The packaged food private label market has demonstrated strong growth recently, with its size increasing from $28.40 billion in 2023 to $30.22 billion in 2024, marking a compound annual growth rate (CAGR) of 6.4%. This growth is attributed to improved product quality and alignment with consumer preferences, a greater emphasis on sustainability, collaborations between retailers and manufacturers or local producers, evolution in retail formats such as convenience stores, and diversification into premium segments. The market is projected to continue its strong growth, reaching $38.91 billion by 2028 at a CAGR of 6.5%. This forecasted growth is driven by increased consumer trust in private label brands, expansion into premium segments, heightened interest in health-conscious and organic products, and the influence of social media platforms promoting private label products. Major trends anticipated include the growth of e-commerce platforms, development of unique private label products, adoption of advanced packaging technologies, investment in research and development for innovation, and launching educational campaigns to inform consumers.
Global Packaged Food Private Label Market Key Driver
The growth of online shopping and e-commerce platforms is projected to drive the packaged food private label market. E-commerce is expanding due to increased convenience, broader product selections, and advancements in digital technology. Online platforms facilitate the growth of packaged food private labels by offering greater accessibility, diverse products, and competitive pricing. For instance, in May 2024, the Census Bureau of the Department of Commerce reported that U.S. retail e-commerce sales reached $289.2 billion in the first quarter of 2024, reflecting a 2.1% increase from the fourth quarter of 2023. This trend is expected to boost the packaged food private label market's growth through 2024 and 2028.
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Global Packaged Food Private Label Market Segments
The packaged food private label market covered in this report is segmented –
1) By Product Type: Bakery, Dairy, Meat, Condiments And Sauces, General Food, Water, Juice, Carbonated Drinks, Alcoholic Drinks, Other Product Types
2) By Distribution Channel: Super markets, Convenience Stores, Departmental Stores, Online Stores, Other Distribution Channels
3) By Application: Super markets Or Hyper markets, Online Or E-retails
By Geography:The regions covered in the packaged food private label market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Europe was the largest region in the packaged food private label market in 2023.
Major Packaged Food Private Label Industry Players
Walmart Inc, Costco Wholesale Corporation, ALDI, Ahold Delhaize, Carrefour, Dollar General, Trader Joe's, Wegmans Food Markets, Giant Eagle, EDDY FOODS INC., Gehl Foods LLC, Giraffe Foods Inc., Giovanni Food Company Inc., GOOD FOOD GROUP A/S, Family Dollar, Fibro Foods, A&Y Food Industries, Aditifoods, Candor Foods Pvt. Ltd., Mahaan Milk Foods Ltd., Pemberton's Gourmet Foods, Taylor Gleason Enterprises
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Packaged Food Private Label Market Overview
Packaged food private labels are products manufactured and marketed by retailers themselves rather than by traditional food companies. These labels offer retailers greater control over pricing, quality, and branding, allowing them to provide affordable alternatives to national brands while catering to specific consumer preferences. Private labels are strategically used to differentiate retail offerings, enhance profit margins, and build customer loyalty through perceived value and quality.
Packaged Food Private Label Global Market Report 2023 provides data on the global packaged food private label market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The packaged food private label market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
