What Factors Propelled The Growth Of The Online/Virtual Fitness Market In The Past?
The online/virtual fitness market has seen considerable growth due to a variety of factors.
• The growth of the online/virtual fitness market has been tremendous, showing exponential growth in recent years. The market, valued at $28.2 billion in 2024, is set to expand to $38.59 billion in 2025, marking a compound annual growth rate (CAGR) of 36.8%.
The significant growth witnessed in the historic period can be associated with robust economic expansion in growing markets, increased usage of online fitness apps, widespread digitalization, a surge in interest in health insurance, and the emergence of the COVID-19 pandemic.
What is the Market Size Forecast for the Online/Virtual Fitness Market?
The online/virtual fitness market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipations point towards an impressive expansion in the online/virtual fitness market size in the coming years. It is projected to reach a remarkable $119.58 billion by 2029, growing at a compound annual growth rate (CAGR) of 32.7%.
This growth during the forecast period is due to multiple factors such as enhanced government backing, increased use of smart devices, and the growing preference for online fitness programs, especially among senior citizens. The forecast period will also see key trends like a concentration on artificial intelligence in virtual fitness, emphasis on virtual fitness stations, innovative fitness apps, and strategic partnerships and collaborations.
Which Factors Are Boosting Growth In The Online/Virtual Fitness Market?
As the use of smart devices increases during the predicted period, it is anticipated to boost the expansion of the online or virtual fitness market. These intelligent devices monitor an individual's daily routines, establishing connections with various devices or networks through several wireless protocols, such as Bluetooth, Zigbee, NFC, Wi-Fi, LiFi, and 5G. For instance, policy advice in 2022 suggests that 57% of US smart home device users reported saving time on a daily basis according to surveys and data from the connected home market size. Users reportedly save on average close to 30 minutes a day due to these gadgets. Consequently, the escalating use of smart devices is likely to stimulate the acceleration of the online or virtual fitness market throughout the predicted timespan.
What Are The Major Segments Within The Online/Virtual Fitness Market?
The online/virtual fitness market covered in this report is segmented –
1) By Device Type: Smart TV, Smartphones, Laptops Desktops And Tablets, Other Device Types
2) By Revenue Model: Subscription, Advertisement, Hybrid
3) By End User: Professional Gyms, Sports Institutes, Defense Institutes, Educational Institutions, Corporate Institutions, Individuals
Subsegments:
1) By Smart TV: Smart TVs With Fitness Apps, Streaming Fitness Services On Smart TVs
2) By Smartphones: Fitness Apps For iOS, Fitness Apps For Android, Wearable Integration
3) By Laptops, Desktops, And Tablets: Web-Based Fitness Platforms, Fitness Streaming Services On Tablets, Virtual Workout Programs
4) By Other Device Types: Virtual Reality (VR) Headsets, Gaming Consoles With Fitness Games, Fitness Equipment With Digital Connectivity
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Which Trends Are Expected To Transform The Online/Virtual Fitness Market?
One prominent trend emerging in the online virtual fitness market is the on-demand provision. This feature allows consumers to access fitness workouts online according to their preferred schedules, workout programs, level of exercise difficulty, and personal trainers. Johnson Health Technology Company, an American online fitness service provider, for example, introduced Matrix Connected solutions in May 2022. This allows gym and fitness business owners to generate digital experiences for their members by offering on-demand exclusive training sessions.
Who Are the Key Players in the Online/Virtual Fitness Market?
Major companies operating in the online/virtual fitness market include:
• Peloton
• Les Mills International Ltd.
• Fitness First
• ClassPass Inc.
• Core Health & Fitness
• Econofitness
• Sworkit Company
• Daily Burn
• Viva Leisure
• Reh-Fit Centre
• Cult.fit
• StepSetGo
• Move Technologies Group Ltd.
• MoveGB
• VIXY BV
• Wexer Virtual
• Fitbit Inc.
• Planet Fitness Franchising LLC
• GOLD'S GYM
• Anytime Fitness LLC
• OX Fitness Club
• AYO Fitness Club
• Academia Bio Ritmo
• Bodytech Sports Medicine
• Erada Center
• Vogue Fitness
• Dr. Amina Al Amiri Clinic
• Sporter.com
• Body and Soul Health Club
• Lifeline Wellness
• FitRepublik
• Life Diagnostics
• esadore international
• Nutreats
• Karien CSN Diet
• Express Fitness
• Matrix Fitness South Africa
• MAKROSAFE Holdings (Pty) Ltd
• IPS: Health and Wellness
• Camelot Spa Group
What Is The Most Dominant Region In The Online/Virtual Fitness Market?
North America was the largest region in the online/virtual fitness market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online/virtual fitness market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
