What Transformation Has the Pet Wearable Market Undergone?
The pet wearable market has seen considerable growth due to a variety of factors.
• In the past few years, there has been a significant expansion in the size of the pet wearable market. Its growth is expected to accelerate from $3.94 billion in 2024 to $4.55 billion in 2025, witnessing a compound annual growth rate (CAGR) of 15.6%.
This growth during the historical period is due to factors such as pet owners' worry for their pets' health and safety, a surge in pet ownership and humanization, the application of wearable technology in various sectors, suggestions from veterinarians for monitoring, and regulatory norms aimed at pet safety.
How Will The Pet Wearable Market Size Evolve In The Foreseeable Future?
The pet wearable market is expected to maintain its strong growth trajectory in upcoming years.
• The size of the pet wearable market is forecasted to expand rapidly in the following years, reaching $8.83 billion in 2029 with a Compound Annual Growth Rate (CAGR) of 18.0%.
This growth during the projected period can be linked to several factors including the proliferation of telemedicine for pets, personalized pet health and wellness programs, AI-enabled pet behavior insights, the increase in pet fitness and activity monitoring, and advanced pet products and accessories. Key trends for this period involve wearable devices designed for specific pet types (like cats, birds), wearable technology capable of recognizing pet emotions, augmented reality experiences designed for pets, pet data marketplaces and analytics, and subscription models for pet monitoring services.
What Are The Essential Drivers Behind The Growth Of The Pet Wearable Market?
The global pet wearable market has seen an expansion due to the growing demand for pet supervision worldwide. Pets are often considered as part of the family by their owners and thus, a considerable amount is spent on pet-based services and products. The APPA National Pet Owners Survey of 2023-2024, carried out by the American Pet Products Association, revealed that during the pandemic, new pets were purchased by 86.9 million families in the U.S. Moreover, as stated by the Pet Food Manufacturers Association, a UK trade association for the pet food sector, 3.2 million households in the UK brought a new pet during the COVID-19 pandemic. The surge in pet numbers signifies an increased demand for pet-oriented products, which includes wearable devices for pets.
How Is The Global Pet Wearable Market Divided Into Key Segments?
The pet wearable market covered in this report is segmented –
1) By Product Type: Smart Collar, Smart Camera, Smart Harness and Vest, Other Product Types
2) By Technology: RFID Devices, GPS, Sensor, Bluetooth, Other Technologies
3) By Application: Identification and Tracking, Monitoring and Control, Medical Diagnosis and Treatment, Other Applications
Subsegments:
1) By Smart Collar: GPS Tracking Collars, Activity Monitoring Collars, Health Monitoring Collars
2) By Smart Camera: Interactive Cameras, Pet Monitors with Treat Dispensers, Surveillance Cameras
3) By Smart Harness and Vest: GPS-Enabled Harnesses, Activity Tracking Vests, Safety Vests with LED Lights
4) By Other Product Types: Smart Leashes, Wearable Health Monitors, Pet Activity Trackers
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What Trends Are Reshaping The Future Of The Share Analysis Market?
Businesses within the pet wearable market are progressively embracing IoT (Internet of Things) technology for pet tracking devices, enabling pet owners to effortlessly monitor their pets' location and activities. These IoT-supported pet tracking devices employ GPS (Global Positioning System) or cellular tower triangulation, courtesy of IoT technology, to specify the tracker's exact location. Pet owners can access this data through a corresponding application on their smartphones. Benefits of these IoT-supported pet trackers encompass precise location traceability, alerts if the pet exits a defined zone, and extended battery lifespan. For example, PetPace, a US-based pet health tech firm, introduced PetPace 2.0, an AI-driven smart dog collar, in March 2024. This collar incessantly monitors vital indicators like temperature, pulse, respiration rate, and activity levels, using non-intrusive sensors and sophisticated machine learning technology. The collar's importance stems from its capability to offer almost immediate health data, triggering the early detection of potential health problems, boosting overall pet health, and allowing for remote evaluations by vets.
Who Are the Key Players in the Pet Wearable Market?
Major companies operating in the pet wearable market include:
• Allflex Inc.
• Avid Identification Systems Inc.
• Dairymaster Ltd.
• Datamars Inc.
• Felcana
• FitBark Inc.
• Garmin Ltd.
• GoPro Inc.
• Invisible Fence Inc.
• Konectera Inc.
• Scollar Inc.
• Tractive GmbH
• Trovan Global
• PetPace Ltd.
• Motorola Mobility LLC
• Num’axes S.A.
• Dogtra Shop Ltd.
• Dog Tracker Nano
• Indiegogo Inc.
• GIBI Technologies Inc.
• Nedap NV
• Omnia Technologies Pvt. Ltd.
• Pawbo Inc.
• Wagz Inc.
• Link AKC
• Mars Incorporated
• Loc8tor Ltd.
• Anser Innovation LLC
• Pet Vu Inc.
• Petrek Mechanical Contractors Ltd.
• DOTTpet
• WonderWoof Pvt. Ltd.
• Pawscout Inc.
• Voyce Inc.
• Petkit Network Technology Co. Ltd.
What are the Regional Insights into the Pet Wearable Market?
North America was the largest region in the pet wearable market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet wearable market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
