The natural skin care products market has seen considerable growth due to a variety of factors.
• In recent times, there has been a remarkable growth in the market size of natural skin care products. The market, which was valued at $21.09 billion in 2024, is projected to rise to $23.06 billion in 2025, indicating a compound annual growth rate (CAGR) of 9.3%.
Factors such as growing consumer health awareness, the effectiveness of natural ingredients, transparency in ingredient sourcing, increasing concerns about skin health, and the influence of social media are contributing to the growth witnessed in the historical period.
The natural skin care products market is expected to maintain its strong growth trajectory in upcoming years.
• The market for natural skincare products is projected to witness a swift surge in the coming years. The market value is anticipated to reach $36.32 billion by 2029, growing at a compound annual growth rate (CAGR) of 12.0%.
Factors contributing to the growth during the forecast period include the use of climate-resilient ingredients, a focus on customization and personalization, ethically and sustainably sourced materials, a trend towards wellness and self-care, and transparent listing of ingredients. Key trends expected during this forecast period involve green beauty certifications, the use of CBD in skincare products, skincare targeted at combating pollution, digital beauty consultation services, as well as biotechnology and natural active ingredients.
The escalating consciousness of the advantages associated with natural products is predicted to support the expansion of the natural skincare products industry. Natural skincare items are fast becoming favored options due to the numerous health and therapeutic gains they have on the skin. These products, made from nature-derived ingredients like Vitamin C, Vitamin D, Vitamin E, Resveratrol, alpha-hydroxyl acid, and other plant-based compounds, facilitate optimal bodily functions and are straightforward to apply. Since they lack chemical compounds and synthetic materials—such as artificial scents, dyes, parabens, sulfates, phthalates, and other petrochemical substances— seen in regular skincare items, natural products are milder on the skin. A change in public preference from regular skin care items to natural ones owing to increasing concern for animal welfare during regular products’ manufacturing has also boosted the usage of natural skincare products. The Organic Trade Association (OTA), a US-based business association of the organic industry, reported in May 2023 that there was a reach of $61.7 billion in the country's organic food sales in 2022, a rise of 4.3% from $59.1 billion in 2021, as it passed the $60 billion limit for the first time. Hence, rising awareness of natural products is anticipated to surge the demand for natural skincare products throughout the predicted period.
The natural skin care products market covered in this report is segmented –
1) By Product: Facial Care, Body Care
2) By Type: Mass, Premium
3) By Distribution Channel: Direct Selling, Other Distribution Channels
4) By End Use: Men, Women, Children
Subsegments:
1) By Facial Care: Cleansers, Moisturizers, Serums, Exfoliators, Sunscreens, Face Masks:
2) By Body Care: Body Washes, Body Lotions, Body Scrubs, Deodorants, Sunscreens, Hand And Foot Care
The rising trend of utilizing e-commerce for product distribution and preserving exclusivity in the natural skincare market is gaining significant momentum. Big cosmetic companies have started transitioning from synthetic and chemical skincare items to naturally obtained products. These companies traditionally sold their products in offline and retail stores but are now actively seeking to broaden their online presence. The social distancing measures that resulted from the pandemic led to the closure of physical shops. As a result, businesses had to switch to e-commerce for their sales and experienced considerable success. Some brands now exclusively sell their products online, and numerous major firms are beginning to adopt e-commerce for distribution, owing to its easy access, extensive reach, and customization options. For example, in June 2023, Anherb Natural, a herbal cosmetics firm based in India, launched a new product line in the cosmetics industry. This new series features all-natural ingredients such as essential oils and plant extracts, and offers a wide variety of products including facial care, body care, and specialized articles like herbal sunscreen and Vitamin C ranges, available on e-commerce platforms such as Amazon and Myntra. This method caters to the rising consumer need for natural skincare remedies, while also capitalizing on the increasing trend of e-commerce usage for product distribution, while at the same time ensuring exclusivity and reaching a larger customer base.
Major companies operating in the natural skin care products market include:
• The Procter & Gamble Company
• The Estée Lauder Companies Inc.
• Mamaearth International Pvt. Ltd.
• Unilever PLC
• The Clorox Company
• Cosmetic Solutions Innovation Labs LLC
• TY Cosmetic Co. Ltd.
• Vitelle Labs LP
• InSpec Solutions LLC
• BeBeauty Products & Private Label
• AMR Labs
• Health and Natural Beauty USA Corp
• Nutrix International LLC
• Skinlys
• Bionat
• Biddiscombe International
• KBL Cosmetics
• Botanic Beauty Labs
• Dreamline Brands Inc.
• NutraSkin USA
• Radical Cosmetics
• SLC Custom Packaging
• Spa De Soleil Inc.
• Sunfood Nutraceuticals
• Tropical Products Inc.
Western Europe was the largest region in the natural skin care products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the natural skin care products market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.