How Has The Meal Kit Market Size Evolved Historically?
The meal kit market has seen considerable growth due to a variety of factors.
• The growth of the meal kit market has been accelerating over the past few years. The market size is predicted to surge from $18.04 billion in 2024 to $20.81 billion in 2025, expanding at a compound annual growth rate (CAGR) of 15.4%.
Factors contributing to this growth during the historic period include diverse cultural influences and culinary adventures, an increased preference for convenience, shifts in lifestyle and work routines, a lean towards healthier and fresher meal options by consumers, and the entry of various food industry players into the market.
What is the Forecasted Growth of the Meal Kit Market Size?
The meal kit market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipations are high for a swift expansion of the meal kit industry in the coming years, with predictions indicating an increase to $41.53 billion by the year 2029, at a consistent annual growth rate of 18.8%.
This expected growth during the forecast period could be influenced by factors such as data-informed consumer patterns, the increasing popularity of plant-based and vegan meal kits, convenience and time efficiency solutions, and the diversification of international and cooking offerings, as well as a move towards sustainable and environmentally conscious packaging. Key trends to look out for during this time span include a focus on DIY and cooking experiences, regional and cultural dishes, adaptable subscription plans, the integration of technology in meal kit services, and partnerships with celebrities and chefs.
What Are the Critical Driver Fuelling the Meal Kit Market's Growth?
The escalation in urbanization and hectic lifestyles is predicted to boost the expansion of the meal kit market in the future. As cities continuously enlarge, and a larger proportion of the populace are flocking to urban areas, this is known as urbanization. The mounting speed of urbanization among consumers, paired with increasing personal income and evolving lifestyles, present exceptional possibilities for chilled meal kits. This is due to the surge in demand for effortlessly prepared meals owing to hectic lifestyles, and the allure of chilled meal kits because of their cost-effectiveness and health advantages. For example, in 2022, as per the World Health Organization, a Switzerland-located intergovernmental organization, over 55% of the global populace resided in urban areas, a ratio predicted to rise to 68% by 2050. Therefore, the escalation in urbanization and hectic lifestyles is propelling the expansion of the meal kit market.
What Is The Segmentation Of The Global Meal Kit Market?
The meal kit market covered in this report is segmented –
1) By Type: Fresh Food, Processed Food
2) By Category: Vegetarian, Non-Vegetarian
3) By Distribution Channel: Hyper market/Super market, Convenience Store, Specialty Food Stores, Small Grocery Stores, Online Stores, Other Distribution Channels
Subsegments:
1) By Fresh Food: Fresh Ingredients Meal Kits, Organic Meal Kits, Seasonal Meal Kits
2) By Processed Food: Ready-to-Cook Meal Kits, Pre-Packaged Meal Kits, Frozen Meal Kits
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What Emerging Trends Are Shaping The Meal Kit Market Landscape?
Prominent businesses in the meal kit sector are devising novel services for the delivery of home cooked meals. Home cooked meals are commonly prepared in domestic kitchens using fresh, high-quality ingredients. These meals are generally considered more health-conscious and tailored than meals purchased from restaurants or stores. For instance, Zomato, a food delivery service based in India, unveiled Zomato Everyday in February 2023. This service delivers freshly cooked, home-style meals made by actual home cooks at affordable price points. Presently, it is accessible in specific parts of Gurugram, with meals beginning at a modest Rs 89.
Who Are the Key Players in the Meal Kit Market?
Major companies operating in the meal kit market include:
• Ahold Delhaize USA
• HelloFresh SE
• Daily Harvest Inc.
• Home Chef LLC
• Blue Apron Holdings Inc.
• Marley Spoon AG
• Fresh Direct LLC
• Gousto Ltd
• Hungryroot Inc.
• Sun Basket Inc.
• Green Chef Corporation
• Freshly Inc.
• Sakara Life Inc.
• Fresh Prep Inc.
• Trifecta Nutrition
• Quitoque
• Purple Carrot Inc.
• Veestro LLC
• Gobble Inc.
• Yumble Kids Inc.
• Foodstirs Inc.
• PeachDish LLC
• EveryPlate
• Just Add Cooking Inc.
• Relish Labs LLC
• The Kroger Co
What are the Regional Insights into the Meal Kit Market?
North America will be the largest region in the meal kit market in 2024. The regions covered in the meal kit market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
