What Has Been the Growth of the Manga Market So Far?
The manga market has seen considerable growth due to a variety of factors.
• The size of the manga market has seen a swift expansion in the last few years. The market is projected to rise from $13.97 billion in 2024 to a staggering $16.35 billion in 2025, marking a compound annual growth rate (CAGR) of 17.0%.
Factors such as cultural impact and wide-spread fame, globalization and cultural exports, adaptations into anime, a variety of genres and themes, and collaborations across different media platforms have contributed to the growth during the historic period.
How Will the Manga Market Size Evolve over the Forecast Period?
The manga market is expected to maintain its strong growth trajectory in upcoming years.
• The manga market is projected to experience swift expansion in the coming years, reaching a valuation of $30.26 billion by 2029 with an annual growth rate of 16.6%.
Reasons contributing to this growth in the forecast period include the continual rise in global demand, innovative changes in the format and delivery, focus on diversity and inclusivity, emergence of niche and specific markets, and the impact of social media. Key trends that can be seen in the forecast period include the rise of digitalization and online platforms, global appeal, adaptations and expansion across different forms of media, the introduction of new genres and themes, as well as collaborations and crossover events.
What Are The Core Factors Supporting Growth In Manga Market?
The manga market is anticipated to flourish owing to the increasing popularity of digital books. These e-books, accessible on myriad platforms, make use of digital mechanisms allowing manga, which are graphical comics, to be published. This approach facilitates an easier comprehension process by utilizing varied graphical content, fostering multi-modal thinking among readers. In effect, this gives manga publishers a more seamless pathway to deliver content to their clientele, thereby escalating their demand. As an example, OverDrive Inc., a U.S.-based eBooks digital distributor, stated in their Digital Book Circulation Data and Highlights Report 2022, that there was a borrowing of 555 million ebooks, audiobooks, digital magazines, comics, and other related digital materials during 2022, which was a 10% surge from 2021. Consequently, the expanding interest in digital books fuels the manga market.
What Key Areas Define The Segmentation Of The Global Manga Market?
The manga market covered in this report is segmented –
1) By Content Type: Printed, Digital
2) By Genre: Action And Adventure, Sci-Fi And Fantasy, Sports, Romance And Drama, Other Genre
3) By Distribution Channel: Offline, Online
4) By Audience: Children And Kids (Aged Below 10 Years), Teenagers (Aged Between 10 to 16 Years), Adults (Aged Above 16 years)
Subsegments:
1) By Printed: Physical Volumes (Tankobon), Magazines and Anthologies, Collectible Editions
2) By Digital: Digital Manga (eBooks), Webtoons, Mobile App-Based Manga
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How Are Emerging Trends Reshaping The Dynamics Of The Manga Market?
The rising trend of AI-created manga is gaining momentum in the manga industry. Manga authors lean on artificial intelligence to expedite their production process while enhancing the reading experience. For example, Rootport, a manga author from Japan, launched an AI rendition of Cyberpunk: Peach John in March 2023. This included AI-created images made with an AI-based online image generator, Midjourney, thereby reducing completion time. The AI tool fostered the creation of a full-color manga from its initial stages. Moreover, it provides creators the method to input fundamental plotline and keywords to create a full manga.
Who Are the Key Players in the Manga Market?
Major companies operating in the manga market include:
• Shogakukan Inc.
• Bilibili Comics Pte. Ltd.
• Square Enix Holdings Co Ltd.
• Kadokawa Corporation
• Kodansha Ltd
• Shueisha Inc.
• Ohzora Publishing Co Ltd.
• DMG Entertainment
• IDW Media Holdings Inc.
• Takeshobo Co Ltd.
• Akita Publishing Co Ltd.
• Yen Press LLC
• VIZ Inc.
• Archie Comic Publications Inc.
• Houbunsha Co Ltd.
• Media Factory Inc.
• Tokyopop LLC
• Lezhin Comics
• Mag Garden Corporation
• Hakusensha Inc.
• Futubasha Publishers Ltd.
• Digital Manga Inc.
• Seven Seas Entertainment Inc.
• Nihon Bungeisha Co Ltd.
• Gangan Comics
• Ichijinsha Inc.
What Is The Most Dominant Region In The Manga Market?
Asia-Pacific was the largest region in the manga market in 2024. The regions covered in the manga market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
