What Factors Propelled The Growth Of The Mouthwash Market In The Past?
The mouthwash market has seen considerable growth due to a variety of factors.
•In recent times, the mouthwash industry has seen considerable growth. The market, valued at $8.16 billion in 2024, is estimated to reach $8.7 billion in 2025, with a compound annual growth rate (CAGR) of 6.6%.
This substantial increase in the historic period can be credited to factors like heightened awareness amongst consumers about oral hygiene, set regulatory standards, brand devotion and promotional activities, recommendations from dental professionals, as well as preferred flavors.
What Is The Projected Growth And Market Size For The Mouthwash Sector?
The mouthwash market is expected to maintain its strong growth trajectory in upcoming years.
• The size of the mouthwash market is anticipated to experience considerable growth in the upcoming years, expected to reach "$11.86 billion by 2029, with a compound annual growth rate (CAGR) of 8.1%.
This growth is predicted due to several factors including an increase in health awareness, innovative product designs, environmental sustainability, progress in e-commerce, and emerging market trends. Key trends for the forecast period encompass emphasis on teeth whitening and aesthetic advantages, the launch of multifunctional and specialty mouthwashes, an increase in eco-friendly packaging practices, innovation in flavor creation, and digital incorporation for oral health surveillance.
What Factors Are Driving Growth In The Mouthwash Market?
The mouthwash market is expected to see significant growth due to a surge in dental issues. Such problems that can affect oral health include tooth decay, gum infection, tooth erosion, and gum disease. Mouthwash plays a crucial role in preventing cavities by eliminating plaque and germs in the mouth. Regular and proper use of mouthwash can be an effective weapon against cavities to avert gum disease. For example, the World Health Organization, a United Nations agency based in Switzerland, reported in March 2023 that nearly 3.5 billion people globally were affected by oral diseases, with three-quarters of them residing in middle-income countries. A whopping 2 billion individuals worldwide are estimated to be suffering from tooth decay in their permanent teeth, while about 514 million children are fighting tooth decay in their primary teeth. Consequently, the currents rise in dental problems is steering the expansion of the mouthwash market.
What Are The Main Segments Of The Global Mouthwash Market?
The mouthwash market covered in this report is segmented –
1) By Type: Therapeutic, Cosmetic, Anti-Septic, Other Types
2) By Flavor: Active Salt, Mint, Fresh Tea, Other Flavors
3) By Sales: Modern Trade, Departmental Store, Drug Stores, Online Stores, Other Sales
4) By End-User: Household, Hospital, Dental Clinics
Subsegments:
1) By Therapeutic: Fluoride Mouthwash, Antimicrobial Mouthwash, Breath Freshening Mouthwash, Mouthwash For Gum Health, Mouthwash For Dry Mouth
2) By Cosmetic: Whitening Mouthwash, Refreshing Mouthwash, Flavor-Specific Mouthwash, Alcohol-Free Cosmetic Mouthwash, Herbal Or Natural Cosmetic Mouthwash
3) By Anti-Septic: Alcohol-Based Anti-Septic Mouthwash, Non-Alcohol Anti-Septic Mouthwash, Chlorhexidine-Based Mouthwash, Essential Oil-Based Anti-Septic Mouthwash, Sodium Bicarbonate Anti-Septic Mouthwash
4) By Other Types: Children's Mouthwash, Mouthwash For Orthodontic Patients, Specialty Mouthwash, Alcohol-Free Mouthwash, Mouthwash With Added Ingredients
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What Emerging Trends Are Influencing The Growth Of The Mouthwash Market?
The trend towards product innovation is increasingly noticeable in the mouthwash market. In an attempt to maintain their market presence, companies in this industry are focusing on developing innovative new products. An example of this is evident in the SmartMouth Oral Health Laboratories' recent product launch in May 2022. The US-based oral hygiene products manufacturer introduced a new product called Mouth Sore Oral Rinse. This rinse has a zinc-ion-activated formula that triggers billions of zinc ions to adhere to the mouth's germs, thereby preventing bad breath from returning for 24 hours. It also offers effective relief from pain associated with mouth sores, canker sores, and cheek bites.
Who Are the Key Players in the Mouthwash Market?
Major companies operating in the mouthwash market include:
• Colgate-Palmolive Company
• GlaxoSmithKline PLC
• Johnson & Johnson
• Reckitt Benckiser Group plc
• Hindustan Unilever Limited
• 3M Company
• Church & Dwight Company Inc.
• Henkel AG & Co. KGaA
• Kao Corporation
• Procter & Gamble Company
• Amway Corporation
• Lion Corporation
• Koninklijke Philips N.V.
• SmartMouth Oral Health Laboratories
• Caldwell Consumer Products Corp.
• Dabur India Ltd
• Dr. Organic Ltd
• Biotène
• The Himalaya Drug Company
• ACTEON Group Ltd.
• Align Technology Inc.
• Carestream Dental LLC
• Denterprise International Inc.
• DENTSPLY SIRONA Inc.
• Detection Technology Plc
• Envista Holdings Corporation
• FONA Dental s.r.o.
• Hamamatsu Corporation
What Is The Most Dominant Region In The Mouthwash Market?
North America was the largest region in the mouthwash market in 2024.Asia-Pacific is expected to be the fastest-growing region in the global mouthwash market report during the forecast period. The regions covered in the mouthwash market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
