How Has the Parenting Apps Market Size Evolved in Recent Years?
The parenting apps market has seen considerable growth due to a variety of factors.
• In recent times, the market size for parenting apps has witnessed a swift expansion. It is estimated to rise from $1.53 billion in 2024 to $1.72 billion in 2025, with a compound annual growth rate (CAGR) of 12.3%.
Factors such as a surge in smartphone use, community development, focus on education, convenience and time management, and health and safety issues have contributed significantly to the growth observed in the historical period.
What Are The Predictions for The Parenting Apps Market in the Coming Years?
The parenting apps market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of parenting apps is predicted to expand rapidly in the upcoming years, reaching a value of $2.8 billion by 2029, with a compound annual growth rate (CAGR) of 12.9%.
The surge during this forecast period can be attributed to factors such as customization and personalization, the incorporation of artificial intelligence and machine learning, Internet of Things and intelligent parenting gadgets, virtual support services, broad and diverse content, and developing privacy and security functionalities. Key trends during the forecast period will involve digital content usage, personalized content and suggestions, the integration of wearable technology, remote education features, and emphasis on diversity and inclusion.
Which Drivers Are Accelerating Growth In The Parenting Apps Market?
The proliferation of smartphone usage is projected to boost the expansion of the parenting apps market. Smartphones are cellular devices enhanced with computer functionalities and never-before-seen features in phones like an operating system (OS), the internet browsing capabilities, and the capacity to run software applications. These smartphones play a crucial role in accessing parenting apps that provide parents with resources and tracking tools for child development, thereby simplifying their parental journey. For example, Uswitch Limited, a UK-based financial conduct authority, stated in November 2023 that from 2022, there were 71.8 million mobile connections in the UK, indicating a rise of around 2.6 million or 3.8% from 2021. Furthermore, the UK's populace is predicted to reach about 68.3 million by 2025, with approximately 65 million individuals or 95% of the population owning a smartphone. Thus, the escalating use of smartphones fuels the growth of the parenting apps market.
Parenting Apps Market Driver: The Ascending Millennials Parents Population Augments Parenting Apps Market Growth
What Are The Core Segments Of The Global Parenting Apps Market?
The parenting apps market covered in this report is segmented –
1) By Type: Pregnancy Tracker Apps, Baby Tracker Apps, Co-parenting Apps, Baby Care Apps
2) By App Features: Nutrition Advice, Sleep Management, Developmental Milestones, Health Consult
3) By Distribution Channel: App Stores, Direct Download
4) By Application: Android System, IOS (iPhone Operating System) System
Subsegments:
1) By Pregnancy Tracker Apps: Week-By-Week Pregnancy Trackers, Pregnancy Health And Wellness Apps, Baby Name And Gender Prediction Apps, Labor And Delivery Preparation Apps
2) By Baby Tracker Apps: Feeding Trackers (Breastfeeding And Bottle), Sleep Trackers, Growth And Milestone Trackers, Diaper And Potty Training Trackers
3) By Co-Parenting Apps: Shared Calendar And Schedule Apps, Custody And Parenting Plan Management Apps, Communication And Messaging Apps, Co-Parenting Financial Management Apps
4) By Baby Care Apps: Baby Health Monitoring Apps, Baby Sleep And Comfort Apps, Parenting Advice And Tips Apps, Baby Product Recommendations Apps
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What Trends Are Shaping The Parenting Apps Market?
Major firms in the parenting apps market are concentrating on creating an app with resource access to boost their market earnings. This typically refers to a software application that has the authorization to use a range of data, services, or hardware parts on a device or network. For example, in March 2022, Talkspace Inc. introduced a new app named Parenting Guide from Lasting. It's aimed at enabling parents to increase their confidence in parenting through self-directed sessions and live classes. The app's content library leverages proven psychological methods to support parents with issues like anxiety, sibling disputes, and emotion coaching. It delivers evidence-backed strategies for parenting in the modern age through the Lasting Parenting Guide app, helping parents nurture robust, resilient children in a post-pandemic world.
Who Are the Key Players In The Parenting Apps Market?
Major companies operating in the parenting apps market report are:
• Alphabet Inc.
• Microsoft Corporation
• AT&T Inc.
• Avast Software s.r.o.
• AO Kaspersky Lab
• WebMD LLC.
• Babytree Inc.
• Family Zone Cyber Safety Ltd.
• Babycenter LLC
• Ovuline Inc.
• WeParent
• Bark Technologies Inc.
• The Bump
• Custody X Change
• OurFamilyWizard LLC
• CPP Co-Parent Planner Inc.
• Mobicip LLC
• AppClose Inc.
• Applied Life Private Limited
• Babytime Inc.
• Blub Inc.
• Peanut App Ltd.
• Seacloud Software LLC
• Talking Parents
• Kinedu Inc.
• Nighp Software LLC
What Are The Regional Insights Into The Parenting Apps Market?
North America was the largest region in the parenting apps market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the parenting apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
