What Has Been the Growth Trajectory of the Matcha Market?
The matcha market has seen considerable growth due to a variety of factors.
•In recent years, the matcha market has seen substantial growth. The market, currently valued at $3.84 billion in 2024, is projected to swell to $4.24 billion in 2025, signaling a compound annual growth rate (CAGR) of 10.3%.
The historic expansion phase can be linked to heightened awareness and popularity, a surge in consumer demand, wider availability of budget-friendly matcha substitutes, a spike in its use within the food processing industry, and greater application within the beverage sector.
What Does the Future Hold for the Matcha Market?
The matcha market is expected to maintain its strong growth trajectory in upcoming years.
• The size of the matcha market is projected to experience swift expansion in the ensuing years. The market is forecasted to reach a value of $6.48 billion by 2029, growing at a compound annual growth rate (CAGR) of 11.2%.
This growth during the projected period is primarily due to global industrialisation, economic advancement, escalating usage in personal care, an increasingly health-conscious focus, and a rising preference for all-natural ingredients. The anticipated period will also witness significant trends such as creative market strategies, advances in packaging materials, the adoption of sustainable and environmentally-friendly practices, increased automation and sophisticated processing methods, and the launch of innovative solutions.
What Are the Critical Driver Fuelling the Matcha Market's Growth?
The matcha market is anticipated to boom owing to the increasing need for food and beverages. These consumable items not only offer nutrition and satisfaction but also bring joy to individuals. The unique taste, bright color, nutritional content, and cultural relevance of matcha underscore its integral role in the food and beverage sector. Its adaptability makes it suitable for various recipes, appealing to a wide range of tastes while also imparting potential health advantages. In April 2022, the Common Thread Collective, an e-commerce growth agency, reported that global sales of food and beverages hit $435.3 billion in 2021, and rose to $506 billion in 2022. Moreover, it's projected that global earnings from food and beverages will hit $857 billion by 2025. As such, the burgeoning demand for food and beverages is fuelling the expansion of the matcha market.
How Is the Matcha Market segmented?
The matcha market covered in this report is segmented –
1) By Product: Regular, Flavored
2) By Form: Powder, Liquid
3) By Grade: Café, Ceremonial, Classic, Culinary
4) By Distribution Channel: Hyper market And Super market, Specialty Retail Stores, Online Retail Stores, Other Distribution Channels
5) By Application: Regular Tea, Matcha Beverages, Food, Personal Care, Other Applications
Subsegments:
1) By Regular: Ceremonial Grade, Culinary Grade, Premium Grade
2) By Flavored: Vanilla Matcha, Chocolate Matcha, Berry Matcha, Spiced Matcha
Pre-Book The Matcha Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
What New Trends Are Influencing the Matcha Market?
In the matcha market, one key trend gaining significant traction is product innovation. In order to consolidate their market positions, major players in the matcha industry are placing a focus on the development of novel products. For instance, Aiya Co Ltd., a company that produces matcha in Japan, rolled out a new product line of matcha infused teas in January 2022. This comprises an assortment of organic ceremonial matcha-infused Japanese green teas, cultivated in Kagoshima, Japan. Each package houses ten pyramid-shaped tea bags, ensuring the fine leaves are well-preserved for an exceptional brewing experience. The collection includes three high-end Japanese green teas: organic matcha-infused Gyokuro, organic matcha-infused sencha, and organic matcha-infused Genmaicha. These offerings add a unique and delightful dimension to consumers' tea tasting experiences.
Who Are the Key Players in the Matcha Market?
Major companies operating in the matcha market include:
• Nestle S.A.
• Unilever PLC
• Starbucks Corporation
• McCormick and Company Inc.
• ITO EN Ltd.
• The Hain Celestial Group Inc.
• Akira Matcha
• The Republic of Tea
• Clearspring Ltd.
• The AOI Tea Company LLC
• Green Foods Corporation
• Marukyu-Koyamaen Co. Ltd.
• Two Hills Tea
• Tea Spot Inc.
• Foodchem International Corporation
• Tenzo Tea Inc.
• Aiya Co. Ltd.
• My Matcha Life Products Inc.
• Encha Ceremonial Grade
• Grace Matcha
• Matchaful
• Breakaway Matcha
• Kettl
• Matchaeologist
• MatchaBar
• MatchaKari.
What Is The Most Dominant Region In The Matcha Market?
Asia-Pacific was the largest region in the matcha market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the matcha market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
