hence promoting the consumption of dairy foods. The appeal for flavored milk boosts the demand for malted milk foods, which are nutrient-dense and flavored with malt liquids. For instance, Dairy Australia, an organization for the dairy industry based in Australia, reported that in July 2023, flavored milk sales had risen to 235 million liters from 232 million liters in 2022. As a result, the growing preference for flavored milk is anticipated to aid in the development of the malted milk food market.
How Is The Global Malted Milk Food Market Divided Into Key Segments?
The malted milk food market covered in this report is segmented –
1) By Source: Wheat, Barley, Other Sources
2) By Product Type: Milk, Powder
3) By Packaging: Tins, Jars, Carton Packs, Other Packaging
4) By Distribution Channel: Hyper market/Super market, Convenience Stores, Online Retailers, Other Distribution Channels
Subsegments:
1) By Wheat: Wheat Malt Extract, Whole Wheat Malt Powder
2) By Barley: Barley Malt Extract, Whole Barley Malt Powder
3) By Other Sources: Rye, Oats, Other Grains
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What Trends Are Reshaping The Future Of The Growth Rate Market?
The increasing trend of incorporating natural ingredients in products' development is a significant movement observed in the malted milk food industry. Essential market participants are strongly focusing on integrating organic components to boost nutritional value and consolidate their market stand. The natural components comprise raw materials sourced from plant, animal, mineral, or microbial origins, providing vital health benefits and necessary nutrition to the product line. For example, Nestle S.A., Switzerland's prominent malted milk foods manufacturer, unveiled a plant-based version of their popular Milo chocolate malt drink in February 2022. This dairy-free, vegan drink is an innovative alteration to their authentic milo product, specifically designed for those opting for plant-based consumption, lactose intolerance, or simply favoring dairy-free alternatives. The company anticipates this new addition to bolster the escalating trend of plant-based substitutes.
Who Are the Key Players in the Malted Milk Food Market?
Major companies operating in the malted milk food market include:
• Nestle SA
• GlaxoSmithKline plc
• Briess Malt & Ingredients Inc.
• Imperial Malts Ltd.
• SSP Pvt Ltd.
• Abbott Laboratories
• Danone S.A.
• Mead Johnson Nutrition Company
• Kraft Heinz Company
• Hain Celestial Group Inc.
• Honest Company Inc.
• Nature's One Inc.
• HiPP GmbH & Co. Vertrieb KG
• Ausnutria Dairy Corporation Ltd.
• Synutra International Inc.
• Beingmate Baby & Child Food Co. Ltd.
• Inner Mongolia Yili Industrial Group Company Limited
• Feihe International Inc.
• Biostime International Holdings Limited
• Wissun International Group Co. Ltd.
• Otsuka Holdings Co. Ltd.
• Morinaga Milk Industry Co. Ltd.
• Yakult Honsha Co. Ltd.
• FrieslandCampina NV
• Meiji Holdings Co. Ltd.
• Arla Foods amba
• Fonterra Co-operative Group Limited
• Royal FrieslandCampina N.V.
• Hero Group
• Bellamy's Organic Ltd.
What are the Regional Insights into the Malted Milk Food Market?
Asia-Pacific was the largest region in the malted milk foods market share in 2024. The regions covered in the malted milk food market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
