Global Personal Lubricants Market Size 2024, Forecast To 2033

The personal lubricants market size has grown rapidly in recent years. It will grow from $1.46 billion in 2023 to $1.61 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to women's health and menopause concerns, influence of mass media and marketing, retail availability and accessibility, LGBTQ+ inclusivity and product diversity, increasing aging population. The personal lubricants market size is expected to see rapid growth in the next few years. It will grow to $2.38 billion in 2028 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to e-commerce dominance, emergence of organic and natural lubricants, consumer education and empowerment, cultural shifts towards openness, health and wellness trends. Major trends in the forecast period include innovative formulations and ingredients, rise in online retail channels, customization and specialty lubricants, social media and influencer marketing, CBD-infused lubricants.