What Has Been the Growth Trajectory for the Personal Lubricants Market in Recent Years?
The personal lubricants market has seen considerable growth due to a variety of factors.
•The market for personal lubricants has seen significant expansion in the past few years. The market is projected to increase from $1.6 billion in 2024 up to $1.76 billion in 2025, with a compound annual growth rate (CAGR) of 9.7%.
The key factors contributing to this growth during the historic period include women's health issues and menopause, the impact of media and marketing maneuvers, the easy availability and accessibility in retail spaces, inclusivity of the LGBTQ+ community, product diversity, and the increase in the aged population.
How Does the Forecast Look for the Personal Lubricants Market?
The personal lubricants market is expected to maintain its strong growth trajectory in upcoming years.
• Over the coming years, the personal lubricants market is anticipated to experience swift expansion, reaching a valuation of "$2.7 billion by 2029 with an 11.4% CAGR.
This surge during the projected phase is due to factors such as the ubiquity of e-commerce, introduction of organic and natural lubricants, increased consumer awareness and liberation, societal changes promoting openness, and focus on health and wellness. Key tendencies for the prediction period comprise the development of innovative mixtures and components, an upsurge in online retail platforms, personalization and speciality lubricants, social media and influencer advertising, and the introduction of CBD-infused lubricants.
What Are The Leading Drivers Of Growth In The Personal Lubricants Market?
The personal lubricants market is predicted to expand due to the rising occurrence of erectile dysfunction. Erectile dysfunction, the inability to maintain or achieve an erection suitable for intercourse, drives the usage of personal lubricant gels. These gels aid in sexual contact, delay climax, and extend contact. For instance, as reported by the Preferred Men's Medical Center in August 2022, a provider of treatment services for erectile dysfunction, premature ejaculation, and low testosterone in the US, erectile dysfunction affected over 30 million men in the US. By 2025, this figure is anticipated to rise to 322 million, indicating a 207% increase. It's projected that most of these new cases will appear in emerging nations in Africa, Asia, and South America. Hence, the surge in erectile dysfunction is fueling the expansion of the personal lubricants market.
How Are The Segments Defined Within The Global Personal Lubricants Market?
The personal lubricants market covered in this report is segmented –
1) By Type: Water-Based, Silicon-Based, Oil-Based
2) By Distribution Channel: Online Stores, Drug Stores, Hyper markets And Super markets, Specialty Stores
3) By End-User: Male, Female
Subsegments:
1) By Water-Based: Gel Formulations, Liquid Formulations, Flavored Water-Based Lubricants, Natural And Organic Water-Based Lubricants
2) By Silicone-Based: Long-Lasting Silicone Lubricants, Silicone Lubricants For Sensitive Skin, Silicone Lubricants With Added Ingredients
3) By Oil-Based: Natural Oil-Based Lubricants, Mineral Oil-Based Lubricants, Hybrid Oil-Based Lubricants
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How Are New Trends Expected To Influence The Growth Of The Personal Lubricants Market?
Key advancements in product innovation have become a notable trend within the personal lubricants marketplace. The primary businesses in this market are dedicating their efforts to the creation of new products as a means of preserving their marketplace foothold. For instance, Playground, an American sexual wellness company, unveiled its inaugural lubricant line in May 2022. This marked their first foray into the realm of pleasure-enhancing essentials for the bedroom, featuring four distinct personal lubricants designed to stimulate all five senses as well as key erogenous zones to intensify a woman's emotional state, cognitive functions, and sexual appetite. Playground's unique formulation of water-based lubricants leverages special ingredients to offer a resiliently long-lasting product that feels smooth to the touch and can further provide relaxation. The lubricant has been thoroughly tested to ensure it is safe, vegan-friendly, and maintains a balanced pH. It boasts a distinct blend of Ashwagandha, Black Cohosh, and Horny Goat Weed, which are all adaptogenic herbs. These particular herbs can promote enhanced chemistry in the bedroom, heightened libido, and improved blood circulation. The lubricants, which contain soothing Vitamin E, hydrating hyaluronic acid, and bamboo extract, impart a velvety finish that mirrors natural lubrication.
Who Are the Key Players in the Personal Lubricants Market?
Major companies operating in the personal lubricants market include:
• Church & Dwight Co. Inc.
• Reckitt Benckiser Group plc
• BioFilm Inc.
• Lifestyles Healthcare Pte. Ltd.
• Mayer Laboratories Inc.
• Lovehoney Group
• Sliquid LLC
• Trigg Laboratories Inc.
• The Yes Yes Company Ltd.
• Uberlube Inc.
• HLL Lifecare Ltd.
• Cupid Limited
• Toaster Labs Inc.
• Mission Pharmacal Company
• Durex Inc.
• Pjur GmbH
• Gun Oil LLC
• PinkCherry LLC
• Babeland Inc.
• Adam & Eve LLC
• Wet International Inc.
• Intimate Organics LLC
• Good Clean Love LLC
• Swiss Navy Inc.
• Wicked Sensual Care Inc.
• Aneros Inc.
• System JO Inc.
• Blossom Organics Inc.
• Fun Factory GmbH
What Is The Most Dominant Region In The Personal Lubricants Market?
North America was the largest region in the personal lubricants market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global personal lubricants market during the forecast period. The regions covered in the personal lubricants market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
