How Has The Marketing Research And Analysis Services Market Size Evolved Historically?
The marketing research and analysis services market has seen considerable growth due to a variety of factors.
• The market size of marketing research and analysis services has consistently expanded over the last few years. The market is anticipated to grow from $81.32 billion in 2024 to $84.37 billion in 2025, with a compound annual growth rate (CAGR) of 3.7%.
The historic period's growth can be credited to an increase in research and development (R&D) investments, robust economic expansion in burgeoning markets, heightened internet penetration, a rise in big data consumption, and swift urbanization.
What Does Future Hold for The Marketing Research And Analysis Services Market Size?
The marketing research and analysis services market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, we can anticipate a consistent expansion in the market size of marketing research and analysis services. It is projected to escalate to a whopping $99.44 billion by the end of 2029, materializing at a compound annual growth rate (CAGR) of 4.2%.
This expected growth during the forecast period can be credited to the surge in digital technology, the rise of data-oriented businesses, an intensified emphasis on consumer satisfaction and an upswing in demand for sampling. The forecast period will also witness significant trends that include the deployment of artificial intelligence for cost-effective, precise, and efficient data collection, the application of agile market analysis approaches, pouring investments into virtual reality tech, concentrating on innovative and improved sampling tactics and strategies, implementing micro surveys to quickly attain real-time insights from participants, adopting extensive term research and tracking, dedicating resources to social listening, and leveraging blockchain technology to enhance respondent participation, boost quality and resolve privacy issues.
What Key Factors and Trends are Driving the Growth of the Marketing Research And Analysis Services Market?
Organizations across different sectors are striving to heighten their profits and extend their clientele by emphasizing on customer contentment. This is expected to be a primary catalyst for the growth of the market research and analysis services sector in the upcoming years. Customer happiness contributes to bigger revenues and increased profit margins, in addition to elevated customer loyalty levels. Market research and analysis allow businesses to accomplish these objectives. For example, market research provides businesses with insights into their core audience, their major competitors, monitors customer satisfaction on various platforms, pinpoints areas of enhancement for their enterprise and restructures business tactics to boost business performance.
What Is The Segmentation Of The Global Marketing Research And Analysis Services Market?
The marketing research and analysis services market covered in this report is segmented –
1) By Type: Quantitative Research, Qualitative Research
2) By Research Source: Primary Research, Secondary Research
3) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Other End Use Industries
Subsegments:
1) By Quantitative Research: Surveys And Questionnaires, Online Polls And Web-Based Research, Statistical Analysis And Data Mining
2) By Qualitative Research: Focus Groups And In-Depth Interviews, Ethnographic Studies And Observations, Content Analysis And Thematic Analysis
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What Emerging Trends Are Shaping The Marketing Research And Analysis Services Market Landscape?
Artificial intelligence is emerging as a key trend in the industry of market research and analysis services. The growing prevalence of internet usage is compelling businesses to make their products accessible online. Before purchasing, consumers often turn to reviews, customer surveys, and questionnaires. AI technology simplifies the undertaking of these applications in the field. Examples include Google Home, Amazon’s Echo, and various chatbots which are pioneering the incorporation of AI in market analysis. Artificial intelligence is having a significant impact on the growth of market analysis by phasing out conventional research methods such as surveys and qualitative research. Additionally, data scientists are predicted to become crucial in businesses for collecting valuable data on consumer buying trends through AI tools and social media platforms. Therefore, it's anticipated that artificial intelligence will become increasingly popular in the market research and analysis services sector.
Who Are the Key Players in the Marketing Research And Analysis Services Market?
Major companies operating in the marketing research and analysis services market include:
• Gartner. Inc
• S&P Global Inc
• Ipsos Group S.A.
• Moodys Corporation
• GFK SE
• Mintel
• INTAGE Inc.
• Forrester Research Inc.
• GlobalData Plc
• Global Vox Populi
• Kantar IMRB
• RNB Research
• Market Xcel Data Matrix Private Limited
• Majestic MRSS
• Nielson
• Hub of China
• SIS International Research
• Escalent
• CIPMR
• Adept Research
• Tiny CX Freeform
• Populix
• Dataspring
• Inkwood Research
• Strategic Focus Research and Consultancy Ltd.
• QualWorld Asia
• Acorn Marketing & Research Consultants Pte Ltd
• Blackbox Research
• My Source Solutions
• Stitch Marketing Research
• Dynamic Search Sdn. Bhd.
• Cardas Research & Consulting Sdn Bhd
• The Research Alliance
• Axanteus Research and Consumer Behavior Research Co. Ltd
• Euromonitor International
• IFF Research
• Pharma Intelligence
• Dunnhumby
• AMR Advanced Market Research GmbH
• Business Analytica
• Ateliar Market Research
• Inquiry Market research
• MAP Marketing Research
• MAGRAM Market Research
• Prodege LLC
• Westat
• NPD Group. Inc.
• ORC International Inc.
• Dynata
• IQVIA
• Proactive Worldwide
• Comscore
• Information Resources. Inc.
• Bauman Research & Consulting LLC
• Datum Internacional S.A.
• StatMark Group S.A.
• Brazil Market research
• Ad hoc research and al bar research
• C&O Marketing
• Insight Scouts Research & Consultancy
What are the Regional Insights into the Marketing Research And Analysis Services Market?
North America was the largest region in the marketing research and analysis services market in 2024. Western Europe was the second largest region in the marketing research and analysis services market share. The regions covered in the marketing research and analysis services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
