What Has Been the Growth of the Out-of-Home Advertising Market So Far?
The out-of-home advertising market has seen considerable growth due to a variety of factors.
• In recent times, the market size of out-of-home advertising has seen substantial growth. A surge from $33.9 billion in 2024 to $35.79 billion in 2025, with a compound annual growth rate (CAGR) of 5.6%, is expected. The historic growth of this sector is due to accelerated economic progression in developing markets, the surge of globalization, the rise in transit advertising, and swift technological advancements.
What Are the Future Growth Projections for the Out-of-Home Advertising Market?
The out-of-home advertising market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of out-of-home advertising is predicted to have a consistent expansion in the upcoming years, reaching $43.15 billion in 2029 with a 4.8% Compound Annual Growth Rate (CAGR). This advancement during the forecast period can be linked to increased urbanization, adoption of programmatic digital display ads, augmented government expenditure on out-of-home advertising, and the expansion of digital out-of-home advertising. Key trends for this forecast period involve investment in digital platforms to augment the viewer's experience, introducing interactive advertisements, the potential deployment of artificial intelligence in adverts, and offering integrated mobile advertising to boost customer interaction and opportunity to explore media business through digital transformation.
What Are The Key Drivers Fueling Growth In The Out-of-Home Advertising Market?
The surge in the number of people living in cities is fueling the expansion of the out-of-home advertising market. As more people move to urban areas, traffic gridlock and waiting time increase. As stated in the INRIX 2020 Global Traffic Scorecard, London is identified as the most gridlocked city in the UK. For example, in December 2022, according to the United Nations Conference on Trade and Development, a Swiss-based intergovernmental entity that represents the interests of developing nations in international trade within the UN Secretariat, the share of the urban population is projected to climb to 56.5 percent in 2021. This tends to be higher in developed countries (79.5 percent in 2021) compared to developing ones (51.8 percent). As per the UN World Urbanization Prospects revision, it’s estimated that the global urban population will rise to 68% by 2050. The majority of this urban growth is expected to be centered in India, China, and Nigeria, accounting for over a third. By 2050, India is expected to have an urban population of 416 million, China 255 million, and Nigeria 189 million. This growth in urban populations in both developed and developing nations, resulting in increased traffic congestion, acts as a catalyst for the expansion of the out-of-home advertising market.
What Are The Major Segments Within The Out-of-Home Advertising Market?
The out-of-home advertising market covered in this report is segmented –
1) By Type: Billboard, Street Furniture, Transit, Other Types
2) By Platform: Static, Digital
3) By End User: Vehicle Industry, Food & Beverage Industry, Commercial And Personal Services, Consumer Goods, Health And Medical Industry And Others
Subsegments:
1) By Billboard: Digital Billboards, Static Billboards, Mobile Billboards
2) By Street Furniture: Bus Shelters, Kiosks, Benches
3) By Transit: Airport Advertising, Bus And Train Wraps, Taxi And Rideshare Advertising
4) By Other Types: Digital Place-Based Media, Arena And Stadium Advertising, Cinema Advertising
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Which Trends Are Expected To Transform The Out-of-Home Advertising Market?
Businesses are turning more and more towards artificial intelligence to promote their offerings. The main uses and advantages of AI in digital out-of-home marketing involve flexible, data-driven campaigns. As an illustration, McDonald’s utilized data such as the time of day and weather to remind customers to consider their ice cream sundaes on sweltering days. Conversely, Coca Cola advertised smart water when temperatures rose above 21 degrees. Virgin Trains also leveraged real-time traffic information to demonstrate to drivers how much faster they could have reached their destination by train. Consequently, AI and automation allow for the optimization of ads and their creative updates based on data.
Who Are the Key Players in the Out-of-Home Advertising Market?
Major companies operating in the out-of-home advertising market include:
• JCDecaux Group
• Clear Channel Outdoor Holdings. Inc
• Lamar Advertising Company
• OUTFRONT Media Inc
• Focus Media Information Technology
• Stroer SE & Co KGaA
• Daktronics Inc
• oOh!media Limited
• APG SGA
• Exterion Media Group
• Broadsign International LLC
• Talon Outdoor Ltd
• Eye Media LLC
• Wall Gmbh
• DSM Deutsche Städte Medien Gmbh
• Ströer Media Deutschland Gmbh
• Blowup Media Gmbh
• Externa Spa
• Mediakom SRL
• RMAA Group
• Transit Media Group
• SUN OOH Media
• Adboard Media
• MK OOH Media
• Interbus
• Screen Media
• Adquick
• Sizmek Technologies. Inc
• Intersection Media Holdings. Inc
• Pattison Outdoor Advertising Limited Partnership
• Newad Media Inc
• Astral Media Outdoor
• L.P
• Cameron Advertising Displays Limited
• Eletromidia SA
• One Brasil Midia Interativa SA
• J.Chebly Empreendimentos De Publicidade SA
• Chase Marketing Promocoes E Eventos Ltda
• Plamarc Ltda
• Ykone
• Jeddah
• Cdecaux SA
• Posterscope
• Sharp NEC Display Solutions
• Hills Advertising L.L.C
• Backlite Media
• 365 Digital
• Primedia Outdoor
What Is The Most Dominant Region In The Out-of-Home Advertising Market?
Asia-Pacific was the largest region in the out-of-home advertising market in 2024. North America was the second largest region in the global out-of-home advertising market share. The regions covered in the out-of-home advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
