How Has the Personalized Travel And Experiences Market Evolved Historically and What is its Current Size?
The personalized travel and experiences market has seen considerable growth due to a variety of factors.
• Rapid expansion has been observed in the personalized travel and experiences market size in the past few years. The sector, which is set to rise from $144.45 billion in 2024 to $169.33 billion in 2025, is expected to realize a compound annual growth rate (CAGR) of 17.2%.
The growth during the historical period can be attributed to factors such as the increasing trend of making travel bookings online, escalating demand for unique and exceptional vacation experiences, the advent of new global travel locations, the increase in people's disposable income, and the surging numbers of international tourists.
What is the Forecasted Market Size and CAGR for the Personalized Travel And Experiences Market?
The personalized travel and experiences market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, a swift increase is anticipated in the personalized travel and experiences market. It is estimated to rise to $317.4 billion by 2029, coming at a hefty compound annual growth rate (CAGR) of 17.0%.
This burgeoning growth during the projection epoch can be credited to a significant rise in loyalty programs, augmented focus on health and safety, enhanced interest in experiential travel, expansion of social media influence, and amplified personalization in the hospitality sector. Technological incorporation, tailored travel packages, Artificial Intelligence-enabled suggestions, virtual journey planning, and personalized group travel constitute the major tendencies during the prediction span.
What Key Factors and Trends Are Driving The Growth Personalized Travel And Experiences Market?
The personalized travel and experience market is projected to grow with an increase in international tourist arrivals. These arrivals are measured by the number of foreign visitors venturing into a country for various reasons such as leisure, business, or other purposes, provided they remain for a minimum of one night. The simplification of travel due to advancements in technology, accessibility, and transportation have rendered travel more convenient and economical. Customized travel experiences that align with individual tastes and interests lead to memorable vacations, spurring tourists to discover unfamiliar territories. For example, the International Trade Administration, a government agency in the United States, predicted that by February 2024, there will be an upsurge in the total count of international visitors in the United States to 77.7 million. This figure signifies growth by 10.4 million or 15.4% when compared to the 67.3 million tourists recorded in 2023. Consequently, the growth of the personalized travel and experience market is driven by the surge in international tourist arrivals.
What Are The Market Segments In The Personalized Travel And Experiences Market?
The personalized travel and experiencesmarket covered in this report is segmented –
1) By Service Type: In-Flight Personalization, Cruise Lines Personalization, Adventure Travel, In-Hotel Personalization, Other Personalization
2) By Age Group: Millennial, Generation X, Baby Boomers, Other Age Groups
3) By Purpose: Leisure, Business
4) By Mode Of Booking: Online Travel Agency (OTA) Platform, Offline
Subsegments:
1) By In-Flight Personalization: Custom Meal Options, Personalized Entertainment Systems, Seat Customization
2) By Cruise Lines Personalization: Customized Shore Excursions, Personalized Dining Experiences, Cabin Customization
3) By Adventure Travel: Tailored Itineraries, Personalized Adventure Packages, Custom Activity Planning
4) By In-Hotel Personalization: Customized Room Preferences, Personalized Concierge Services, Tailored Amenities and Services
5) By Other Personalization: Travel Itinerary Customization, Local Experience Personalization, Transportation Personalization
Pre-Book The Personalized Travel And Experiences Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
How Are Emerging Trends Reshaping The Dynamics Of The Personalized Travel And Experiences Market?
Major businesses in the personalized travel and experiences industry are leveraging artificial intelligence to create customized travel guides, providing bespoke journey suggestions to improve overall customer satisfaction. AI-enabled travel guides furnish bespoke travel proposals based on your distinct preferences using artificial intelligence. For example, SmartGuide, a digital audio guide platform from the Czech Republic, unveiled the SmartGuide AI in September 2023. This advancement transforms a tourist's phone into a personalized guide, augmenting the travel experience by proposing destinations and activities tailored to the individual's interests. The AI system cultivated by SmartGuide examines content and user engagement to forge personalized profiles, providing custom recommendations that are displayed on the home page, within desired locations, and in search outcomes.
Who Are the Key Players In The Personalized Travel And Experiences Market?
Major companies operating in the personalized travel and experiences market are:
• Delta Air Lines Inc.
• Carnival Corporation
• Koninklijke Luchtvaart Maatschappij N.V. (KLM)
• Expedia Group Inc.
• Airbnb Inc.
• easyJet plc
• Best Western International Inc.
• Abercrombie & Kent Ltd.
• Kensington Tours Ltd.
• Virgin Hotels Group Limited
• EXO Travel Co Ltd.
• Butterfield & Robinson Inc.
• Jacada Travel Ltd.
• Geographic Expeditions Inc. (GeoEx)
• Authentic Vacations
• Black Tomato Ltd.
• Artisans of Leisure
• Classic Journeys LLC
• Cox & Kings Limited
• Elevation Travel & Tours Inc.
What Are The Regional Insights Into The Personalized Travel And Experiences Market?
Asia-Pacific was the largest region in the personalized travel and experiences market in 2024. The regions covered in the personalized travel and experiences market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
