What Is The Overview Of The Global Playout Automation Market?
Playout automation refers to the use of software and hardware systems to automate the management and playout of audio and video content on broadcast channels, streaming platforms, or other media distribution channels. These systems streamline the process of broadcasting by allowing media organizations to pre-plan their content, manage advertisements, graphics, and overlays, and automate the playout of pre-recorded or live content according to a predetermined schedule or playlist.
Playout Automation Global Market Report 2024 provides data on the global playout automation market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The Playout Automation market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
What Are The Forecasted Market Size And Growth Rates For Global Playout Automation?
The playout automation market has witnessed rapid growth, expanding from $1.08 billion in 2023 to $1.28 billion in 2024, achieving a compound annual growth rate (CAGR) of 18.9%. This growth in the historic period is driven by the proliferation of over-the-top (OTT) services reshaping content delivery, stringent regulatory mandates necessitating compliance solutions, the evolution towards round-the-clock broadcasting models, expansion of multichannel broadcasting platforms, and the imperative for broadcasters to achieve cost efficiencies amidst competitive pressures. Looking ahead, the market is poised for continued rapid expansion, projected to reach $2.59 billion by 2028 with a CAGR of 19.2%. Anticipated growth drivers include escalating demand for diverse broadcast content across global markets, industry-wide adoption of IP-based workflows enhancing operational flexibility, increasing consumer preference for high-definition (UHD) and high dynamic range (HDR) content, the advent of cloud-based playout solutions offering scalability and accessibility advantages, and the rising need for seamless multiplatform content distribution strategies. Major trends expected in the forecast period encompass advancements in graphics and branding technologies elevating viewer engagement, integration of artificial intelligence (AI) and machine learning (ML) for predictive analytics and content personalization, deployment of sophisticated compliance and monitoring tools ensuring broadcast standards adherence, and heightened focus on security measures safeguarding digital content across distribution channels.
What Factors Are Driving Growth In The Playout Automation Market?
The expansion of the broadcasting industry is boosting the playout automation market. Broadcasting encompasses the production, distribution, and transmission of audiovisual content, driven by increasing demand for diverse content consumption and digital platforms. Playout automation optimizes broadcasting operations by efficiently scheduling and managing content across multiple channels, enhancing workflow efficiency and ensuring continuous on-air performance. For instance, the Canadian Radio-television and Telecommunications Commission reported a 1.2% increase in broadcasting revenues from 2021 to 2022, with significant growth in digital media and discretionary TV revenues. This expansion supports the playout automation market's growth through 2023, 2024, and beyond.
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What Are The Main Segments Of The Global Playout Automation Market?
The playout automation market covered in this report is segmented –
1) By Type: Hardware, Software
2) By Application: News, Entertainment, Sports, Live Telecasts, Other Applications
3) By End-user: International Broadcasters, National Broadcasters
What Emerging Trends Are Influencing The Growth Of The Playout Automation Market?
Companies in the playout automation sector are increasingly focusing on developing advanced technological solutions, such as cloud playout systems, to enhance their market position. Cloud playout solutions are software-based platforms that enable broadcasters and media organizations to manage and automate audiovisual content delivery using cloud infrastructure. For instance, in March 2024, Brightcove, a US-based software firm, launched Cloud Playout 2.0. This updated solution simplifies linear channel management and provides a centralized platform for creating, distributing, and monetizing channels. It allows organizations to schedule and deliver content to their own websites, apps, and FAST platforms, offering diverse monetization options, engaging audiences, and optimizing ad placements to boost revenue. The solution streamlines workflows and enhances content management efficiency.
What Is The Largest Region In The Playout Automation Market?
North America was the largest region in the playout automation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
