What Has Driven the Growth of the Probiotics Market in Recent Years?
The probiotics market has seen considerable growth due to a variety of factors.
• The size of the probiotics market has noticeably expanded in the recent past. The prediction is that it will escalate from $79.57 billion in 2024 and hit $86.81 billion in 2025, at a compound annual growth rate (CAGR) of 9.1%.
The historic growth is as a result of increasing digestive disorders, an inclination towards preventive healthcare, the spike in the cosmetics industry, growth in the pharmaceutical sector, and a surge in the demand for dietary supplements.
What is the Market Size Forecast for the Probiotics Market?
The probiotics market is expected to maintain its strong growth trajectory in upcoming years.
• Anticipations are high for the probiotics market size to witness rapid expansion in the upcoming years. Its growth is projected to reach $132.78 billion by 2029, with a compound annual growth rate (CAGR) of 11.2%.
The rise during the projection period is linked to factors like the growing consumer attraction towards natural and functional food, a widening aging population, the surge in e-commerce platforms, amplified understanding of gut health and digestion, and increasing disposable incomes. The forecast period is also expected to showcase significant trends such as personalized probiotics, probiotic beverages, microbiome-centered therapies, sustainability and ecological packaging, as well as genetically engineered probiotics.
Which Factors Are Boosting Growth In The Probiotics Market?
Growth in the probiotics market is expected to be driven by the rising propensity of customers towards health-conscious food choices and nutrition-dense dietary aids. The concept of self-care has flourished as an integral element in the daily living of contemporary consumers. Coupled with this, an increasing focus on integral health and immunity has spurred noteworthy revisions in people's diet. There's been a notable surge in the adoption of vitamins, minerals, meals bolstering immunity, organic products, supplements, and more nutritional additives. Probiotics, which provide significant health advantages to our digestive system, are often incorporated in food and beverages as a supplementary ingredient. As pointed out in a survey by the Council for Responsible Nutrition in October 2023, which is a US-based advocacy for the dietary supplement and functional food industry, dietary supplements are being used by 74% of U.S. adults. Confidence among consumers in the quality of sports nutrition supplements has grown by 5% to 66% in comparison to 2022, with confidence in weight management supplements increasing by 4% to 56% in the same timeframe. In conclusion, the probiotics market is seeing growth driven by the rising consumer tendency towards healthier food options.
What Key Areas Define The Segmentation Of The Global Probiotics Market?
The probiotics market covered in this report is segmented –
1) By Form: Liquid, Dry
2) By Ingredient: Bacteria, Yeast
3) By Application: Food and Beverages, Dietary Supplements, Animal Feed
4) By End User: Human, Animal
5) By Distribution Channel: Hyper markets Or Super markets, Pharmacies Or Health Stores, Convenience Stores, Online Retail, Other Distribution Channels
Subsegments:
1) By Liquid: Beverages, Yogurt, Drops
2) By Dry: Capsules, Tablets, Powders, Sachets
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How Are Emerging Trends Reshaping The Dynamics Of The Probiotics Market?
Technological progression is a major trend gaining traction in the probiotic industry. Key players in the probiotics sector are working on new technological methods to enhance the probiotic products' quality and lifecycle. For instance, in June 2024, MicrobioTx, a gut health startup from India, introduced two ground-breaking products: Personal Probiotics, the first probiotic and prebiotic mix in India uniquely designed for individual gut profiles, and GutChat, a costless chatbot centered on gut health. These introductions signify a considerable advancement in personalizing gut health solutions using technology. MicrobioTx, with an estimation of 1 in 4 urban Indians suffering from gut problems caused by unhealthy diet, stress, and erratic habits, seeks to deliver customized solutions via its clinically approved, patent-protected gut microbiome test, addressing the restrictions of standard probiotics.
Who Are the Key Players in the Probiotics Market?
Major companies operating in the probiotics market include:
• Probi AB
• Nestle SA
• Archer-Daniels-Midland Company
• Danone SA
• Yakult Honsha Co. Ltd.
• BioGaia AB
• Esse Skincare Pty Ltd.
• L'Oreal SA
• Glowbiotics LLC
• TULA Skincare
• Morinaga Milk Industry Co. Ltd.
• LaFlore Probiotic Skincare
• Eminence Organic Skin Care
• Estée Lauder Companies Inc.
• Aurelia London
• Gallinee Microbiome Skincare
• Biomilk Skincare
• Lallemand Inc.
• Chr. Hansen Holding A/S
• Kerry Group
• Ganeden Inc.
• Lesaffre Group
• Nutraceutix Inc.
• Bifodan A/S
• DuPont Inc.
• International Flavors & Fragrances Inc.
• UAS Laboratories LLC
• Synbiotech Inc.
• Nebraska Cultures Inc.
• Custom Probiotics Inc.
What Is The Most Dominant Region In The Probiotics Market?
Asia-Pacific was the largest region in the probiotics market in 2024. The regions covered in the probiotics market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
