How Has the Personalized Gifts Market Evolved Historically and What is its Current Size?
The personalized gifts market has seen considerable growth due to a variety of factors.
• The personalized gifts market has seen strong growth in recent years. It will grow from $28.47 billion in 2024 to $31.05 billion in 2025, at a compound annual growth rate (CAGR) of 9.1%.
This growth can be attributed to rising demand for customized products, advancements in personalization technologies, consumer preference for individualized experiences, and the expansion of e-commerce platforms.
What Is The Projected Growth Of The Personalized Gifts Template Market?
The personalized gifts market is expected to maintain its strong growth trajectory in upcoming years.
• The personalized gifts market is expected to grow to $43.5 billion by 2029, with a CAGR of 8.8%.
Growth factors include increased spending capacity, social media influence, personalized gift popularity, and data-driven marketing. Major trends include custom apparel, home décor, jewelry, tech gadgets, beauty products, food and beverages, and stationery.
What Are The Key Drivers Fueling Growth In The Personalized Gifts Market?
Moving forward, the swell in interest towards holiday season gift giving is predicted to bolster the personalized gift market's expansion. This custom involves giving considerate gifts during holidays or extraordinary events. The escalation of this holiday season gift practice is linked to heightened client sentiments, improved disposable income, and the emerging trend of personalized and significant gift exchanges. During the holiday season, personalized gifts are preferred as they elicit emotional worth and establish enduring remembrances, resonating with the celebratory and goodwill nature of holiday gift-giving customs. For example, as per a survey by the National Retail Federation, a retail trade association based in the US, which included 8,103 adult consumers in October 2023, individuals celebrating the winter holidays intend to spend an average of $875 on seasonal goods, an increase of $42 compared to 2022, with $620 earmarked for presents. Consequently, the escalating interest in holiday season gift-giving will fuel the expansion of the personalized gift market.
What Are The Principal Market Segments In The Global Personalized Gifts Industry?
The personalized gifts market covered in this report is segmented –
1) By Type: Personalized Clothing, Chocolate Platters, Personalized Accessories, Personalized Diaries, Desk Accessories, Other Types
2) By Distribution Channel: Online, Offline
3) By End-User: Women, Unisex, Kids, Men
Subsegments:
1) By Personalized Clothing: Customized T-shirts, Personalized Hoodies, Custom Sweaters, Personalized Caps, Customized Socks
2) By Chocolate Platters: Customized Chocolate Boxes, Personalized Chocolate Bars, Chocolate Baskets, Chocolate Gift Sets
3) By Personalized Accessories: Customized Jewelry (Necklaces, Bracelets, Rings), Personalized Watches, Custom Bags And Purses, Personalized Keychains, Personalized Wallets
4) By Personalized Diaries: Custom Leather Diaries, Personalized Notebooks, Customized Planners, Personalized Journals
5) By Desk Accessories: Custom Pen Stands, Personalized Mouse Pads, Customized Desk Organizers, Personalized Calendars, Personalized Desk Nameplates
6) By Other Types: Personalized Mugs, Custom Photo Frames, Personalized Home Décor, Custom Phone Cases, Personalized Stationery Sets
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What Emerging Trends Are Influencing The Growth Of The Personalized Gifts Market?
Leading firms in the personalized gifts industry are concentrating their efforts on introducing innovative personalized experience tools like AI-generated gift recommendation services to enhance customer interaction and grow their sales. AI-powered personalized gift recommendations utilize data interpretation and machine learning protocols to recommend distinctive and meaningful presents calibrated to match an individual's likes and interests. For instance, in January 2024, Etsy Inc., a company based in the US that deals in unique and artistic products, introduced Gift Mode. This service is an AI-fueled gift suggestion provision created to curate personalized gift ideas that reflect the recipient's interests. This feature utilizes a blend of manual curation and machine learning to suggest presents tailored to over 200 recipient personas. Gift Mode enables users to provide information about the recipient and event, and it then generates personalized gift recommendations. Users also have the option to create a teaser for the gift, with a note, tracking details, and a preview of the gift, or they can choose to keep the gift as a surprise.
Who Are the Key Players In The Personalized Gifts Market?
Major companies operating in the personalized gifts market are:
• Amazon.com Inc
• Hallmark Cards Inc.
• Pandora A/S
• Swarovski AG
• Michael Kors Holdings Limited
• Tiffany and Company
• Etsy Inc.
• American Greetings Corporation
• Shutterfly Inc.
• Kate Spade New York
• 4imprint Group Plc
• Custom Ink
• Spencer Gifts LLC
• Card Factory plc
• Redbubble Group Limited
• Things Remembered Inc.
• Printful Inc
• Moonpig.com Ltd.
• Spring Inc. (Teespring)
• Zazzle Inc.
• Minted LLC
• CafePress Inc.
• PersonalizationMall.com LLC
• Snapfish by HP Inc.
• Spreadshirt
What Are The Regional Insights Into The Personalized Gifts Market?
Europe was the largest region in the personalized gifts market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized gifts market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
