How Is The Global Ready To Drink (RTD) Alcoholic Beverages Market Defined?
Ready-to-drink (RTD) alcoholic beverages are pre-mixed drinks that are packaged and sold in a ready-to-consume format. These beverages typically combine alcohol with mixers such as soda, juice, or other flavorings and are packaged in convenient, portable containers.
Ready To Drink (RTD) Alcoholic Beverages Global Market Report 2024 provides data on the global ready to drink (rtd) alcoholic beverages market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The ready to drink (rtd) alcoholic beverages market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
How Is The Global Ready To Drink (RTD) Alcoholic Beverages Market Size Expected To Expand, And At What Annual Growth Rate?
The ready-to-drink (RTD) alcoholic beverages market is growing rapidly, from $21.26 billion in 2023 to $23.13 billion in 2024 at a CAGR of 8.8%, and is projected to reach $32.77 billion by 2028 at a CAGR of 9.1%. Growth is driven by rising demand for RTD pre-mixes, changing consumer preferences, health and wellness trends, increasing disposable income, and the convenience of RTD products. Key trends include product innovation, personalization, advancements in beverage development, diversified flavors, and premiumization.
What Are The Key Drivers Fueling Growth In The Ready To Drink (RTD) Alcoholic Beverages Market?
The growing preference for low-alcohol and no-alcohol beverages is set to drive the ready-to-drink (RTD) alcoholic beverage market. These drinks cater to consumers seeking reduced or zero alcohol intake due to health awareness, cultural shifts, and the popularity of sober socializing. RTD beverages offer convenient and enjoyable alternatives for modern lifestyles. For instance, Monster Beverage Corporation reported in February 2023 that net sales for its energy drinks segment grew by 2.6%, reaching $1.39 billion in Q4 2022 from $1.35 billion in Q4 2021. This trend is boosting the RTD alcoholic beverage market.
Get Your Free Sample of the Global Ready To Drink (RTD) Alcoholic Beverages Market Report
What Are The Principal Market Segments In The Global Ready To Drink (RTD) Alcoholic Beverages Industry?
The ready to drink (RTD) alcoholic beverages market covered in this report is segmented –
1) By Type: Alcopop, Cocktail Pre-Mixes, Bottled Cocktails
2) By Flavour: Regular, Flavoured
3) By Packaging Type: Bottle, Can, Other Packaging Types
4) By Distribution channel: Supermarkets And Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, On-Premise, Other Distribution Channels
5) By End User: Residential Or Retail, Commercial Or HoReCa
Which Emerging Market Trends Are Altering The Ready To Drink (RTD) Alcoholic Beverages Sector?
Prominent firms in the ready-to-drink alcoholic beverages market are catering to consumer demand for wellness and convenience with premium RTD cocktails. These high-quality, pre-mixed beverages offer a bar-quality experience at home. For example, in October 2023, Diageo, a UK-based beverages company, introduced the Cocktail Collection, a line of premium RTD cocktails available in the U.S. and UK. Offered in 500ml bottles and 100ml cans, these cocktails combine convenience with superior craftsmanship for a sophisticated drinking experience.
What Is The Leading Region In The Ready To Drink (RTD) Alcoholic Beverages Market?
Europe was the largest region in the ready to drink (RTD) alcoholic beverages Market in 2023. The regions covered in the ready to drink (RTD) alcoholic beverages market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
