What Is The Current and Historic Market Size Analysis Of The Personalized Learning Market?
The personalized learning market has seen considerable growth due to a variety of factors.
• There has been an extraordinary expansion in the personalized learning market size in the past few years. It is predicted to expand from $4.74 billion in 2024 to $6.01 billion in 2025, reflecting a compound annual growth rate (CAGR) of 26.7%.
The growth experienced in the past can be traced back to the introduction of special education laws and inclusion policies, the rising demand for alternative education models, advocacy from parents, and the impact of grassroots movements.
What Are The Predictions for The Personalized Learning Market in the Coming Years?
The personalized learning market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for personalized learning is predicted to experience a significant surge in the upcoming years, likely reaching a value of $15.32 billion by 2029, with a compound annual growth rate (CAGR) of 26.4%.
This rise during the projected period is linked to the advancement of data analytics, globalization, and cross-cultural collaboration, along with increased demand for individualized and distinctive educational offerings. The key trends during this forecast period also include the utilization of augmented and virtual reality applications, the development of personalized learning pathways, and the implementation of ethical, inclusive personalization methods.
Which Drivers Are Accelerating Growth In The Personalized Learning Market?
The surge in online education is predicted to spearhead the expansion of the personalized learning industry in the future. Online education involves the provision of educational content, tutoring, and assistance via digital tech and the internet. Its growth is attributed to its availability, adaptability and economic feasibility, which allows students to learn at a pace and location that suits them. It supports personalized learning by providing teachers with the necessary tools, adaptability, and framework to enhance student participation and success. Personalized learning enables online students to follow tailor-made learning routes based on their current knowledge, abilities, and educational objectives. For example, Eurostat, a government agency based in Luxembourg, reported in January 2024, that there was an increase in online education participation in 2023 compared to 2022, with 30% of users between the ages of 16 to 74 having completed an online course or utilized online learning resources within the last three months preceding the survey. This shows an increase of 2 percentage points (pp) compared to 2022 (28%). Hence, the rise in online education is fueling the expansion of the personalized learning industry.
What Are The Core Segments Of The Global Personalized Learning Market?
The personalized learning market covered in this report is segmented –
1) By Component: Platform, Services
2) By Delivery Mode: Self-Paced, Instructor-Led
3) By Application: Personal, Commercial
4) By End-User: Higher Education, kindergarten-12th grade, Academic, Others End-Users
Subsegments:
1) By Platform: Learning Management Systems (LMS), Adaptive Learning Platforms, Content Delivery Platforms, Virtual Classrooms, Analytics And Reporting Tools
2) By Services: Consulting Services, Implementation And Integration Services, Training And Support Services, Content Development Services
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What Emerging Trends Are Influencing The Growth Of The Personalized Learning Market?
Major firms in the personalized learning sector are making efforts to incorporate artificial intelligence into their platforms to create highly customized and engaging educational experiences for students. In this context, AI in personalized learning implies the application of AI tools to adapt educational experiences to suit the individual demands, inclinations and learning techniques of students. For example, in June 2023, the Indian ed-tech firm BYJU'S launched BYJU’S WIZ, which employs generative AI to furnish students with custom learning experiences. The WIZ suite contains three AI transformer models: BADRI, MathGPT, and TeacherGPT. BADRI, as an anticipatory AI model, can spot both the strong and weak points of a student in detail. MathGPT can solve complex math problems accurately, while TeacherGPT provides customized guidance for students. These three AI models have demonstrated an impressive precision rate of 90% in predicting a student's knowledge level, accurately identifying any misconceptions, learning gaps, or mistakes that occur during the learning process.
Who Are the Key Players In The Personalized Learning Market?
Major companies operating in the personalized learning market are:
• Google Plc
• Wolters Kluwer N.V.
• Pearson Education
• McGraw-Hill Education Inc.
• K12 Inc.
• Scholastic Corporation
• Cengage Learning Holdings II Inc.
• Chegg Inc.
• Blackboard Inc.
• PowerSchool
• Udemy Inc.
• Coursera Inc.
• Duolingo
• Rosetta Stone
• Desire2Learn Corporation
• Codecademy Inc.
• Udacity Inc.
• Quizlet Inc.
• Discovery Education
• Edgenuity Inc.
• Khan Academy Inc.
• Dreambox Learning Inc.
• NoRedInk Inc.
• Knewton Inc.
• Brainly Inc.
What Are The Regional Insights Into The Personalized Learning Market?
North America was the largest region in the personalized learning market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
