What Has Been the Growth Trajectory of the Natural Sweeteners Market?
The natural sweeteners market has seen considerable growth due to a variety of factors.
• The size of the natural sweeteners market has seen significant growth in recent years. The market, which is predicted to increase from $6.09 billion in 2024 to $6.5 billion in 2025, is expected to have a compound annual growth rate (CAGR) of 6.7%.
Factors contributing to growth in the historic period include heightened awareness about health, growing demand for low-calorie substitutes, preference of consumers for natural constituents, regulatory backing for natural sweeteners, and the introduction of sugar taxes.
What Does the Future Hold for the Natural Sweeteners Market?
The natural sweeteners market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for natural sweeteners is predicted to experience significant expansion in the upcoming years, reaching $8.51 billion in 2029 with a compound annual growth rate (CAGR) of 7.0%.
The projected rise during the forecast period is largely due to the growing demand for food and drinks that are low in calories and free of sugar, an increase in the number of individuals with diabetes, the expanding market for functional foods and beverages, clean labelling regulations, and urbanization in emerging countries. The forecast period anticipates notable trends such as the rising popularity of monk fruit, the shift towards plant-based and vegan diets, sustainable sourcing methods, the combination of natural sweeteners, and functional sweeteners having prebiotic or probiotic qualities.
What Are the Critical Driver Fuelling the Natural Sweeteners Market's Growth?
The escalating rates of diabetes and obesity are projected to boost the expansion of the natural sweeteners market in the forthcoming years. There is an emerging preference among a significant part of the population for less sugary substitutes to monitor their diabetes and obesity conditions. A shift from refined table sugar and high-fructose corn syrup towards natural sweeteners is observed as they pose as a healthier replacement for polished sugars and aid in weight loss. For example, based on the data released by the Office for Health Improvement and Disparities, a government organization based in the UK, around 64.0% of adults aged 18 and above in England were identified as overweight or dealing with obesity in 2022 to 2023, which fairly equals the figure of 63.8% from the preceding year. Hence, the rising incidence of diabetes and obesity fuels the upsurge of the natural sweeteners market.
How Is the Natural Sweeteners Market segmented?
The natural sweeteners market covered in this report is segmented –
1) By Type: Stevia, Sorbitol, Xylitol, Mannitol, Erythritol, Sweet Proteins, Other Types
2) By Application: Bakery Goods, Sweet Spreads, Confectionery And Chewing Gums, Beverages, Dairy Products, Other Applications
3) By End-User: Food And Beverages, Pharmaceutical, Direct Sales, Other End-Users
Subsegments:
1) By Stevia: Stevia Extracts, Liquid Stevia, Powdered Stevia
2) By Sorbitol: Sorbitol Syrup, Sorbitol Powder
3) By Xylitol: Xylitol Granules, Xylitol Powder
4) By Mannitol: Mannitol Granules, Mannitol Powder
5) By Erythritol: Erythritol Granules, Erythritol Powder
6) By Sweet Proteins: Monellin, Thaumatin, Miraculin
7) By Other Types: Honey, Agave Nectar, Maple Syrup, Coconut Sugar, Date Sugar
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What New Trends Are Influencing the Natural Sweeteners Market?
The evolution of the natural sweeteners market is being driven by increasing product innovations. To fortify their position, major firms in this sector are focusing on creating innovative products. An example to cite is Ocean Spray, a US-based agricultural cooperative company, who in November 2023, unveiled the Zero Sugar variant of their renowned juices. This included cranberry and mixed berry flavors, sweetened with stevia leaf extract, each cup containing just 5 calories and no additional sugar, making it ideal for health-savvy consumers who prefer low-sugar options. This move by Ocean Spray indicates their dedication to adjusting to consumers' evolving tastes and to the rejuvenation of the juice category which has been witnessing dwindling sales due to the high sugar content in typical fruit drinks.
Who Are the Key Players in the Natural Sweeteners Market?
Major companies operating in the natural sweeteners market include:
• Associated British Foods.
• Archer-Daniels-Midland Company
• Cargill Inc.
• E.I. du Pont de Nemours & Company
• FoodChem International Corporation
• Galam Ltd.
• GLG Life Tech Corp
• Herboveda India
• Imperial Holly Corporation
• Ingredion Inc.
• Madhava Foods Ltd.
• Merisant UK Ltd.
• Morita Kagaku Kogyo Co. Ltd.
• Ohly GmbH
• Associated British Foods plc
• DSM NV
• Ecogreen Oleochemicals Pvt Ltd.
• Fooditive B.V
• Koninklijke (Royal DSM)
• MacAndrews & Forbes Holdings Inc.
• Madhava Ltd.
• Nestle SA
• Pyure Brands LLC
• Saganà Association
• Stevia Biotech Pvt. Ltd.
• Suminter India Organics Pvt. Ltd.
• The Real Stevia Company
• Wilmar International Ltd.
• XiliNat
What Is The Most Dominant Region In The Natural Sweeteners Market?
North America was the largest region in the natural sweeteners market in 2024. The regions covered in the natural sweeteners market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
