Global Real Time Bidding RTB Market Growth Analysis 2024, Forecast To 2033

23 Feb, 2024

The real-time bidding (RTB) market has experienced exponential growth, rising from $13.38 billion in 2023 to $16.81 billion in 2024, with a 25.6% CAGR. This growth is attributed to the expansion of digital advertising, increased demand for targeted advertising, advancements in ad tech and programmatic advertising, enhanced audience segmentation capabilities, and the rise of mobile advertising. Moving forward, the market is projected to reach $41.48 billion in 2028, with a 25.3% CAGR, driven by the expansion of connected TV (CTV) advertising, emphasis on privacy-compliant advertising solutions, growing importance of data-driven decision-making in ad buying, increased adoption of header bidding, and the growing popularity of IoT and BYOD. Major trends in the forecast period include integration with artificial intelligence for ad optimization, first-price auctions in RTB, server-side header bidding, unified auctions for multiple ad formats, and contextual and brand-safe advertising.

Global Real Time Bidding RTB Market Key Driver

The real-time bidding market is driven by the growing number of smartphone users, reaching 83.37% of the world's population in 2022 (Source: Various Smartphone Usage Statistics).

Get A Free Sample Of The Global Real Time Bidding RTB Market Report

Global Real Time Bidding RTB Market Segments

The real time bidding (rtb) market covered in this report is segmented –
1)By Ad Format: RTB Image, RTB Video
2)By Auction: Open Auction, Invited Auction
3)By Applications: Media And Entertainment, Games, Retail And E-Commerce, Travel And Luxury, Mobile Apps, Other Applications
By Geography: The regions covered in the template market report are Asia-Pacific, Western Europe, Eastern Europe,North America, South America, Middle East, and Africa. Among these regions. North America was the largest region in the real time bidding market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real time bidding (rtb) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Major Real Time Bidding RTB Industry Players

Google LLC; Facebook Inc.; Adobe Inc.; PubMatic Inc.; Smaato Inc.; WPP plc; Yandex N. V.; Criteo S. A.; OpenX Technologies Inc.; MediaAlpha Inc.; Infectious Media Holdings Limited; Yieldbot Inc.; DeepStream Technologies Ltd.; AppNexus Inc.; Rubicon Project LLC; AdRoll Inc.; Rocket Fuel Inc.; The Trade Desk Inc.; Adform A/S; BidSwitch Ltd.; BrightRoll Inc.; DoubleClick (Google LLC); Index Exchange Inc.; LiveRamp Holdings Inc.; PulsePoint Inc.; RhythmOne LLCSpotX Inc.; Tremor International Ltd.; Verizon Media LLC; Xandr Inc.

Get The Full Global Real Time Bidding RTB Market Report

Real Time Bidding RTB Market Overview

Real-time bidding refers to the process by which digital advertising inventory is bought and sold. This process occurs between authorized buyers, which helps to evaluate and bid on each available impression. The real time bidding (RTB) is used to sell premium spots that are in high demand, which makes it difficult for publishers to sort through potential buyers.

Real Time Bidding RTB Global Market Report 2023 provides data on the global real time bidding rtb market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The real time bidding rtb market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.