The meal replacement shakes market has seen considerable growth due to a variety of factors.
• The meal replacement shakes market has witnessed strong growth in recent years. It will grow from $5.64 billion in 2024 to $6.16 billion in 2025, with a CAGR of 9.1%.
The growth can be attributed to the fast-paced lifestyle, the rise of fitness culture, growing preference for preventive health management, busy work schedules, and increasing demand for nutritional products.
The meal replacement shakes market is expected to maintain its strong growth trajectory in upcoming years.
• The meal replacement shakes market is projected to grow to $8.62 billion by 2029 at a CAGR of 8.8%.
This growth is due to increasing consumer awareness, sustainability concerns, the rise in the number of working women, demand for convenient and portion-controlled diets, and the popularity of plant-based ingredients. Trends include biotechnology and data analytics advancements, shakes made from plant-based ingredients, product innovation, and the rise of vegan and gluten-free options.
The increasing demand for plant-based food is expected to drive the growth of the meal replacement shakes market. The demand for plant-based food is growing due to its health benefits and ethical concerns, and meal replacement shakes provide a nutritious, convenient option to support this trend. The Plant Based Foods Association reported that U.S. plant-based food sales grew by 6.6% in 2022, further boosting the meal replacement shakes market.
The meal replacement shakes market covered in this report is segmented –
1) By Product Type: Ready-To-Drink Products, Powdered Products
2) By Form: Powder, Liquid
3) By Flavor: Vanilla, Chocolate, Mocha, Berries, Other Flavors
4) By Nature Meals: Organic, Conventional
5) By Distribution Channel: Direct Sales, Indirect Sales, Modern Trade, Convenience Stores, Independent Grocery Retailers, Specialty Food Stores, Online Retail, Other Retail Formats
Subsegments:
1) By Ready-To-Drink Products: Single-Serve Bottles, Multi-Serve Bottles, Organic Ready-To-Drink Meal Shakes, Plant-Based Ready-To-Drink Shakes, Protein-Enhanced Ready-To-Drink Meal Shakes, Low-Sugar Ready-To-Drink Shakes, High-Fiber Ready-To-Drink Meal Shakes, Meal Replacement Shakes With Probiotics, Meal Shakes For Weight Loss, Ready-To-Drink Shakes For Post-Workout Recovery
2) By Powdered Products: Single-Serve Powdered Meal Replacement Packs, Bulk Powdered Meal Replacement Products, Organic Powdered Meal Shakes, Plant-Based Protein Powdered Shakes, High-Protein Powdered Meal Replacements, Low-Sugar Powdered Meal Shakes, Meal Replacement Powder With Fiber, Gluten-Free Powdered Meal Shakes, Meal Replacement Powder For Weight Management, Customizable Powdered Meal Shakes (Flavor Or Nutrient Adjustments)
Key players in the meal replacement shake sector are introducing innovative products such as plant-based shakes, in response to the increasing demand for healthy, sustainable, and ethically manufactured food alternatives. A plant-based shake is a drink primarily consisting of ingredients derived from plants, designed to provide a nutrient-rich, low-sugar, high-fiber, and lactose-free beverage using wholesome plant-based ingredients. For example, in February 2024, HLTH Code, an American meal replacement company, introduced a plant-based meal replacement shake. These shakes are ideal for vegans or vegetarians, responding to the rising demand for lactose-free and vegan-compatible nutritional products in the health and wellness sector. The shake is crafted to serve as a well-rounded meal, providing 400 calories per serving, and is geared to endorse metabolic health, weight regulation, and muscle development.
Major companies operating in the meal replacement shakes market are:
• Abbott Laboratories
• The Kellogg Company
• Glanbia PLC
• Herbalife Nutrition
• Perrigo Company Plc
• The Simply Good Foods Company
• Organic Inc.
• Bob's Red Mill Natural Foods Inc.
• Ripple Foods
• Idealshape LLC
• Soylent Inc.
• Medisys Biotech Pvt Ltd.
• Fast&Up
• Nouveau Medicament (P) Ltd.
• Saturo Food GmbH
• HLTH Code
• Elev8 Brands Inc.
• Marico Pvt Ltd.
• The Divine Foods
• Damhert Nutrition
North America was the largest region in the meal replacement shakes market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the meal replacement shakes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.