What Is The Current and Historic Market Size Analysis Of The Ready To Drink (RTD) Alcoholic Beverages Market?
The ready to drink (rtd) alcoholic beverages market has seen considerable growth due to a variety of factors.
• The ready-to-drink (RTD) alcoholic beverages market has seen significant growth in recent years. It is expected to expand from $23.13 billion in 2024 to $25.29 billion in 2025, reflecting a compound annual growth rate (CAGR) of 9.4%.
This growth is attributed to the increasing preference for evolving RTD pre-mixes, the rise of millennial consumers, changing tastes, a growing focus on health and wellness, and the increasing popularity of low-alcohol drinks.
What Is The Forecast For The Ready To Drink (RTD) Alcoholic Beverages Market Size?
The ready to drink (rtd) alcoholic beverages market is expected to maintain its strong growth trajectory in upcoming years.
• The ready-to-drink (RTD) alcoholic beverages market is set to grow substantially, reaching $35.73 billion by 2029 at a CAGR of 9.0%.
The growth will be supported by increasing disposable incomes, a focus on high-quality products, greater consumer awareness of harmful effects, and the convenience of these products. Key trends include product innovation, technology-driven personalization, beverage development, health and wellness trends, and diversified flavors and premiumization.
What Are The Essential Drivers Behind The Growth Of The Ready To Drink (RTD) Alcoholic Beverages Market?
The rising trend of beverages with low to no alcohol content is projected to spur the expansion of the ready-to-drink alcoholic beverage market. These types of drinks, which contain minimal or no alcohol, appeal to those wishing to decrease or abstain from their alcohol intake. Their surging popularity results from heightened understanding of health hazards, the conscious drinking trend, and an expanding societal approval and demand for alcohol-free socializing. RTD beverages contribute to the expansion of the low to non-alcoholic drink sector by offering consistent, satisfying, and convenient options that resonate with the changing tastes and lifestyles of today's consumers. For example, Monster Beverage Corporation, a US-based producer of energy drinks, reported a 2.6% rise in net sales for its Monster Energy Drinks segment in February 2023, increasing to $1.39 billion for the fourth quarter of 2022, up from $1.35 billion in the fourth quarter of 2021. Consequently, the rising trend of low to non-alcoholic drinks promotes the growth of the ready-to-drink alcoholic beverage market.
How Is The Global Ready To Drink (RTD) Alcoholic Beverages Market Divided Into Key Segments?
The ready to drink (RTD) alcoholic beverages market covered in this report is segmented –
1) By Type: Alcopop, Cocktail Pre-Mixes, Bottled Cocktails
2) By Flavor: Regular, Flavored
3) By Packaging Type: Bottle, Can, Other Packaging Types
4) By Distribution channel: Supermarkets And Hypermarkets, Specialty Stores, Convenience Stores, Online Retail, On-Premise, Other Distribution Channels
5) By End User: Residential Or Retail, Commercial Or HoReCa
Subsegments:
1) By Alcopop: Malt-Based Alcopop, Spirit-Based Alcopop, Wine-Based Alcopop
2) By Cocktail Pre-Mixes: Spirit-Based Pre-Mixes, Wine-Based Pre-Mixes, Malt-Based Pre-Mixes
3) By Bottled Cocktails: Spirit-Based Bottled Cocktails, Wine-Based Bottled Cocktails
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What Trends Are Reshaping The Future Of The Ready To Drink (RTD) Alcoholic Beverages Market?
Leading corporations in the ready-to-drink alcoholic beverages industry are introducing new creative goods, like upscale ready-to-drink cocktails, to serve the expanding demand for wellness-conscious and convenience-centric consumers. Premium ready-to-drink (RTD) cocktails are superior, pre-blended alcoholic drinks that fuse convenience with top-tier ingredients and meticulous craftsmanship to render an elevated drinking experience, much like a professionally served cocktail at a bar. For instance, in October 2023, Diageo, a beverage company based in the UK, debuted the Cocktail Collection, a range of premium RTD cocktails explicitly marketed in the US and UK. These RTD cocktails aim to offer a convenient and upscale solution for enjoying premium cocktails at home, eliminating the inconvenience of preparing them from scratch. Each 500ml bottle includes five servings, and 100ml cans are offered as well.
Who Are the Key Players In The Ready To Drink (RTD) Alcoholic Beverages Market?
Major companies operating in the ready to drink (RTD) alcoholic beverages market are:
• Anheuser-Busch Inbev SA
• CocaCola Company
• Diageo plc
• Asahi Group Holdings Ltd.
• Kirin Holdings Company Ltd.
• Pernod Ricard
• Molson Coors Beverage Company (TAP)
• Carlsberg AS
• Suntory Group
• Constellation Brands Inc.
• Brown-Forman Corporation
• Campari Group
• Davide Campari Milano N.V.
• Boston Beer Company Inc.
• PepsiCo Inc.
• La Martiniquaise
• Heineken Holding N.V.'s
• Krombacher Brewery
• Rémy Cointreau USA Inc.
• Beam Suntory Inc.
• Mark Anthony Group Inc.
• Mike's Hard Lemonade Co.
• Bacardi Limited
• Tails Cocktails
What Are The Regional Insights Into The Ready To Drink (RTD) Alcoholic Beverages Market?
Europe was the largest region in the ready to drink (RTD) alcoholic beverages Market in 2024. The regions covered in the ready to drink (RTD) alcoholic beverages market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
