How Has The Protein Shampoo Market Size Evolved In Recent Years?
The protein shampoo market has seen considerable growth due to a variety of factors.
• Over the past few years, the protein shampoo market has seen robust growth. The market is projected to expand from $2.11 billion in 2024 to $2.29 billion in 2025, indicating a compound annual growth rate (CAGR) of 9.0%.
The significant growth in the historic period is a result of an increase in hair care awareness, urbanization, growth of the beauty and personal care industry, a rise in health and wellness consciousness, and promotion by beauty experts.
What are the Market Size and Expected Growth Rates for the Protein Shampoo Market?
The protein shampoo market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of protein shampoo is anticipated to witness a significant surge in the upcoming years, hitting $3.32 billion in 2029, with a compound annual growth rate (CAGR) of 9.6%.
The projected expansion during the forecast period can be attributed to factors such as the emphasis on natural ingredients, concerns about hair damage, the impact of social media, the increasing older population, and the worldwide influences of beauty and fashion. Key trends for the forecast period are the technological advancement in hydrolyzed protein, tailoring products for various hair types, the shift towards clean and eco-friendly formulations, the introduction of multi-protein blends, and the focus on scalp care properties.
What Key Factors and Trends are Driving the Growth of the Protein Shampoo Market?
The rise in hair and scalp-related illnesses is predicted to drive the expansion of the protein shampoo market in the future. This is primarily due to the swift rise in pollution, increased contact of human hair with harmful chemicals, and fast-shifting weather conditions. These factors have resulted in a growing occurrence of hair and scalp-related conditions worldwide. Those affected by these ailments or issues are investing in highly effective protein shampoo products. These products are known for their gentle formulation and non-irritating features that contribute to the reduction of hair and scalp issues. For example, in April 2022, data from the International Society of Hair Restoration Surgery (ISHRS), a non-profit medical organization in the US that specializes in hair loss treatment and restoration, reported that 87.3% of men and 12.7% of women preferred surgical hair restoration procedures. Thus, the increasing occurrence of hair and scalp-related diseases is projected to stimulate the demand for protein shampoo in the upcoming years.
How Is The Globa Protein Shampoo Market Divided Into Key Segments?
The protein shampoo market covered in this report is segmented –
1) By Product: Standard Protein Shampoo, Anti-dandruff Protein Shampoo, Anti-frizz Protein Shampoo, Other Products
2) By Ingredient: Natural and Organic, Chemical-based
3) By Distribution Channel: Online, E-commerce Websites, Company-owned Websites, Offline, Hyper markets and Super markets, Pharmaceutical and Drug Stores, Other Distribution Channels
4) By End User: Adults, Kids
Subsegments:
1) By Standard Protein Shampoo: Moisturizing Protein Shampoo, Strengthening Protein Shampoo, Volumizing Protein Shampoo, Anti-Dandruff Protein Shampoo
2) By Anti-Dandruff Protein Shampoo: Medicated Anti-Dandruff Protein Shampoo, Natural Anti-Dandruff Protein Shampoo
3) By Anti-Frizz Protein Shampoo: Smoothing Anti-Frizz Protein Shampoo, Curly Hair Anti-Frizz Protein Shampoo
4) By Other Products: Color Protecting Protein Shampoo, Clarifying Protein Shampoo
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What Trends Are Reshaping The Protein Shampoo Market?
One of the prominent trends seen in the protein shampoo market is product innovation. Major players in this sector are increasingly focusing on pioneering novel product developments to reinforce their market stance. For example, in May 2022, Medimix - the premier brand of the AVA Group (an India-based protein shampoo manufacturer) - introduced its 'Total Care Shampoo' to its existing hair care line. This particular shampoo includes wheat protein along with nine natural herbs such as tea tree oil, rosemary oil, neem, wild ginger, and others. Its unique formulation aids in reducing hair loss, combating dandruff, and conditioning the hair.
Who Are the Key Players in the Protein Shampoo Market?
Major companies operating in the protein shampoo market include:
• Johnson & Johnson
• The Procter & Gamble Company
• Unilever plc
• L'Oréal S.A.
• Henkel AG & Co KGaA
• Colgate-Palmolive Company
• Reckitt Benckiser Group plc
• The Estée Lauder Companies Inc.
• Kao Corporation
• Beiersdorf AG
• Shiseido Company Limited
• Church & Dwight Co Inc.
• Coty Inc.
• Sally Beauty Holdings Inc.
• Helen of Troy Limited
• Revlon Inc.
• Edgewell Personal Care Company
• Atlantic Coast Brands
• Keratin Complex
• Klorane
• Keragreen
• KAVITA HERBALS
• McBride Research Laboratories Inc.
• PureBiology
• Skin Secrets
• Kohli Herbal Products
• CavinKare Group
• Herbario Cosmetics Private Limited
• Spatz Cosmeceutical Inc.
What are the Regional Insights into the Protein Shampoo Market?
North America was the largest region in the protein shampoo market in 2024, and it is also expected to be the fastest-growing region in the forecast period. The regions covered in the protein shampoo market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
