How Has The Protein Powder Market Size Evolved In Recent Years?
The protein powder market has seen considerable growth due to a variety of factors.
• In the past years, there has been robust growth in the size of the protein powder market. Its projected increase from $26.94 billion in 2024 to $28.82 billion in 2025 is expected to occur at a compound annual growth rate (CAGR) of 7.0%. Factors contributing to the growth during the historic period include shifts in dietary habits, increased demand for sports nutrition, the prevalence of vegetarian and vegan diets, developments in the fitness industry, and the expansion of e-commerce.
What is the Forecasted Market Size and CAGR for the Protein Powder Market Size?
The Protein Powder market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the market size of protein powder is anticipated to witness significant growth. The expansion is projected to increase to $39.39 billion by 2029, with a compound annual growth rate (CAGR) of 8.1%.
Several factors, such as increased awareness about health, the aging demographic, growing disposable income, customization, personalization, digital health, and fitness platforms attribute to this growth in the forecast period. The forecast period will also see trends like domination by plant-based ingredients, utilization of functional elements, emphasis on clean labels and transparency, personalized and customized products, as well as considerations for cognitive and mental health.
What Key Factors and Trends Are Driving The Growth Protein Powder Market?
The growth of the protein powder market is anticipated to be fueled by the increasing number of fitness devotees. These individuals prioritize their physical health and regard their diet as a crucial part of their overall wellbeing. They incorporate protein powder into their routine to assist in weight loss and muscle toning, thereby driving the market expansion. For example, according to the International Health, Racquet & Sportsclub Association (a global organization of health and fitness professionals based in the US), the 2022 IHRSA Health Club Consumer Report indicated that more than 1 out of 5 Americans in 2022 were gym or fitness studio members. This corresponds to 66.5 million consumers, exhibiting a growth rate of 3.6%. Hence, the increasing population of fitness enthusiasts is spurring the growth of the protein powder market.
What Are The Market Segments In The Protein Powder Market?
The protein powder market covered in this report is segmented –
1) By Type: Casein Protein, Whey Protein, Egg Protein, Soy Protein
2) By Flavor: Chocolate, Cookies And Cream, Vanilla, Strawberry, Other Flavors
3) By Sources: Plant Sources, Animal Sources
4) By Distribution Channel: Nutrition Stores, Super markets, Chemists, Online, Other Channels
5) By End Use: Dietary Supplements, Food And Beverages, Pharmaceuticals, Other Uses
Subsegments:
1) By Casein Protein: Micellar Casein, Casein Hydrolysate
2) By Whey Protein: Whey Protein Concentrate, Whey Protein Isolate, Hydrolyzed Whey Protein
3) By Egg Protein: Whole Egg Protein, Egg White Protein
4) By Soy Protein: Soy Protein Isolate, Soy Protein Concentrate
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What Trends Are Shaping The Protein Powder Market?
The rise of product innovations has become a significant trend in the protein powder market. The leading companies in this sector are keenly working on introducing new innovative solutions to cement their market placement. For example, Dymatize Enterprises LLC, an American company that offers a broad range of nutritional and bodybuilding supplements, unveiled the Dymatize Complete Plant Protein in July 2022. This unique vegan, plant-based protein powder is carefully formulated to include a comprehensive amino acid profile and a performance protein blend derived from five plant sources. This blend aids muscle support and assists in recovery post-workout. This lactose-free powder mixes easily with water or milk alternatives and provides 25 grams of comprehensive protein in just 160 calories.
Who Are the Key Players In The Protein Powder Market?
Major companies operating in the protein powder market include:
• NutraBio
• Amway Corp.
• Abbott Laboratories
• Glanbia Plc.
• Herbalife International of America Inc.
• Vitaco Health Limited
• ABH Pharma Inc.
• Makers Nutrituion LLC
• GNC Holdings LLC
• Atlantic Multipower UK Limited
• Melaleuca Inc.
• Dalblads Nutrition AB
• BPI Sports LLC
• MusclePharm Corporation
• CytoSport Inc.
• NOW Foods
• Hilmar Ingredients
• Arla Foods Ingredients
• ADM (Archer Daniels Midland Company)
• HF Series
• Nature's Best
• Kerry Group
• Isopure
• Dymatize Nutrition
• Omega Protein Corporation
• Jarrow Formulas
• Optimum Nutrition
• Vega
What Are The Regional Insights Into The Protein Powder Market?
North America was the largest region in the protein powder market in 2024. Asia-Pacific is expected to be the fastest-growing region in the protein powder market report during the forecast period. The regions covered in the protein powder market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
