How Has the Public Relations Market Evolved Historically and What is its Current Size
The public relations market has seen considerable growth due to a variety of factors.
• The value of the public relations market has been expanding robustly in the last few years. We can expect it to rise from $106.48 billion in 2024 to $112.98 billion in 2025 with a compound annual growth rate (CAGR) of 6.1%.
Factors such as the expansion of traditional media, corporate reputation management, the need for crisis communication, word of mouth promotion, advocacy, community involvement, and corporate social responsibility are the driving forces behind the growth seen in the historical period.
What Does Future Hold for The Public Relations Market Size?
The public relations market is expected to maintain its strong growth trajectory in upcoming years.
• The anticipated increase in the public relations market size over the next few years is significant. The market is projected to reach $143.19 billion in 2029, expanding at a compound annual growth rate (CAGR) of 6.1%.
This growth during the projected period can be linked to factors such as the supremacy of digital and social media, the amalgamation of influencer marketing, transparency and authenticity, global interaction and multicultural communication, as well as data-informed decisions. The forecast period will also see key trends like diversity, equality, and inclusion in communications, immersive content and experiences, employee championing, regulatory adherence, and inter-departmental collaboration.
Which Drivers Are Accelerating Growth In The Public Relations Market?
The increasing demand for a strategic edge is fueling the growth of the public relations industry. Public relations can align all operations under one shared vision according to the organization's objectives. A well-formulated, comprehensive PR strategy can establish a connection between customers and the organization, thereby creating a competitive advantage. It serves as a magnet for attention and amplifies the product or service's visibility. In a PR initiative, Tropicana, a beverage brand, aimed to demonstrate that even a petite 150ml glass of Tropicana orange juice contributes 60% of the daily Vitamin C requirement. An interactive billboard was established in London, featuring an animated character, Little Glass, educating about health benefits of Vitamin C and orange juice with a special focus on Tropicana. Tropicana representatives were seen handing out 150ml servings of orange juice. After the campaign, A Telegraph market research report revealed that 88% of participants indicated that the campaign influenced them to make more frequent Tropicana purchases. Surprisingly, all respondents asserted they came out of the campaign perceiving Tropicana as a brand deserving a higher price tag.
What Is The Segmentation Of The Global Public Relations Market?
The public relations market covered in this report is segmented –
1) By Medium: Events, Social Media, Influencer marketing, Company Websites, TV, Print, Other Mediums
2) By Type: Private PR firms, Public PR firms
3) By End User: Consumer Goods and Retail, BFSI, Government and Public Sector, Telecom, IT, HealthCare, Media, Entertainment
Subsegments:
1) By Events: Conferences, Trade Shows, Product Launches
2) By Social Media: Facebook, Twitter, Instagram, LinkedIn
3) By Influencer marketing: Sponsored Posts, Brand Partnerships, Affiliate marketing
4) By Company Websites: Press Releases, Blog Posts, News Sections
5) By TV: Commercials, Interviews, News Segments
6) By Print: Newspapers, Magazines, Brochures
7) By Other Mediums: Podcasts, Email Newsletters, Webinars
Pre-Book The Public Relations Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
What Emerging Trends Are Shaping The Public Relations Market?
Digital PR is witnessing a surge in investment from public relations (PR) companies as the world grows more digitized. The concept of programmatic PR, which simplifies advertising through automation, is becoming more prevalent due to the growing amount of global digital communications. The use of artificial intelligence in managing these tasks is on the rise. Programmatic PR not only increases transparency and control but also amplifies efficiency and audience targeting capabilities. Additionally, its geographical reach is far superior. An example of this progression in digital PR is Accenture Interactive’s venture into the ad-buying domain. It aims to oversee the planning, purchasing, and handling of programmatic advertising campaigns and assist brands in strategizing their programmatic buying tactics. Such technological progressions will undeniably bolster PR operations and facilitate the growth of the public relations market.
Who Are the Key Players in the Public Relations Market?
Major companies operating in the public relations market include:
• WPP plc
• Publicis Groupe SA
• Omnicom Group Inc.
• Publicis Consultants and Manning Selvage & Lee
• Interpublic Group of Companies Inc.
• Dentsu Group Inc.
• Ogilvy Public Relations Worldwide Inc.
• FTI Consulting Inc.
• Havas SA
• Weber Shandwick Worldwide Inc.
• AirPR Corp.
• FleishmanHillard Inc.
• Outbrain Inc.
• Hill+Knowlton Strategies Inc.
• Cision Ltd.
• Meltwater Group
• Brunswick Group LLP
• Ketchum Inc.
• IrisPR Software LLC
• Hopscotch Group SA
• Golin International Ltd.
• ICR LLC
• Business Wire Inc.
• APCO Worldwide LLC
• Ruder Finn Inc.
• Hotwire Global Limited
• TrendKite Inc.
• Coyne Public Relations LLC
• Zeno Group LLC
• Prosek Partners LLC
• Isentia Group Limited
• M Booth & Associates Inc.
• Racepoint Global Inc.
• Allison+Partners Inc.
• MWWPR Holdings LLC
• W2O Group LLC
• Agility PR Solutions LLC
• Hunter Public Relations LLC
• BCW Global
• 5W Public Relations LLC
• DJE Holdings Inc.
• Daniel J. Edelman Holdings Inc.
• Onalytica Ltd.
• Kreab AB
• Huntsworth plc
• Communications Strategy Group Inc.
• PadillaCRT LLC
• IPR Software Inc.
• Prezly Inc.
• Mikhailov & Partners Private Services Group
• Swerve Public Relations Inc.
What are the Regional Insights into the Public Relations Market?
North America was the largest region in the public relations market in 2024. Western Europe was the second largest region in the global public relations market share. The regions covered in the public relations market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
