What Has Been the Growth of the Recipe App Market So Far?
The recipe app market has seen considerable growth due to a variety of factors.
• The market size for recipe apps has seen tremendous growth in the past few years. This sector, valued at $1.25 billion in 2024, is expected to reach a worth of $1.41 billion in 2025, boasting a compound annual growth rate (CAGR) of 13.5%.
This expansion during the historical period can be traced back to various factors such as the emergence of home cooking trends, heightened awareness about health, advancements in mobile app technologies, the escalating popularity of food-related content on social media, the evolution of digital food culture, and the rising demand for tailor-made nutrition solutions.
What Is the Forecasted Market Size and Growth Rate for The Recipe App Market Size In The Coming Years?
The recipe app market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for recipe applications is set to experience a substantial increase in the coming years. Its value is projected to reach $2.32 billion in the year 2029, having grown at a compound annual growth rate (CAGR) of 13.2%.
Several factors will contribute to this growth during the forecasted time frame. These factors include the growing adoption of fast-paced lifestyles, awareness regarding healthy and nutritive meals, compatibility with smart kitchen devices, the popularity of veganism and specialized diets, AI-based personalised recipe suggestions and an upsurge in demand for handy food options. Key trends anticipated during this period encompass the broadening scope of artificial intelligence and machine learning for personalised experiences, syncing with wearable health gadgets, development of community and social sharing attributes, increased usage of intelligent kitchen appliances, a heightened focus on diet-specific recipes and improved personalisation and engagement for users.
What Factors Are Driving Growth In The Recipe App Market?
The growing trend of home cooking is poised to spur the expansion of the recipe app market. Home cooking implies making and preparing meals at home, using personal kitchen equipment and ingredients. This increased inclination towards home cooking is fueled by consumers' growing preference for saving money and having more control over food ingredients and health, particularly in response to economic stress and health consciousness. Recipe apps serve as handy and readily available aids for meal preparation and culinary inspiration, offering an extensive array of recipes, meal planning utilities, and shopping lists, thereby elevating the overall culinary experience for domestic cooks. For example, data from the National Frozen and Refrigerated Foods Association in December 2023, a US trade association that advocates for the entire frozen and refrigerated food industry, reveals that 81% of US consumers now prepare more than half of their meals at home, a noticeable increase from 2021. Additionally, close to 60% of consumers (59%) began utilizing pre-sliced frozen fruits and vegetables for home cooking in 2023. Consequently, the burgeoning trend of home cooking is stimulating the development of the recipe app market.
What Are The Main Segments Of The Global Recipe App Market?
The recipe app market covered in this report is segmented –
1) By Type: Free, Paid
2) By Offering: Recipes, Meal Plans, Organize Recipes, Add Or Find Recipes, Grocery Lists, Photos, Videos, Collections, Ratings And Reviews, Other Offerings
3) By Application: iPhone Operating System (iOS), Android, Other Applications
4) By End-User: Budding Cook, Home Cook, Food Bloggers
Subsegments:
1) By Free: Ad-Supported Free Apps, Freemium Apps (In-App Purchases Available), Community-Based Recipe Sharing Apps, Basic Recipe Collection Apps
2) By Paid: Subscription-Based Apps, One-Time Purchase Apps, Premium Recipe Apps With Exclusive Content, Cookbook Apps With Offline Access
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What Trends Are Reshaping The Future Of The Recipe App Market?
Prominent enterprises in the recipe app sector are focusing on the incorporation of ground-breaking technologies like AI-driven food and recipe platforms. These platforms offer customized recommendations based on consumer preferences, diets, and cooking habits. These AI-based platforms use artificial intelligence for individualised meal preparations, recipe suggestions, and ideal grocery lists that complement user preferences and dietary requirements. Samsung Electronics Co. Ltd., a consumer electronics company based in South Korea, launched “Samsung Food” in August 2023. This AI-based food and recipe platform is available in 104 countries and eight languages. It provides more than 160,000 recipes and acts as a personalized guide, assisting users to explore new dishes, plan meals, purchase ingredients, and manage cooking appliances. The Whisk platform is the foundation of Samsung Food and it employs AI to offer adapted food experiences that cater to users' preferences and lifestyles.
Who Are the Key Players In The Recipe App Market?
Major companies operating in the recipe app market are:
• Warner Bros. Discovery Inc.
• Paprika Recipe Manager
• HelloFresh
• Instacart (Maplebear Inc.)
• Conde Nast
• Weber Stephen Products HK Ltd.
• Blue Apron
• BuzzFeed Inc.
• Food Network Kitchen
• Cookpad Inc.
• ECR Software Corporation
• Love and Lemons
• Yummly
• Mealime
• SideChef Inc.
• BigOven Inc.
• Forks Over Knives LLC
• Gronda GmbH
• Aisle Ahead Inc.
• Oh She Glows
• BBC Good Food
• Minimalist Baker
• Green Kitchen Stories
• Recipe Book
• Epicurious
• Two Peas & Their Pod
• AJNS New Media GmbH
What Is The Most Dominant Region In The Recipe App Market?
North America was the largest region in the recipe app market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the recipe app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
