What Has Been the Progress and Growth of the Oatmeal Market in Recent Years?
The oatmeal market has seen considerable growth due to a variety of factors.
• In the past few years, there has been a gradual expansion in the oatmeal market size. We are likely to see this market rise from $6.81 billion in 2024 to $7.11 billion in 2025 with a compound annual growth rate (CAGR) of 4.5%.
The reasons for the growth during the historic period are linked to a heightened awareness of the health advantages of oatmeal, an increase in the demand for convenience foods, the rising trend of plant-based diets, growing needs for breakfast cereals, and shifts in dietary preferences.
What Can Be Expected from the Oatmeal Market in the Coming Years?
The oatmeal market is expected to maintain its strong growth trajectory in upcoming years.
• The expectation is for a robust expansion of the oatmeal market in the coming years, reaching $8.73 billion in 2029 with a compound annual growth rate (CAGR) of 5.2%.
Factors contributing to this growth during the forecast period include increasing demand for organic and gluten-free oatmeal, a rising consciousness about the ecological advantages of oatmeal, the expansion of online retail channels and e-commerce platforms, burgeoning international trade, as well as augmenting oatmeal exports. There is also a growing preference for healthy and nutritious breakfast choices. Some noticeable trends expected in this forecast period include an escalating demand for innovative oat-based products, regional and ethnic oatmeal diversities, customisable oatmeal alternatives, a growing consumer emphasis on eco-friendly packaging, as well as plant-based and vegan oatmeal products.
What Are the Critical Driver Fuelling the Oatmeal Market's Growth?
The oatmeal market is projected to expand due to a rise in individuals choosing wholesome nutritional routines. The notion of a diet plan involves following a planned eating method to reach varied metabolic and health objectives, encompassing the consumption of fruits, vegetables, and oatmeal among other foods. The COVID-19 pandemic has resulted in more people embracing wholesome nutrition to maintain physical fitness and bolster immunity. This calls for an increased oatmeal need since it's an integral part of such diet plans. For example, in July 2022, Food Insight, a non-profit organization from the US, published reports stating that 52% of participants in the 2022 Food and Health Survey adhered to a certain eating routine, an increase from 39% in the previous year. Preferred patterns included clean eating (16%), mindful eating (14%), and calorie regulation (13%). Moreover, a Poll/HealthDay survey indicated that approximately two-thirds, or 63% of American adults aim to modify their eating habits in 2022. Hence, the upward trend of individuals choosing healthier diet plans inevitably escalates the demand for oatmeal.
How Is the Oatmeal Market segmented?
The oatmeal market covered in this report is segmented –
1) By Type: Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats, Other Types
2) By Nature: Organic, Conventional
3) By Distribution Channel: Super market/Hyper market, Convenience Stores, Online Channels, Other Distribution Channels
4) By Form: Flavored Oats, Base Oats
5) By Application: Bakery And Confectionery, Breakfast Cereals, Animal Feed, Others (Cosmetics, Other)
Subsegments:
1) By Whole Oat Groats: Raw Groats, Processed Groats, Steel Cut Oats
2) By Steel Cut Oats: Regular Steel Cut Oats, Quick-Cooking Steel Cut Oats
3) By Scottish Oats: Traditional Scottish Oats, Stone-Ground Oats
4) By Regular Rolled Oats: Old-Fashioned Rolled Oats, Organic Rolled Oats
5) By Quick Rolled Oats: Quick-Cooking Rolled Oats, Instant Rolled Oats
6) By Instant Oats: Flavored Instant Oats, Plain Instant Oats
7) By Other Types: Oat Flour, Oat Bran, Oat-Based Snacks and Cereals
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What New Trends Are Influencing the Oatmeal Market?
Leading businesses in the oatmeal market are adopting ways to meet the increasing need for quick and nourishing meals, such as instant oats. Instant oats are a fast-cooking variant of oats that are precooked, dried, and rolled and can be prepared in a matter of minutes with hot water or microwave heating. For instance, Quaker Oats, an American food corporation, released its Instant Oats product line in India in January 2024. This range includes three varieties: Herby Cheese, Masala Magic, and Mixed Berries. These oats are designed for preparation in just three minutes, meeting the rising demand for easy-to-make, flavorful snack alternatives to traditional breakfast meals.
Who Are the Key Players in the Oatmeal Market?
Major companies operating in the oatmeal market include:
• Nature's Path Foods Inc.
• Nestle SA
• General Mills Inc.
• Post Holdings Inc
• La Crosse Milling Company
• Avena Foods Limited
• Blue Lake Milling
• Grain Millers Inc.
• Hain Celestial Group
• Kellogg's Inc.
• Cargill Incorporated
• PepsiCo Inc.
• Bagrrys India Ltd
• Marico Limited
• Richardson International Limited
• The Hain Celestial Group Inc.
• The Jordans & Ryvita Company Ltd.
• The Kellogg Company
• The Quaker Oats Company
• The Weetabix Food Company Limited
• The WhiteWave Foods Company LLC
• Three Bears Oats Company
• Uncle Tobys Pty Ltd
• Weetabix Limited
• Wild Oats Marketing LLC
• Bob's Red Mill Natural Foods Inc.
• McCann's Foods (Ireland) Limited
• Country Choice Organic Inc.
• Arrowhead Mills Inc.
What Is The Most Dominant Region In The Oatmeal Market?
North America was the largest region in the oatmeal market in 2024. The regions covered in the oatmeal market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
