What Has Been the Progress and Growth of the Online Cosmetics Market in Recent Years?
The online cosmetics market has seen considerable growth due to a variety of factors.
• The online cosmetics market has seen strong growth in recent years. It will grow from $13.36 billion in 2024 to $14.62 billion in 2025, with a compound annual growth rate (CAGR) of 9.4%.
This is driven by the rise in smartphone adoption, home delivery services, popularity of at-home beauty treatments, awareness of product ingredients, and an increase in online beauty tutorials.
What Is The Expected Growth In The Online Cosmetics Market Size Evolve over the Forecast Period?
The online cosmetics market is expected to maintain its strong growth trajectory in upcoming years.
• The online cosmetics market is expected to grow steadily, reaching $20.7 billion by 2029 with a CAGR of 9.1%.
The growth factors include increasing consumer preference for online shopping, demand for personalized beauty products, the rise of e-commerce, investment in digital marketing by beauty brands, and expanding internet access. Key trends include technological advancements, virtual try-on technology, AI and machine learning integration, anti-aging products, and digital payment systems.
What Main Forces Are Fueling Expansion In The Online Cosmetics Market?
The growth of the online cosmetics market is anticipated to be propelled by the increasing prevalence of internet usage. Internet penetration is a measure that indicates the accessibility of the internet to a population in a specific location, usually presented in a percentage form. The expansion of this measure is credited to the wide-ranging broadband and mobile networks, government-led initiatives, affordability of devices and services, technological progress, collaborations between public and private entities, digital literacy initiatives, appropriate content and services, and general economic progression. The rise of internet utility has transformed the cosmetics industry, making it more user-friendly, informative, and easily accessible for consumers globally. As an illustration, data from the Switzerland-based International Telecommunication Union reveals that the count of individuals utilizing the internet rose from 5.1 billion in 2022 to 5.4 billion in 2023 as of February 2024. Consequently, the increasing internet penetration is propelling the growth of the online cosmetics market.
What Are The Primary Segments In The Global Online Cosmetics Market?
The online cosmetics market covered in this report is segmented –
1) By Type: Skin Care, Fragrance, Makeup, Hair Care, Sun Care, Bath And Shower
2) By Category: Mass, Premium
3) By Distribution Channel: Company Website, Retail Website
4) By Application: Men, Women
Subsegments:
1) By Skin Care: Facial Care (Cleansers, Moisturizers, Serums, Toners, Exfoliators, Face Masks), Body Care (Lotions, Body Wash, Scrubs, Body Butter), Anti-Aging (Anti-wrinkle, Firming Creams, Serums), Sun Protection (Sunscreens, After-Sun Care)
2) By Fragrance: Perfumes, Colognes, Eau de Parfum, Eau de Toilette, Body Sprays
3) By Makeup: Face Makeup (Foundations, Powders, Blush, Highlighters, Concealers), Eye Makeup (Mascara, Eyeliner, Eyeshadow, Eyebrow Products), Lip Makeup (Lipsticks, Lip Gloss, Lip Liners, Lip Balms), Makeup Tools (Brushes, Sponges, Applicators)
4) By Hair Care: Shampoos, Conditioners, Hair Oils And Serums, Hair Color, Hair Styling Products (Hair Gels, Mousses, Hairsprays), Hair Treatments (Hair Masks, Leave-In Conditioners)
5) By Sun Care: Sunscreens (Lotions, Sprays, Stick Form), After-Sun Care (Aloe Vera, Cooling Gels), Tanning Products (Self-Tanners, Tanning Oils)
6) By Bath And Shower: Shower Gels And Body Washes, Bath Bombs And Salts, Soaps, Shower Oils, Scrubs And Exfoliants
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What Trends Are Shaping The Online Cosmetics Market?
Prominent businesses within the online cosmetics industry are concentrating on creating cutting-edge products, such as cosmetics specially designed for Gen Z males, to accommodate changing customer needs and population tendencies. Gen Z men's cosmetics are beauty and grooming items specifically created with the skincare, grooming, and self-expression requirements of the younger male audience, born between 1997 and 2012, in mind. For instance, Kao Corporation, a Japanese chemical and cosmetics firm, unveiled UNLICS, a cosmetics brand for Gen Z men that seeks beauty beyond mere grooming, accompanying an UNLICS online retail platform in December 2022. The introduction of the UNLICS online retail platform increases accessibility and encourages direct interaction, inviting customers to explore and redefine their care routines with confidence and purpose. The brand champions inclusivity and authenticity, providing an assortment of adaptable products that cater to diverse skin types and needs and paving the path for young men's journey of self-expression.
Who Are the Key Players In The Online Cosmetics Market?
Major companies operating in the online cosmetics market are:
• LVMH Moët Hennessy Louis Vuitton SE
• Johnson & Johnson
• Parfums Christian Dior
• L'Oréal S.A.
• Chanel S.A.
• Hermès International S.A.
• Kao Corporation
• Shiseido Company Limited
• Avon Products Inc.
• Clinique Laboratories LLC
• Amorepacific Corporation
• Clarins Group
• Kosé Corporation
• MAC Cosmetics
• L'Occitane Groupe S.A.
• Elizabeth Arden Inc.
• Fenty Beauty by Rihanna
• e.l.f. Cosmetics
• Anastasia Beverly Hills LLC
• Kiehl's LLC
• Charlotte Tilbury Beauty Ltd.
• Bobbi Brown Professional Cosmetics Inc.
• NARS Cosmetics
• SK-II
• Kylie Cosmetics LLC
What Is The Most Dominant Region In The Online Cosmetics Market?
North America was the largest region in the online cosmetics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
