The online toys and games retailing market size has grown significantly in recent years, projected to increase from $16.59 billion in 2023 to $18.18 billion in 2024, at a compound annual growth rate (CAGR) of 9.6%. The historical growth can be attributed to a growing middle-class population worldwide, increasing viewership of children's TV and internet content, a trend towards online shopping, a shift towards e-commerce platforms, and a rising demand for multipurpose playthings. The market is anticipated to experience strong growth in the coming years, reaching $26.35 billion in 2028, with a CAGR of 9.7%. This anticipated growth is supported by rising demand for electronic games, the growing popularity of video games, increasing interest in interactive and educational toys, enhanced use of social media for promotions, and a surge in online gaming and esports. Key trends expected in the forecast period include product innovation, the development of educational toys, artificial intelligence companions, voice recognition in smart toys, and the adoption of augmented reality (AR) and virtual reality (VR) technologies.
Global Online Toys And Games Retailing Market Key Driver
Increasing consumer preference for online shopping and e-commerce is likely to drive growth in the online toy and game retail market. The rising preference for online shopping is due to the convenience of home shopping, a wider selection of products, and the ability to easily compare prices across platforms. E-commerce enhances online toy and game retail by providing a user-friendly shopping experience, offering an extensive array of products, enabling price comparisons, and allowing retailers to reach a global audience. In May 2024, the United States Census Bureau reported that total e-commerce sales in the U.S. rose by 8.6% in the first quarter of 2024 compared to the same period in 2023. Thus, the rapid growth of e-commerce is driving the online toy and game retail market's expansion, with further increases anticipated through 2024 and into 2028.
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Global Online Toys And Games Retailing Market Segments
The online toys and games retailing market covered in this report is segmented –
1) By Type: Plush Toys, Infant Or Pre-School Toys, Activity And Ride-On Toys, Dolls, Games And Puzzles, Outdoor Seasonal Toys, Other Types
2) By Distribution Channel: E-Commerce Websites, Brand Stores, Marketplaces
3) By Application: School Age Children, Teens, Infants, Toddlers
By Geography:The regions covered in the online toys and games retailing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Asia-Pacific was the largest region in the online toys and games retailing market in 2023.
Major Online Toys And Games Retailing Industry Players
Kohl's Corporation, LEGO System A/S, Nordstrom Inc., Mattel Inc., GameStop Corporation, Hasbro Inc., Barnes & Noble Inc., TOMY Company Ltd. , Ravensburger AG, BFL Group, Oompa Toys, Simba Dickie Group GmbH, UncommonGoods LLC, Hamleys of London Ltd, Tru Kids Inc., Le Toy Van Limited, Babesta LLC, Kidding Around Toys, Mary Arnold Toys, Tin Toy Arcade LLC, Toycra, ToysPlanet LLC
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Online Toys And Games Retailing Market Overview
Online toys and games retailing involves selling a variety of toys, games, and related products through internet-based platforms, catering to diverse age groups and interests. The online format allows customers to browse, compare, and purchase products conveniently from their computers or mobile devices, often with the option of home delivery or store pickup.
Online Toys And Games Retailing Global Market Report 2023 provides data on the global online toys and games retailing market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The online toys and games retailing market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
