What Is The Current and Historic Market Size Analysis Of The Mobile Advertising Market?
The mobile advertising market has seen considerable growth due to a variety of factors.
• The size of the mobile advertising market has seen rapid expansion lately. Expected to ascend from $277.73 billion in 2024, it will reach $320.95 billion in 2025, showing a compound annual growth rate (CAGR) of 15.6%.
The surge during the historical phase is result of factors like increasing use of smartphones, expansion of mobile app ecosystem, growth in data analytics and targeting, influence of social media and evolving consumer behavior.
What Are The Predictions for The Mobile Advertising Market in the Coming Years?
The mobile advertising market is expected to maintain its strong growth trajectory in upcoming years.
• The projection for the mobile advertising market suggests a significant increase in the coming years, reaching $563.97 billion by 2029, with a compound annual growth rate (CAGR) of 15.1%.
The anticipated growth in this period is believed to be driven by developments in augmented reality (AR) and virtual reality (VR), the implementation of artificial intelligence and machine learning, the surge of in-app advertising, and advancements in privacy regulations and ad transparency, along with cross-platform integration. Key trends during this forecast period encompass the emergence of 5g technology, mobile technology innovations, rising popularity of in-app advertising, dominance of video, and the expansion of programmatic advertising.
Which Drivers Are Accelerating Growth In The Mobile Advertising Market?
The escalating influence of social media and e-commerce is anticipated to augment the expansion of the mobile advertising market. Social media covers online networks and sites that support social engagement and content distribution among users. E-commerce, on the other hand, denotes electronic commerce, the online trading of goods and services. These domains utilize mobile advertising to tap into the ubiquity of smartphones, affording tailored and immersive advertising plans that harmoniously dovetail with users' digital habits. This bolsters brand recognition, enhances customer engagement, and stimulates sales in the evolving digital sphere. For instance, the United States Census Bureau reported in November 2023 that e-commerce sales for the third quarter of 2023 comprised 15.6% of the total sales. Further, Meltwater, a Dutch software firm, stated in February 2023 that the UK had 35 million LinkedIn members and 28.75 million Instagram users. Significantly, LinkedIn's potential reach in terms of ads in the UK increased by 2.9% between 2022 and 2023. Hence, the deepening reach of social media and e-commerce fuels the advancement of the mobile advertising market. Mobile Advertising Market Driver: The Supremacy of Digital Advertising Catalyzes Expansion in Mobile Advertising
What Are The Core Segments Of The Global Mobile Advertising Market?
The mobile advertising market covered in this report is segmented –
1) By Format Type: Search, Display, Digital Video, Other Format Types
2) By Category: Art And Entertainment, Hobbies And Interests, Other Categories
3) By Mobile Devices: Smartphones, Laptops And Notebooks, Other Mobile Devices
4) By Vertical: Retail And E-commerce, Media And Entertainment, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Travel And Tourism, Other Verticals
Subsegments:
1) By Search: Paid Search Ads, In-App Search Ads, Sponsored Search Results
2) By Display: Banner Ads, Rich Media Ads, Interstitial Ads, Native Display Ads
3) By Digital Video: Pre-Roll Video Ads, In-Stream Video Ads, Social Media Video Ads, Interactive Video Ads
4) By Other Format Types: Native Ads, Push Notifications, Location-Based Ads, Augmented Reality (AR) Ads, Interactive Ads
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What Trends Are Reshaping The Future Of The Mobile Advertising Market?
Prominent businesses in the mobile advertising market are incorporating advanced technologies like AI-backed marketing automation tools and attributes, aiming to help brands attain more targeted ad objectives. These AI-based marketing automation tools and attributes are engineered to automate and optimize varied marketing assignments and procedures, using artificial intelligence and machine learning to boost efficiency and productivity. For example, in June 2023, Alphabet Inc., an American tech firm, debuted two novel AI-enabled attributes for ad-providers. The initial feature, dubbed Demand Gen, is a mobile advertising instrument that employs AI to position advertiser’s image and video advertisements across numerous products like Gmail, the YouTube stream, and Shorts. The second attribute employs AI to locate the most optimal ad positions and enhance brand video ad viewings significantly. These attributes will render the necessity to contemplate ad placements by advertisers moot, focusing entirely on locating placements instead.
Who Are the Key Players In The Mobile Advertising Market?
Major companies operating in the mobile advertising market report are:
• Amazon.com Inc.
• Apple Inc.
• Alphabet Inc.
• Meta Platforms Inc.
• IBM Corporation
• Cognizant Technology Solutions Corporation
• Adobe Systems Inc.
• X Corp.
• Applovin Corporation
• Ubisoft Inc.
• Pandora Media Inc.
• MobVista International Technologies Ltd.
• Amobee Inc.
• Millennial Media Inc.
• Mintegral International Ltd.
• Avazu Inc.
• Inmobi Pte. Ltd.
• Affle India Ltd.
• Verve Group
• Epom Ltd.
• Creative Clicks
• Flurry Inc.
• Leanplum
• Smaato Inc.
• Chartboost Inc.
• TUNE Inc.
• PageFair Ltd.
What Are The Regional Insights Into The Mobile Advertising Market?
North America was the largest region in the mobile advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
