The Personal Finance Apps Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size of personal finance apps has seen significant growth in recent years. It is projected to increase from $132.92 billion in 2024 to $167.09 billion in 2025, representing a compound annual growth rate (CAGR) of 25.7%.
The personal finance apps market is projected to reach $412.22 billion by 2029, expanding at a compound annual growth rate (CAGR) of 25.3%.
Download Your Free Sample of the 2025 Personal Finance Apps Market Report and Uncover Key Trends Now!The drivers in the personal finance apps market are:
• Increase in user engagement and promotion of sound financial practices
• Emergence of open banking and payment services directive (PSD2)
• Growing awareness of personal finance management
• Rise in financial awareness and digital banking
The personal finance apps market covered in this report is segmented –
1) By Type: Android, iOS, Web-based
2) By Pricing Model: Free, Freemium, Subscription, One-Time Purchase
3) By Functionality: Budgeting, Investment Tracking, Tax Planning, Debt Management
4) By Application: Mobile Phones, Tablets, Computers, Other Applications
The trends in the personal finance apps market are:
• Integration with various financial institutions is becoming a key trend.
• There's an emerging trend of personalized features in finance apps as users seek user-friendly solutions.
• The application of artificial intelligence technology in personal finance apps is on the rise.
• Predictive analytics for risk management and product innovations are emerging trends.
The major players in the personal finance apps market are:
• Intuit Inc.
North America was the largest region in the personal finance apps market in 2024