The panty liners market size has experienced robust growth in recent years, projected to grow from $4.41 billion in 2023 to $4.70 billion in 2024, reflecting a compound annual growth rate (CAGR) of 6.7%. This growth in the historical period can be attributed to increased awareness and education regarding menstrual hygiene practices, changing lifestyles, urbanization, higher disposable incomes, and a heightened focus on personal health and hygiene. The market is expected to see strong growth in the next few years, reaching $6.12 billion in 2028 at a CAGR of 6.8%. This growth is fueled by government programs promoting menstrual hygiene management, efficient distribution channels, endorsements by celebrities and influencers, growing concerns about vaginal health, and attractive, convenient packaging designs. Major trends expected during this forecast period include advances in manufacturing technology, continuous product design innovation, the introduction of ultra-thin, breathable, and scented panty liners, rising demand for biodegradable and organic options, and innovative product designs.
Global Panty Liners Market Key Driver
The increasing number of working women is expected to propel the growth of the panty liners market going forward. Working women, who engage in paid employment, business activities, or professional services regardless of whether they work full-time or part-time, are rising in number due to increased access to education, evolving societal norms, and greater opportunities for career advancement and financial independence. Panty liners are in demand among working women because they provide comfort, hygiene, and confidence throughout the day, particularly during long working hours and busy schedules. For instance, in June 2023, according to the Bureau of Labor Statistics, a US-based government agency, working women constituted 77.6% of the workforce in 2023, marking a slight increase of 0.6% from 77% in 2020. Therefore, the increasing number of working women is driving the growth of the panty liners market.
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Global Panty Liners Market Segments
The panty liners market covered in this report is segmented –
1) By Type: Disposable, Reusable
2) By Catagory: Organic, Non-Organic
3) By Price Range: Economy, Mid-Range, Premium
4) By Sales Channel: Supermarket Or Hypermarket, Pharmacy, Online, Other Sales Channels
By Geography:The regions covered in the panty liners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Asia-Pacific was the largest region in the panty liners market in 2023. South America is expected to be the fastest-growing region in the forecast period.
Major Panty Liners Industry Players
Procter & Gamble Company, Johnson & Johnson Services Inc., Unilever PLC, Kimberly-Clark Corporation, Essity AB, Kao Corporation, Unicharm Corp., First Quality Enterprises Inc., Hengan Group, Edgewell Personal Care Company, Ontex, The Honest Company, Seventh Generation, Heyday, GladRags, Rael Inc., Bella Flor Enterprises, Intimina, Nua Woman, Winner Medical Ltd., Natracare LLC, Carmesi, Redcliffe Hygiene Private Limited, CORA
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Panty Liners Market Overview
Panty liners are thin, absorbent pads designed to be worn inside underwear to maintain cleanliness and absorb light discharge or menstrual flow. They are typically smaller and thinner than regular sanitary pads, making them suitable for daily use. Panty liners come in various shapes and sizes to fit different types of underwear and personal preferences.
Panty Liners Global Market Report 2023 provides data on the global panty liners market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The panty liners market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
